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Premiere Digital Billboard Network in Puerto Rico
www.showtimepr.com
Company Proprietary and ConfidentialRevised February 2014
LINEUP 2014
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POR QUÉ“OUTDOOR ADVERTISING”?
MENOS “CLUTTER”: no compite con otros anuncios de radio ó páginas de periódico
COSTO – EFECTIVO: mayor visibilidad por la inversión comparado con otros medios (TV Local, Radio, Prensa)
DENSIDAD ALTA DE VEHICULOS: @ 737 autos/ 1,000 habitantes en P. R.
ALTISIMO D.E.C. (Daily Effective Circulation): 87.0 Metro
Revised February 2014
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¿POR QUÉ “OUTDOOR ADVERTISING”?
• 2do Medio de Mayor Recordación en PR
• 90% OVERALL MEDIA AWARENESS*• Solamente superado por la televisión local (94%)
• 70% está expuesto por lo menos una vez en semana• 33% está expuesto diariamente
* Según estudio de “Non- traditional Advertising”, The Marketing Center, noviembre 2009.
Revised February 2014
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“LOCATION,
LOCATION,
LOCATION !!!”
LO QUE HACE A SHOWTIME ESPECIAL
Revised February 2014
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• Mayor impacto con gran brillantez y vida.
• Flexibilidad en cambio de mensajes/ artes.
• Rapidez en la colocación del anuncio.
• No hay costos de impresión.
• 7 anunciantes por ubicación.
• 8 segundos de exposición del anuncio para sobre1,300 exposiciones diarias.
• Monitoreo constante.
VENTAJAS DE VALLAS DIGITALES
Revised February 2014
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MANEJO Y MONITOREO “ONLINE”
Revised February 2014
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# Localidad Inbound Outbound1 Dorado I DIGITAL 14x48 DIGITAL 13x48
2 Dorado II DIGITAL 13x48 FIJA 14x48
3 Expreso Martínez Nadal DIGITAL 13x48 DIGITAL 13x48
4 San Patricio Plaza DIGITAL 14x48 DIGITAL 14x48
5 Expreso Las Américas DIGITAL 12x36 DIGITAL 10x36
6 Salinas (Peaje) DIGITAL 14x48 DIGITAL 13x48
7 Ponce (Universal) DIGITAL 13x48 DIGITAL14x48
8 Mayagüez (Viaducto) DIGITAL 13x48 FIJA 14x48
9 Mayagüez (Universal) DIGITAL13x48 DIGITAL 14x48
10 Hatillo DIGITAL 13x48 FIJA 14x48
11 Fajardo DIGITAL 13x48 DIGITAL 13x48
12 Añasco FIJA 10x36 DIGITAL 12x36
13 Avenida Los Filtros (American) FIJA 14x48 FIJA 14x48
14 Caguas DIGITAL 14x48 --
15 Rio Hondo DIGITAL 13x48 FIJA 13x48
16 Baldorioty (Tartak) DIGITAL13x48 FIJA 13x48
17 Bayamón Universal DIGITAL 14x48 FIJA 14x48
18 Centro de Bellas Artes DIGITAL 10x36 --
19 Mega Mesh Minillas DIGITAL 45x52
20 Canóvanas DIGITAL 14x48 FIJA 14x48
21 Caguas (Bremen) DIGITAL 12X36 (LADO C) DIGITAL 12X24 (LADO A y B)
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MEGA MESH DIGITAL– iEl primero en el caribe!
Revised February 2014
LOCATION: Minillas Governmental Building
POINTS OF INTEREST: Condado, Old San Juan, Santurce, Isla Verde, LMM Airport
CITY: San Juan
VIEW: One Side
MONTHLY TRAFFIC: 2,530,500 (D.T.O.P)
RATING: A+
SIZE: 52’T x 45’ W Digital
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MEGA MESH DIGITAL– iEl primero en el caribe!
Revised February 2014
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BAYAMON UNIVERSAL DIGITAL + FIXED
Revised February 2014
LOCATION: Bayamón Universal
POINTS OF INTEREST: Hospital Doctor's Center, Hospital Hermanos Meléndez , Canchas Pepín Cestero, Ruta hacia Toa Baja
CITY: Bayamón
VIEW: Both Sides
MONTHLY TRAFFIC: TBA RATING: A
SIZE: Inbound (DIGITAL)14’T x 48’ WOutbound (FIXED)14’T x 48’ W
Coordinates: 18, 23, 53.50N, 660958.22 O
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BAYAMON UNIVERSAL DIGITAL + FIXED
Revised February 2014
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SAN PATRICIO PLAZA- DIGITAL OUTBOUNDLOCATION: Rd. # 2(San Patricio Plaza)POINTS OF INTEREST: San Patricio Plaza, Rd. #2, Las Américas Exp., Kennedy Ave.CITY: GuaynaboVIEW: Both SidesRATING: A+MONTHLY TRAFFIC: 1,552,480 (D.T.O.P.)SIZE: Outbound (DIGITAL)14’T X 48’WCoordinates: N 18 24 35.80 W 66 6 21.99
Revised February 2014
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SAN PATRICIO PLAZA
Revised February 2014
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EXP. LAS AMÉRICAS (PR-52)( DOMENCH EXIT) DIGITAL + DIGITAL
LOCATION: Las Américas Luis A. Ferré Exp. (PR-52). Front of Hiram Bithorn StadiumPOINTS OF INTEREST:Plaza las Américas, San JuanCITY: San JuanVIEW: Both SidesRATING: A++MONTHLY TRAFFIC: 7,509,875 (D.T.O.P.)SIZE:Inbound (DIGITAL): 12’T X 36’WOutbound (DIGITAL)10’T X 36’WCoordinates: N 18 24 46.36 W 66 4 10.99
Revised February 2014
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EXP. LAS AMÉRICAS (PR-52)(DOMENCH EXIT) DIGITAL + DIGITAL
Revised February 2014
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MARTINEZ NADAL EXP. DIGITAL OUTBOUND LOCATION:
Martínez Nadal Exp.POINTS OF INTEREST: Road to Caguas, San Patricio Plaza, Plaza GuaynaboCITY: GuaynaboVIEW: Both SidesRATING: AMONTHLY TRAFFIC: 2,907,833 (D.T.O.P.)SIZE: Outbound (DIGITAL): 13’T X 48’WCoordinates: N 18 23 15.59 W 66 34 59.09
Revised February 2014
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MARTINEZ NADAL EXP.
Revised February 2014
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LOCATION:De Diego EXP. (PR 22).POINTS OF INTEREST: Dorado entrance, Prime Outlets, Northbound trafficCITY: DoradoVIEW: Both SidesMONTHLY TRAFFIC:1,322,152 (D.T.O.P.)RATING: A++SIZE: Inbound (DIGITAL): 14’T x 48’WOutbound (DIGITAL): 13’T x 48’WCoordinates: N 18 25 9.45 W 66 15 34.48
DORADO I(TOLLGATE BRIDGE/ PR-22) DIGITAL + DIGITAL
Revised February 2014
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LOCATION:De Diego Exp. (PR 22).POINTS OF INTEREST: Entrance to Dorado and Doramar Plaza, Prime Outlets.CITY: DoradoVIEW: Both SidesMONTHLY TRAFFIC:1,322,152 (D.T.O.P.)RATING: A++SIZE: Inbound (DIGITAL): 13’T x 48’WOutbound (FIXED): 14’T x 48’WCoordinates: 18 25 11.12 W 66 15 59.31
DORADO II DIGITAL + FIXED(Near the exit for Doramar Plaza / PR-22)
Revised February 2014
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DORADO I & DORADO II(TOLLGATE BRIDGE / PR-22)
Revised February 2014
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BALDORIOTY/TARTAK DIGITAL + FIXED Marginal Los Angeles
Revised February 2014
LOCATION: Baldorioty, Marginal Los AngelesPOINTS OF INTEREST:International airport, Plaza Carolina, Route 66, traffic of the east side.CITY: Carolina VIEW: Both SidesMONTHLY TRAFFIC:2,530,500 (D.T.O.P.)RATING: ASIZE:Inbound (DIGITAL): 13’T X 48’WOutbound (FIXED): 13’T X 48’WCoordinates: N 18 25 46.80 W 65 59 38.98
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BALDORIOTY/TARTAK DIGITAL + FIXED Marginal Los Angeles
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CAGUAS DIGITAL(TOLLGATE CAGUAS NORTH / PR-52)
LOCATION: Exp.Las Américas Luis A. Ferré (PR-52)POINTS OF INTEREST:Caguas Tollgate, Catalinas Mall, Road from Caguas to San Juan CITY: CaguasVIEW: One Side (Inbound) MONTHLY TRAFFIC:5,678,027(D.T.O.P)RATING: A+SIZE:Inbound (DIGITAL): 14’T x 48’WCoordinates: N N 18 16 53.41 W 66 2 3.18
Revised February 2014
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CAGUAS( TOLLGATE CAGUAS NORTH / PR-52)
Revised February 2014
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LOCATION: Luis A. Ferré Exp. (PR 52)POINTS OF INTEREST: Salinas Tollgate,Albergue OlímpicoCITY: SalinasVIEW: Both SidesDAILY TRAFFIC:170,000RATING: ASIZE: Inbound (DIGITAL) 14’T X 48’WOutbound (DIGITAL): 13’T X 48’WCoordinates: N 18 216.48 W 66 14 21.69
SALINAS(TOLLGATE/ PR-52) DIGITAL + DIGITAL
Revised February 2014
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SALINAS(TOLLGATE/ PR-52)
Revised February 2014
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HATILLO (PR-2) DIGITAL + FIXED INBOUND DIGITAL
LOCATION: PR 2 Exit to San Juan (PR-22)POINTS OF INTEREST:Arecibo, Northwest, El Buen CaféCITY: HatilloVIEW: Both sidesMONTHLY TRAFFIC:1,650,000(D.T.O.P)RATING: ASIZE:Inbound (DIGITAL): 13’T X 48’WOutbound (FIXED ): 14’T X 48’WCoordinates: N 18 29 11.16 W 66 46 52.87
Revised February 2014
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HATILLO (PR-2) DIGITAL + FIXED
Hatillo
Revised February 2014
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AŇASCO (PR 2) DIGITAL+FIXED
LOCATION: PR 2POINTS OF INTEREST:Aguadilla Mall, MayagüezCITY: AñascoVIEW: Both SidesMONTHLY TRAFFIC:1,365,000(D.T.O.P)RATING: ASIZE:Inbound (FIXED): 12’T X 36’WOutbound (DIGITAL): 12’T X 36’WCoordinates: N 18 19 7.22 W 67 8 44.01
Revised February 2014
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AŇASCO (PR 2) DIGITAL + FIXED
Revised February 2014
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MAYAGÜEZ(OVERPASS / PR-2) DIGITAL + FIXED
LOCATION: Rd. # 2POINTS OF INTEREST:Overpass, Downtown Mayagüez, Mayagüez MallCITY: MayagüezVIEW: Both SidesMONTHLY TRAFFIC:1,743,000 (D.T.O.P)RATING: ASIZE:Inbound (DIGITAL): 13’T X 48’WOutbound (FIXED): 14’T X 48’WCoordinates: N 18 12 2.94 W 67 8 54.94
Revised February 2014
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MAYAGÜEZ(OVERPASS / PR-2) Digital + Fixed
Revised February 2014
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MAYAGÜEZ UNIVERSAL PR-2 DIGITAL + DIGITAL
LOCATION: Rd. # 2POINTS OF INTEREST:Mayagüez Mall, Litoral, PR 100, Cabo RojoCITY: MayagüezVIEW: Both SidesMONTHLY TRAFFIC:1,743,000 (D.T.O.P)RATING: ASIZE:Inbound (DIGITAL): 13’T X 48’WOutbound (DIGITAL ): 14’T X 48’WCoordinates: N 1810 39.81 W 67 9 3.27
Revised February 2014
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PONCE UNIVERSALPR 2 EXIT (PR-52) Digital + Digital
LOCATION: PR 2 Exit (PR-52)POINTS OF INTEREST:Ponce Hilton, Exit to PR-10, Traffic to San Juan Metro, Mercedita AirportCITY: PonceVIEW: Both SidesMONTHLY TRAFFIC:342,000 (D.T.O.P.)RATING: ASIZE:Inbound (DIGITAL): 14’T X 48’WOutbound (DIGITAL): 14’T X 48’WCoordinates: N 17 59 18.42 W 66 38 52.10
Revised February 2014
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PONCE UNIVERSAL (PR 2) EXIT PR 52 Digital + Fixed
Revised February 2014
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FAJARDO DIGITAL + FIXED (PR-3)
LOCATION: Rd. # 3 , Fajardo (Front of AT&T)POINTS OF INTEREST:Walmart Shopping, West Marine, El Conquistador, Marinas CITY: FajardoVISTA:Both SidesMONTHLY TRAFFIC:401,040 (D.T.O.P.)RATING: ASIZE:Inbound ( FIXED): 14’T X 48’WOutbound (DIGITAL): 14’T X 48’WCoordinates: N 18 20 53.22 W 65 40 33.45
Revised February 2014
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FAJARDO (PR 3) Digital + Fixed
Fajardo
Revised February 2014
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LOS FILTROS (PR-177)LOCATION:Los Filtros (PR 177)POINTS OF INTEREST: Costco, entrance to Bayamón, American Military AcademyCITY: GuaynaboVIew: Both SidesMONTHLY TRAFFIC:1,812,833 (D.T.O.P.)RATING: ASIZE:Inbound (DIGITAL): 14’T X 48’WOutbound (FIXED): 14’T X 48’W
Revised February 2014
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LOS FILTROS (PR-177)
Revised February 2014
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CANOVANASLOCATION:Canóvanas POINTS OF INTEREST: Outlets de Canvanas, Wal Mart, El Hipodromo, tráfico hacia CarolinaCITY: CanóvanasView: Both SidesMONTHLY TRAFFIC:1,491,000 (D.T.O.P.)RATING: ASIZE:Inbound (FIXED): 14’T X 48’WOutbound (DIGITAL): 14’T X 48’W
Revised February 2014
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CANOVANAS
Revised February 2014
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CAGUAS (BREMEN)LOCATION:Caguas (Bremen) POINTS OF INTEREST: Catalinas Mall, Jardin Botánico, Bairoa, pueblo de CaguasCITY: Caguas View: Three SidesMONTHLY TRAFFIC:75,000 (D.T.O.P.)RATING: ASIZE:Lado A: (DIGITAL): 24’Wx12’TLado B (DIGITAL): 30Wx12’TLado C (DIGITAL)
Revised February2014
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CAGUAS (BREMEN)
Revised February 2014
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ESPECIFICACIONES PARA ARTES VALLA DIGITAL PIXELES RES. COLOR FORMATO
•Caguas•Dorado I Inbound•Salinas Inbound •San Patricio Inbound & Outbound
888 X 260 72 dpi RGB JPEG
•Baldorioty (Tartak) •Bellas Artes •Bayamón Universal•Dorado I Outbound•Dorado II Inbound•Exp. Las Américas (Domenech) Outbound•Fajardo •Hatillo Inbound•Mayagüez Viaducto•Mayagüez Universal Inbound & Outbound•Ponce Universal Inbound & Outbound •Rio Hondo•Salinas Outbound•Canóvanas
864 X 224 HI RES:1728X448
72 dpi RGB JPEG
•Añasco Outbound•Exp. Las Americas (Domenech) Inbound
648 X 180 72 dpi RGB JPEG
•Martinez Nadal Inbound & Outbound 720 X 208 72 dpi RGB JPEG
•Mega Mesh 224 x 256 72 dpi RGB JPEG
•Caguas (Bremen, Lado B y C) 896x352 72 dpi RGB JPEG
•Caguas (Bremen, Lado A) 763x352 72 dpi RGB JPEG
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Contacto
SHOWTIME OUTDOOR MEDIAO. 787-294.6000F. 787.641.4450
Centro Internacional de Mercadeo, Torre 1
100 Carr. 165, Suite 406Guaynabo, PR 00968-8053
www.showtimepr.com
Revised February 2014
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