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i Z a k a a c o m
W e l c o m e t o t h e n e w e r a o f d i g i t a l ou t - o f - h ome m e d i a
i z a k a a c o m
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iZakaa
Who we are
What we do
What is our mission, vision
Why go Digital? Our industry
Digital Signage and Digital OOH Media
Market Research results
Why our customers choose digital media
Why iZakaa? Why Alicante Airport?
How iZakaa works
iZakaa applied in Alicante Airport
Agenda
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Antony Fiorakis
Ross Brannigan
Sebastian Samson
iZakaaWho we are
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iZakaa is a start-up digital out-of-homemedia company which owns andoperates strategically located display
networks.
iZakaas locations include displaynetworks at Points-of-sale and waiting
points of relevant retailers, urbanlocations and Airports.
iZakaaWhat we do
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Ourmission is to successfully launch,
commercialize and expand the organisation
in the most promising European territories.
Ourvision is become the leading supplier ofdigital out-of-home advertising services to
the leading organisations of each sector
and market we operate in.
iZakaaMission, Vision
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The Digital Signage industry in Spain is expected to grow in2008 100%.
In the USA, the centre of innovation for digital advertising,companies have been applying digital signage in waitingareas, points of sale and means of transportation. Examples
are Bus stops, Taxis, Buses, Metro, Airports. Consumers comment about digital signage advertisements
catches my attention (63%), unique (58%), interesting (53%),entertaining (48%), relevant (37%)
Why go Digital?
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The digitalization of traditional media:
Enhances creative possibilities and allowsinnovative campaigns to take place.
Allows to plan, execute and measure acampaign real-time.
Expands reach and targeting capabilities.
Why go Digital?
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iZakaa follows a Zero-Impact Installation policy meaning The Display network will be based on wireless technology
minimizing: Use of cables Damaging of space Time required
iZakaas display network will communicate messages fromleading brands and organisations resulting in positive brandspill-over for: The Alicante city brand The Alicante Airport as one of its major touchpoints The iZakaacom organisation
The first location to implement successfully and efficiently suchan innovative system in Spain, offering: Media Exposure
Brand Awareness Increased Customer Satisfcation
Why iZakaaOur added value
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AENAs statistics for 2007 prove the Alicante airport to be an
excellent location in terms of Targeting
Airport information systems in combination with iZakaas CMSand CDS technology add an immense amount of value to
Media and Advertising Agencies forTarget Strategy andPlanning
The Alicante Airport is part of the life-pattern of manydomestic and international individuals, and it offers a largeamount of spaces that can serve excellently for digitalsignage.
Why Alicante AirportYour added value
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i Z a k a a c o mHow iZakaa works
i Z a k a a c o m
T h ei n t e r n e t
D i g i t a lO u t d o o r
N e t w o r k s
The iZakaacom Campaign Management System (CMS)
The iZakaa Content Delivery Systems (CDSs)
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LCD Displays
Digital Posters
Touchscreen displays Stand-alone Outdoor Displays
Green&Digital Billboards
Digital Bus Stops Parking lot digital communications
iZakaa applied in Alicante Airport
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82 inches
57 and 70 inches
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Gracias por tu atencin!
iZakaa welcomes you to the times of digital ooh advertising
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i Z a k a a c o m iZakaa welcomes you to the times of digital ooh advertising
iZakaa, what is our core business?
What is our mission and vision?
iZakaa, innovation combined
Why iZakaa? (Our added value) Zero Impact Installations
Positive Brand Spillover The Alicante brand
The Alicante airport as one of its touchpoints
iZakaa as an enhancer of its innovation and quality
iZakaa Architectural Display Planning process to maximize reach
Innovative media, Innovative campaigns
The first location to implement such an innovative system in Spain
Media exposure Brand awareness
Contacts
iZakaa is Socially Responsible, its Digital Outdoor networks are based on Solar Energy
Why Alicante Airport? (Your added value) 2007 statistics prove the Alicante airport to be an excellent location in terms of Targeting
Airport information systems in combination with iZakaas technology add an immense
amount of value to Media and Advertising Agencies for Target Strategy and Planning Digital Signage applied in Alicante Airport
Combining Advertising with Passenger information
Digital OOH Media applied in Alicante Airport Digital Posters
Touchscreens
Why go Digital?
Our suppliers, technology leaders
....
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i Z a k a a c o mChanging the game
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Digital
Interaction enhancedCreativity liberated
Setup time zeroed notminimized
Out-of-Home
Urban Furniture
Bus Stops, Kiosks, Billboards
Flat Screens
Online
Online platform-based
Centrally Managed
Customer Operated
One Click Campaign
Changing the game
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Build a network of screens
In cities
Bus Stops, Kiosks, Billboards, Stand-alones
In companies
Large Retailers, Banks, Petrol Stations, Airports
Our core business, mission & vision
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We are digitalizing and basing onlinewhat used to be traditional andpaper-based
We add creative capabilities We zero the response time, not
minimize it, zero it
iZakaa is offering you the platform, itsup to the advertising agency tomaximize its output.
What value we add?
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i Z a k a a c o m
i Z a k a a c o m
T h ei n t e r n e t
D i g i t a l
O u t d o o r N e t w o r k s
The iZakaacom Campaign Management System (CMS)
The iZakaa Content Delivery Systems (CDSs)
How iZakaa works
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CMS
DYNASIGN
SIGNAGELIVE
3M DIGITAL SIGNAGE
SCALA CDS
LG
SAMSUNG
NEC
DISTEC REMOTEMEDIA
URBAN FURNITURE
QUMBET
Future partners
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