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Consumers demand a better automobile buying experience
WE HAVE THE SOLUTION
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Who We Are The Problem
Buyfigure Solution
We deliver a unique and superior
technology solution thatrevolutionizes the way consumers
trade-in and sell used vehicles.
Difficult and frustrating for private
sellers to sell vehicles: Almost guaranteed negative
experience trading-in vehicle at
traditional dealership.
Selling privately is time consuming
and never guaranteed.
Our proprietary valuation
algorithms provide an instant offer
on any vehicle a consumer wishes
to trade-in or liquidate.
We provide a guaranteed purchase
offer, not an opinion.
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How the Customer Benefits
How It Works
Instant, guaranteed offer eliminatesnegotiation process at trade-in time
Ability to use value towards new
vehicle Efficient process enabling consumer to
liquidate immediately
Customer Logs-Into Web Based App
Completes BriefQuestionnaire
Receives aGuaranteedInstant Cash Offer
Drives Vehicle toBuying Center toPick-up Check oruse GuaranteedOffer on Trade-In.
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The Market Opportunity
Why Now
40.4 Million Used Vehicles
were sold in 2012 13.5 Million Sold Privately
9.1 Million were Traded-In
These 22.6M consumers areBuyfigures target audience
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Our Competitive Advantages
Issued 3 million appraisals in the
first 24 months of operation 660,000 vehicle owners who
received an appraisal have actedon the offer
462,000 vehicles were traded-inand 198,000 liquidated
*This captures less than 3% of the market
One Real Competitor Other Sites
Online book value sites quote a
consumer what a vehicle might be
worth. They offer an opinion, not a
guarantee.
Kelly Blue Book
Edmunds
NADA
Enhanced Liquidation
Instant offer drives
consumer to transact Creates positive
consumer experience
Retail to Retail Elimination of
middlemen
Creates additional
value for all parties
Market efficiency
Brand Behind the Brand Maximizes market reach
Cost effective market approach Laser focus on core
competency
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Our Product
Cloud Based Web App Optimized for B2C and B2B Use
Infinitely Scalable
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Our Product
The Market Strategy
Our brand behind the brand approach targets 3 types of distribution marketing
partners:
Premier NationaleCommerce
Automotive Partners
(5 10 targets)
SpecialtyeCommerce
Automotive Partners
(100+ targets)
InstitutionalLiquidation
Partners
(20 30 targets)
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Conservative Financial Outlook
Revenue Model
Year 1
$2.2M
($1.7M)
Year 2
$20.8M
$12.6M
Year 3
$37.1M
$26.9M
Earn high margin fee for every
vehicle traded-in or liquidated
License valuation software for
dealerships to utilize during trade-
in process
Business Model Attributes
Significant market opportunity
Rapid revenue growth
Minimal capital investment required
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Founders and Management
David Kern, Founder and PresidentMr. Kern started his entrepreneurial career in the steel business as a fabricator and erector at age 23. From 1983 to
1991 he managed over $100M in projects. He started Auto City, a boutique vehicle dealership specializing in high
performance automobiles and highline vehicles that was located in Langhorne, PA. His Auto City experience led to the
launching of eImports4Less in 2003; the company grew to become a leading online seller of used vehicles on eBay.
George Lekas, Founder and COO
Mr. Lekas has extensive experience in the vehicle dealer business. He started his career at a Honda dealership at age17. He went to work for Mr. Kern in 1995 at Auto City and became General Manager at age 20. In 2003 Mr. Lekas
co-founded eimports4Less, an internet based vehicle dealership specializing in high end vehicles. eimports4Less
pioneered many online vehicle sales techniques and is regularly ranked among eBayMotors worldwide top ten
sellers of vehicles.
Ron Averett, CEORon is a 30 year leadership and management specialist focused on business start-ups and turnarounds at Citi,
Advanta, Chevy Chase Bank, Princeton eCom and Softgate Systems. He has raised $80M+ in operating capital
through a variety of venture capital partners to build sustainable businesses primarily in the payments industry.
Through his stewardship he has built management teams, enhanced operating and business models leading to
significant value creation. In addition to his operating roles, he also serves on the Boards of Billtrust, Andera and
Motionsoft.
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The company is led by a seasoned, experienced team in building and
scaling businesses to optimize value creation.
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Investment Considerations
Huge market opportunity
The right technology at the right time
Competitive gaps
Significant marketing leverage through partners
Highly scalable business model
Solid, experienced management team
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