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FED-EX VSDHL
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INTRODUCTIONWe have discussed between our group members the companies we
decide to choose to complete this assignment and we have chosen two freightcompanies which is Fed-Ex and DHL.
We Gathered some relevant information from this 2 freight
companies a B2C model which is Business to Customers these 2 freight
companies also can act as a B2B company which is Business to Business
Company. These 2 companies function both ways. Besides offering freight
services to customers, it also can help business to deliver goods and services.
The headquarters are available in most country of their coverage.
Customers or business can choose to deal it online or offline like making
payments and bookings from their website. This kind of e-commerce is
called Click-and-mortar organization.
As they deal with things offline and online. Firstly, the partial service soldweget go and make some payments physically and booking at their
headquarters or we can also choose to do it online. Second is the partial
processing. When all is done, customers can check their goods, where have
they reached and the condition of their goods. Both of these freight
companies have tracking system placed on their customers good so,customers are able to check their goods.
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The Backgroundof DHL
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DHL Worldwide Express, a privately held worldwide delivery service comprised of
DHL Airways and DHL International, is the world's oldest and largest international air-
express company. Since 1969 when it began as an air-courier service from California to
Hawaii. DHL delivers both small and heavyweight parcels to destinations from theMiddle East and Pacific Rim countries to throughout Europe and the United States.
DHL was founded by three young shipping executives--Adrian Dalsey, Larry
Hillblom, and Robert Lynnboth of them were casting about for a way to increase
turnaround speed for ships at ports. They argued that if the shipping documents could be
flown from port to port, they could be examined and processed before the ships arrived,
and speeding up the process would decrease port costs for shippers. With this in mind,the trio combined the first letters of their last names to form the acronym DHL, thus
beginning an air-courier company that revolutionized the delivery industry.
DHL rapidly developed into an express delivery service between California and
Hawaii, then quickly expanded to points east. DHL branched into the international
market in the early 1970s when it began flying routes to the Far East.
Even though DHL is recognised worldwide, sometimes is it hard to conduct businessas negotiation with foreign governments posts as a challenge. In 1982, for example, the
French post office sought to reassert a monopoly dating back to the 15th century, and
DHL possessing 80 percent of the French market--was ordered to halt operations outside
Paris. That could have been a potential crisis for the company but was, favorably
resolved later.
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The Background of
Fed-Ex (Federal
Express)
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FedEx Corporation is synonymous with overnight delivery, an industry the company developed during
the 1970s. The market leader has restructured for the 21st century and is now composed of five major
operating companies: FedEx Express, FedEx Ground, FedEx Freight, FedEx Custom Critical, and FedEx
Trade Networks. FedEx operates in 211 countries. FedEx Ground ships small packages by ground and is
the second largest provider of such services in North American. FedEx uses its planes, ground vehicles,and electronic technologies to speed up transportation.
FedEx was founded as Federal Express Corporation in 1971, by 28-year-old Memphis, Tennessee,
native Frederick W. Smith. Smith, who is a Marine pilot in Vietnam.Smith supplemented a $4 million
inheritance from his father with $91 million in venture capital to get his idea off the ground. In 1973
FedEx began service in 25 cities.Smith's idea was costly indeed; it required creating an entire system
before the company's first day of business. FedEx added to these start-up costs by beginningexpensive advertising and direct-mail campaigns in 1975.
The company lost $29 million in its first 26 months of operation: in 1975 alone it gained $43.5 million
in sales against an $11.5 million loss. By late 1976 the company was carrying an average of 19,000
packages a night, and by year's end it was $3.6 million in the black.In 1977 company profits hit $8
million on sales of $110 million. The company had 31,000 regular customers, including such giants asIBM and the U.S. Air Force, which used it to ship spare parts. It also shipped blood, organs for
transplant, drugs, and other items requiring swift transport.
FedEx serviced 75 airports and 130 cities. While the major airlines gave the company stiff competition
on heavily traveled passenger routes, there was virtually no competition on routes
between smaller cities.
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Criteria For evaluation
WHEN COMPARING THE
WEBSITES OF DHL AND FED-EX,
WE FOUND OUT THAT BOTH OFTHEM HAVE DIFFERENT WEB
LAYOUT, POSITION OF IN THE
INFORMATION SHARED,FUNCTIONALITY OF THE
INFORMATION, NAVIGATION OF
THE WEBSITE , AND THE
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1.DESIGN
LAYOUT
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DHL FedEx(Federal Express) The homepage is provided, have a
language tab.
Colorfully decorated.
Does not shows news feed,but shows
other services available.
Shipment tracking is the middle.
Search engine is on the top left of the
page.
No flash animation,but only static
pictures.
Have different types of services.
Not able register an account
Do not have a Font Tab, but has a
Language tab
Homapage provided but not able to
choose language.
Plain,just a few colours like white,
and purple.
Shows news feeds
Shipment tracking is in the middle.
Have a search engine on top of the
page.
Uses flash animation to decorate the
page.
Have an alert bar on top that shows
the recent activities.
Less types of services.
Able to register for an account
Has a Font tab
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Design Layout of DHL Website
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Design Layout For FedEx(Federal Express) Homepage
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2.Positioning
OfInformation
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DHL FedEx(Federal Express)
Organize the information in hyperlink
will pop out more information while
mouse pointing over it.
Tracking system in the middle of the
page.
Not able to create account.
Detailed information is categorized on the
left hand side of the page with different
services.
Does not have telephone numbers or ways
to contact DHL customer service centre.
Able to switch between countries with the
countries profile tab on top of the page.
Does not have Custom Services.
Organize the information in hyperlink
will pop up more information when
pointing mouse over it.
There is a tracking system in the middle
of the page.
Login account on the right hand side of
the page.
No detailed information provided.
Have a quick access to contact FedEx
Customer service centre with the
telephone number.
Cannot switch between country profile
tab as it does not have one.
Provides Customs services like tax
calculator.
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3. Functionality providedDHL FedEx(Federal Express)
Provide Language
Selection
No tab for registration
for accounts
No language selection, but
has a Font size selection.
Provides a tab for
registration for accounts
Has a login bar for
members to get more
information
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4.Perfomance of the website
DHL FedEx
Searching Speed is Fast
Speed is much slower during
Festive seasons
User-friendly
Not much links
Searching Speed is abit slow
Speed is slower during peak
times such as festive seasons
User-friendly but boring
Not much links
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Conclusion As a conclusion, from our research, both these websites have performed their own
manner. From the various aspects of the criteria, we found that we prefers DHLwebsite rather than FedEx (Federal Express) according to the ranking we hadgiven.DHL scored 10 ticks but FedEx only got 9 Ticks.
DHL has a nice appreance and clear and balanced web page compared to FedExwebpage, although FedEx uses flash animations.DHLs webpage has more coloursand looks more vibrant and attractive compared to FedEx webpage which onlyconsists of purple,and white.DHL uses yellow, red white and other coulurs toomaking its website stand out in attraction.But FedEx website has a Font size
adjustment tab which DHL dont have.this can help uses adjust the suitable fontsize that suits them so that thy can see well.
Information position of DHL is organized in detail and clearly. Some of thefurther promotions of their other services such as mail, courrier and shipment aredisplayed together with photos which can attract more consumers. The news feedof FedEx website displays on the lower right of the page which provide littleinformation and not an attractive tab.
In contrast, FedEx website have better functionality than DHL website In a sensethat it has I columm for non-members to register and members to log in theiraccounts.
. Apart from that, the performance of the DHL website is than the Ryan Air. Theloading speed of DHL and FedEx website might be reduced if meet peak seasonssuch as festive seasons.
Thus, from our research, we found that DHL website have the better criteria than
FedEx. That is why the ranking rate of DHL is higher than FedEx.
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THANK
YOU
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