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Brie Product
Joe Warburton
I created a bespoke typeace which ultimately ormed the
logo design to reerence the bespoke nature o their practice.
Deliverables included a business card, letterhead, notebook,
stationery, printed publication and a website design. OUGD203 Product, Range, Distribution
Devise a contemporary and distinctive brand re-design or
Woodside Building & Joinery to be applied to a range o
online and print collateral. Create a means o distribution so
Woodside can showcase their portolio to potential clients.2 / 6
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Bespoke typeace Colour
I printing on a large scale, i.e. business cards, I propose using
a specic Pantone orange swatch (Pantone 159U) whereas
or short runs, digital print would be sufcient using a CMYK
value o C7 M72 Y100 K0.
As Woodside create bespoke builds and renovations or their
clients, I thought it was tting to create a custom typeace
which they could use throughout their promotional materials.
The orm was based on builders tools (spanners, drills etc).
The typeace subsequently ormed the wordmark logo design.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdeghijklmnopqrstuvwxyz
Joe Warburton
OUGD203 Product, Range, Distribution3 / 6
Din 1451 Mittelschrit
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RangeBackground
Screw bound publication
Business card and letterhead
Notebook and stationery
Website design & online media
For the branding and promotional materials, I used the same
brand aesthetic throughout - orange colour, custom typeace
(in terms o logo design) and the grid imagery to contain the
contact details in a structured ormat.
Joe Warburton
OUGD203 Product, Range, Distribution4 / 6
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Print specifcationsBackground
Machine screw bind 180x180mm
Blind debossed greyboard cover
4 colour CMYK print (short run)
Woodside currently have no means o showing potential
clients their portolio, either through a website or printed
media. I created a publication that showcased these past
projects whilst also providing insight into their practice.
Joe Warburton
OUGD203 Product, Range, Distribution5 / 6
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Website Distribution
Along with the publication, the website will be another source
o inormation or potential clients. The design is a continuous
one page layout (with links to individual sections) improving
ease o use or both the user and Woodside when it comes to
maintaining the site.
To enhance their personal tone o voice, a Twitter page was
created which would be linked directly to Instagram, allowing
Woodside to publish photographs through all stages o a
build. Clients are then able to gain insight into Woodside and
their practice.
Joe Warburton
OUGD203 Product, Range, Distribution6 / 6