Migohood is an online platform based on a peer to peer shared economy model that facilitates the connection between travelers looking for unique traveling experiences and local hosts who offer
spaces and/or services within the tourism industry.
9/28/16
9/28/16
MIGOHOOD is the online platform that CONNECTS TRAVELERS looking for unique traveling experiences WITH MEMBERS OF
LOCAL COMMUNITIES (MIGOS), WHO OFFER SPACES ranging from homes and offices to parking spots, AND/OR SERVICES
ranging from, local tourist guides, adventure trips, and cultural experiences to work support, cleaning, and private driving
services (among others).
WHO WE ARE?
OUR UNIQUE CONSOLIDATED TRAVELING MARKET
MARKET OVERLAP IN THE LODGING INDUSTRY
MARKET OVERLAP IN THE TOURISM INDUSTRY
LODGINGINDUSTRY
TOURISMINDUSTRYMigohood
Today, tourism is one of the biggest and fastest growing industries worldwide. With this growth, travelers want to enjoy distinctive experiences that are more local, and authentic than
those offered by traditional tourism; but they face two challenges:
In the one hand, is hard and time-consuming to navigate through the different accommodation and services’ options available to them.
In the other hand, true local experiences are hard to access, and often require knowledge only available to locals.
THE PROBLEM
In Migohood we believe everyone has something to offer, and we also believe that travel memories should be unique... so we
decided to build a bridge between travelers and locals.
Based on a peer-to-peer, shared economy model, our platform allows local hosts to register and offer their spaces and services
to travelers in a single place.
Migohood is the platform where travelers meet locals and through their spaces and services can consolidate all their traveling plans
in one single place; Migohood is the platform where locals can create experiences, offer their skills and knowledge to share their
world with travelers, and earn money from it.
THE SOLUTION
Migohoods’ market has two specific targets which we define as “Guests” and “Migos.”
Our guests are both young travelers traveling for leisure and business travelers traveling for business, both groups use
technology in their travels, want to enjoy more local experiences and are mostly traveling from developed countries to developing
countries.
Our Migos are people from all ages, often in developing countries, who want to earn extra income or want to become independent
while doing what their best at while supporting or servicing Guests with their skills and knowledge applied in a local setting.
MIGO’S MARKET SHARE
Migo’s Opportunity in the Lodging Industry
For this comparison we looked at the IHG as it is the most prominent representative of the lodging industry within the traditional hotel
industry as well as Airbnb currently the most prominent representative of the lodging industry within the sharing economy.
0
20182019
20172016
2020
Migohood
Migohood
Airbnb
Airbnb
IHG (Intercontinental Hotel Group)
IHG (IntercontinentalHotel Group)
20
40
60
80
100
120
140
160
180
200R
oo
m B
oo
kin
gs
in m
illio
ns
Migo’s Opportunity in the Tourism Industry
For this comparison we looked at Viator and Getyourguide as these are the two most prominent companies currently in the technology sector offering
tourism services online based on a peer-to-peer model.
0
20182019
20172016
2020
Migohood
Migohood
Getyourguide
Getyourguide
Viator
Viator
50
100
150
200
250
300R
eve
nu
e in
Mill
ion
US
Do
llars
THE BUSINESS MODEL CANVAS
RevenueStreams
CustomerSegments
ValuePropositions
KeyActivities
KeyPartners
CostStructure
CustomerRelationships
ChannelsKeyResources
1. Host (People who offer their service or space)
2. Guest (People who request a service or space)
3. Photographer
4. Investors
5. Braintree Payments
6. Resellerclub
7. Github
1. Technology set up & running costs
2. Salaries to permanent employees
3. Payments to freelancers
1. Comision from Host for every booking (Service fee 3 - 8%).
2. Comision from guests for every booking (Reservation fee 5 - 13%).
3. Services provided by Migo.
4. Properties Management.
Hosts.
1. People who own a space & offer a service to earn extra money
2. People who wants to experience a different way of travelling
Guest.
1. People who enjoy to travel
2. People who enjoy experiencing others people world
3. People who wants to stay & take a service for at a cheap price
Hosts
1. Hosts can earn money by renting out their space & worspace and by offering services.
2. Migohood offers a resolution center for all kind of inconvenients for hosts and guests.
3. Free photos for host.
4. Properties management
Guests
1. Guests can book a space or service
2. Prices are on based on the market they are compared to Airbnb & Hotels
1. Product development & management
2. Building host network and managing hosts.
3. Building travelers network and managing guest
1. Customer service.
2. Social Media.
3. promotional Offers.
4. Resolution Center.
1. Local Hosts.
2. Skilled employees.
3. Technology
1. Website: www.migohood.com
2. Mobile app for Android
3. Mobile app for IOS
MIGO’S TEAM
ANDRES CANOCEO & FOUNDER B.S.B.A, Management & Entrepreneurship – Suffolk University
Andres loves to work turning ideas into actions. He is a rising entrepreneur and resilient sales person who utilizes creativity and leadership to design and execute solutions that provide customer value
JUAN SEBASTIAN RODRIGUEZCCO & VP BA in International Relations – Harvard University
Sebastian loves languages and communication. He has extensive experience working to make technology accessible to those challenged by it. Sebastian worked for the past 3 years in developing projects to shorten the technological breach within a population of 500+ retired adults at the Harvard Institute for Learning in Retirement resulting in the widespread usage of technology in classes and at the institute in general.
ANDRES ESTRADACTO BA in Advertising and Marketing – Universidad Jorge Tadeo Lozano
Our other Andres is responsible for the overall digital design and technological development of Migo’s platform. At Migo Andres leads all aspects of network architecture, software development, as well as manage our developers team.
LUIS CABALLERO GRAPHIC DESIGNER BS in Graphic Design – Corporación Técnica del Magdalena
Lucho or Pelu is Migo’s designing beast. He puts the teams ideas into forms, colors, fonts, presentations, logos… In short, Pelu makes us look good. He is a proficient multitasker who you can easily see working on 4 projects at 1 time; the guy breaths design. Lead graphic designer at La Casa Creativa, he has also designed for Undeco, Suzuki in Magdalena (CO), Dialnet, Clinimedical IPS, Miche Santa Marta, and Vivac Seguridad, among others.
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