�1
TENGA2018�|�务
01.�
02.�
03.�
04.�
05.�
TENGA 尽 PSB� PSB� 18�
�TENGA� �
�
*�United�States*�
�Mexico� � �
�Brazil� �
*�United�Kingdom*�
*�Germany*�
*�France*�
�Russia
*�Japan*�
务 *�China*�
务 *�Taiwan*�
*�South�Korea*�
�India�
务 �Hong�Kong�
�Australia
务 +
�UAE�
�South�Africa�
�Nigeria�
�Kenya� �
*
2018 TENGA
!3
US� UK� Germany� France� Japan� China�务
Taiwan�务
S.�Korea� Mexico� Brazil� Nigeria� Kenya� S.�Africa� Russia� UAE� India�Hong�Kong�务
Australia�
n=1003 n=2000 n=1000 n=1000 n=1000 n=1008 n=1000 n=1000 n=1000 n=417 n=400 n=405 n=400 n=400 n=400 n=406 n=400 n=400
49.2% 48.8% 48.8% 48.4% 48.3% 50.7% 49.7% 49.3% 48.0% 46.9% 51.0% 50.0% 49.0% 46.0% 72.3% 51.5% 45.1% 49.3%
50.8% 51.2% 51.2% 51.6% 51.7% 49.3% 50.3% 50.7% 52.0% 53.1% 49.0% 50.0% 51.0% 54.0% 27.7% 48.5% 54.9% 50.7%
18-24 12.4% 11.3% 12.9% 15.2% 11.0% 15.3% 16.6% 16.1% 26.7% 17.3% 34.7% 35.0% 26.8% 12.5% 20.2% 19.1% 11.1% 17.8%
25-34 17.9% 17.2% 13.7% 15.2% 12.1% 20.0% 20.8% 18.0% 22.0% 25.1% 26.5% 29.0% 25.0% 20.3% 39.4% 24.6% 16.2% 21.2%
35-44 16.2% 16.1% 16.0% 17.0% 15.6% 18.7% 18.8% 20.5% 19.5% 20.3% 16.9% 26.0% 18.3% 17.5% 25.5% 21.2% 17.7% 17.9%
45-64 33.8% 32.6% 33.6% 32.0%61.3%* 46.0%* 43.8%* 45.4%*
23.0% 27.6%21.9%* 10.0%
22.3% 33.0%14.9%* 35.1%* 55.0%*
28.1%
65-74 19.7% 22.8% 23.8% 20.6% 8.8% 9.7% 7.6% 16.7% 15.0%
45-74 10 25 45-74
务 18-74 去 PSB� 研研
• 65-74 45-74
2018 TENGA
!4
PSB N�=�1008 18-74 务
18-34 35-54 55+
35% n=356
48% n=480
17% n=172
49% n=497
51% n=511
N�=�1008 �
18-74 �
51% n=511 �
49% n=497 �
�
�
TENGA
�
!5
PART.�01
务
务
/
85
77
76
77
81
83
87
89
90
91
84
85
88
88
88
89
89
91
92
94
n=511
n=1008
务
务 务
!7
知
43
48
51
50
55
65
66
71
83
81
43
55
57
57
61
68
72
75
83
83
务 务
n=511
n=1008
!8
务 � 务 �n=576 n=425
务 95
务 86
86
84
89
89
87
85
85
94
91
90
91
91
91
91
92
92
93
93
95
!9
务
/
知
50
46
55
59
65
68
69
72
86
89
53
55
57
62
70
72
80
85
90
90
57% 53%
务 � 务 �n=576 n=425
!10
!11
务
务
/
89
87
86
85
86
85
91
89
89
94
84
85
88
88
88
89
89
91
92
94
� 务 �n=511 n=425
!12
知
46
50
59
55
65
69
68
72
86
84
43
55
57
57
61
68
72
75
83
83
� 务 �n=511 n=425
务
务 18-34 �18-34 务 �
18-34
36%
64%
35-54
48%52%
55+
61%
39%
岁
n=167 n=273 n=71
务
!13
Kenya� Taiwan��务
Nigeria� Russia� China�务
South�Africa� India�� South�Korea�Hong�Kong�务
UAE� Brazil� Mexico�� Australia� US� UK� France� Japan� Germany�
29303334
41414146474748
494954
59
656870
n=202 n=497 n=204 n=184 n=511 n=196 n=209 n=492 n=180 n=289 n=196 n=192 n=197 n=491 n=974 n=484 n=483 n=485
务
!14
US� UK� Germany� France� Japan� China�务
Taiwan�务
S.�Korea� Mexico� Brazil� Nigeria� Kenya� S.�Africa� Russia� UAE� India�Hong�Kong�务 务
Australia�
1 1 1 1 2 2 2 2 1 1 1 1 1 3 1 1 3 1
2 2 2 2 1 4 1 1 4 3 2 2 2 2 2 4 1 2
3 5 4 6 4 5 3 8 2 2 3 3 3 1 5 2 2 6
4 3 7 3 5 3 4 7 8 9 6 6 6 4 3 6 10 3
5 4 5 7 9 8 7 11 6 7 9 9 7 7 9 8 5 5
6 6 6 4 10 11 5 10 5 6 5 5 5 8 6 9 8 4
7 7 3 10 6 1 6 3 3 4 4 4 4 5 4 3 4 8
8 9 8 5 12 9 11 6 7 8 8 7 9 9 8 5 11 7
9 8 11 9 3 12 8 9 12 5 7 8 8 13 7 7 9 9
10 10 10 11 11 7 10 5 10 11 13 13 11 10 12 11 7 10
11 11 12 12 8 10 12 13 9 12 11 11 10 11 10 10 12 11
12 12 9 8 14 14 13 12 11 10 12 10 12 6 11 13 14 12
13 14 14 14 7 6 9 4 14 14 10 12 13 12 13 12 6 14
14 13 13 13 13 13 14 14 13 13 14 14 14 14 14 14 13 13
n=1003 n=2000 n=1000 n=1000 n=1000 n=1008 n=1000 n=1000 n=1000 n=417 n=400 n=405 n=400 n=400 n=400 n=406 n=400 n=400
务
历 �
!15
US� UK� Germany� France� Japan� China�务
Taiwan�务
South�Korea�
n=1003 n=2000 n=1000 n=1000 n=1000 n=1008 n=1000 n=1000
����
����
����
����
����
����
����
����
务
历 �5
!16
对
India� Brazil� Mexico� Australia� US� Taiwan��务
UK� Germany� France� UAE� South�Africa� South�Korea� Japan� China�务
Hong�Kong�务
Russia� Nigeria� Kenya�
625258
284139
223938373633
183230
1326
14
162416
443031
462726272828
422522
392518
121312121010
714171411161720
141726
38
1010131620202521192225232323
33312330
n=209 n=196 n=192 n=197 n=491 n=497 n=974 n=485 n=484 n=289 n=196 n=492 n=483 n=511 n=180 n=184 n=204 n=202
务 对 30
!17
US� UK� Germany� France� Japan� China�务
Taiwan�务
South�Korea� Mexico� Brazil� Nigeria� Kenya�
South�Africa� Russia� UAE� India�
Hong�Kong�务
Australia�
37% 22% 14% 20% 17% 26% 26% 4% 25% 25% 36% 34% 37% 55% 31% 28% 16% 22%
65% 71% 71% 69% 68% 67% 79% 70% 72% 63% 51% 52% 68% 50% 54% 71% 77% 70%
12% 9% 10% 15% 17% 43% 12% 16% 8% 12% 32% 26% 17% 9% 21% 9% 19% 10%
10% 11% 5% 5% 7% 4% 6% 6% 18% 4% 15% 18% 3% 20% 16% 22% 4% 7%
17% 18% 19% 16% 22% 23% 16% 23% 18% 16% 27% 27% 19% 23% 30% 21% 31% 16%
n=280 n=593 n=312 n=310 n=336 n=359 n=297 n=334 n=101 n=100 n=155 n=158 n=128 n=137 n=185 n=67 n=129 n=104
务 �务43
历
历 对
!18
�
��
�匹 �
�
60%40%
“感觉良好”的男性 其他男性
务
n=511
45
56
53
65
65
65
66
62
62
73
73
74
75
76
80
81
82
82
82
86
n=206 n=306
务
�
!20
50%50%67%
33%
岁
�
2.2 /
12%12%
38%
37%
26%
21%
32%
21%
�
2.3 /
n=173 n=239
n=171 n=252
务 务 务75 务 53 �
!21
1 2 3 4 5
15%
53%
25%
7%1%
29%
55%
14%
1%1%
45%55%
是 否
61%
39%
是 否
历 1 5
32%
75%91%
n=206 n=306
n=206 n=30653%
26% 13%
务 务29 务 15
!22
41%
59% 67%
33%
对
35%
31%
23%
12%
57%
29%
10%4%
岁
n=206 n=306
n=206 n=306
32%的受访者表示目前使用情趣用品
12%的受访者表示目前使用情趣用品
59 �对 66
!23
PART.�02
63
68
67
41
68
67
69
42
70
76
75
80
81
81
81
81
82
83
84
86
务 83 42 81 41
/
*n=255 n=753
*
�
!25
73
79
80
80
78
78
80
81
79
83
79
82
83
83
84
84
85
86
88
89
/
务
* *n=120 n=135
*!26
59
67
42
68
67
68
49
66
63
75
69
74
75
75
76
77
78
78
79
82
*n=222
*n=289
/
* �!27
务 对 对
/
/
对 对
65%
36%
18%
65%
47%
26%
对 对
57%
30%
18%
57%
36%
22%
n=511 n=497 n=511 n=497
!28
务 务 43 �33
Mexico Taiwan Brazil Japan Hong�Kong India Germany UK U.S. China Australia South�Africa Russia UAE S.�Korea France Kenya Nigeria
141620
3031363941
4346464752
5960606671
Mexico South�Africa Australia UK U.S. Brazil Taiwan Japan Russia Germany Hong�Kong India Nigeria China UAE Kenya France S.�Korea
21272832
33333641
474753545758
596162
77
务 务 务
n=192 n=497 n=196 n=483 n=180 n=209 n=485 n=974 n=491 n=511 n=197 n=196 n=184 n=289 n=492 n=484 n=202 n=204
务 务 务
n=208 n=202 n=202 n=1024 n=510 n=221 n=501 n=517 n=216 n=512 n=220 n=197 n=196 n=497 n=111 n=203 n=515 n=507
!29
South�Korea China Japan Russia Hong�Kong Taiwan Mexico India Brazil Germany Nigeria France Australia UAE South�Africa Kenya UK US
3353
8426
41
10
199
4151510
50505053546061596268
6069
666874
656978
474745453836363535313030252222201712
n=1000 n=1008 n=1000 n=400 n=400 n=1000 n=400 n=406 n=417 n=1000 n=400 n=1000 n=400 n=400 n=400 n=405 n=2000 n=1003
务
务 务 务
!30
务 务
52
53
66
71
71
72
72
72
73
78
/
1. �2. �3. �4. �5. �6. �7. �8. �9. �10. �
N=1008 N=1008
务
!31
务 务 �务
India Mexico Brazil Kenya Nigeria UAE South�Africa US UK Australia China Germany France Taiwan Russia Hong�Kong South�Korea Japan
37.940.7
52.4
62.162.663.665.666.466.867.4
72.373.574.377.178.5
81.282.385.6
务 务 务
!32
PART.�03
男性
20%
80%
⼥女女性
52% 48%
2.3 / 3.1 /
20%
17%
34%
28%
26%
14%
40%
21%
n=511 n=497
n=411 n=237
务 务
务
!34
18-34
24%
76%
35-54
35%
65%
55+
62%
38%
15%9%
42%
34%
24%
23%
32%
21%
39%
12%
36%
13%2.1 / 2.7 /2.8 /
n=356 n=480 n=172
n=269 n=314 n=66
务 55 55
务
!35
/
/
愿
赠
赠
12
13
16
18
19
30
42
42
68
12
13
14
14
31
10
36
40
72
历
n=157 n=100
务 务 68 72
!36
/
/
1
3
1
7
8
6
6
11
16
16
24
2
2
4
4
4
6
9
11
13
21
23
n=411 n=237
务
务
历 �
!37
/
历
4
1
6
16
6
12
7
15
21
32
27
3
4
5
5
6
6
7
11
26
34
46
n=511 n=497
46 27% �
务
历
!38
1 2 3 4 5
21
48
26
41
20
58
18
21
⾄至少每周 并⾮非每周
47%53%
是 否
54%46%
是 否
历 1 5
54%4 / 85% �81% �
n=164 n=844
n=164 n=84446%
4 /
!39
Brazil Mexico South�Korea UK Japan Hong�Kong Taiwan Australia France Germany US India South�Africa Russia UAE China Kenya Nigeria
6868
808284
8891929393949495
9696969798
Brazil UK Australia Germany US Mexico Russia South�AfricaHong�Kong France Taiwan Nigeria Japan South�Korea India UAE Kenya China
48525255565859
6568687071
757676777883
80 务 务 48
务 务 务
n=196 n=192 n=492 n=974 n=483 n=180 n=497 n=197 n=484 n=485 n=491 n=209 n=196 n=184 n=289 n=511 n=202 n=204
务 务 务
n=221 n=1024 n=202 n=512 n=510 n=208 n=216 n=202 n=220 n=515 n=501 n=196 n=517 n=507 n=197 n=111 n=203 n=497
�
!40
n=196 n=192 n=492 n=483 n=974 n=180 n=197 n=497 n=484 485 n=491 n=209 n=196 n=184 n=289 n=511 n=202 n=204
Brazil Mexico South�Korea Japan UK Hong�Kong Australia Taiwan France Germany US India South�Africa Russia UAE China Kenya Nigeria
5960
67
7369
82
76
83
7775
858683848484
8786
6868
8082
8488
919293939494
959696969798
n=417 n=400 n=1000 n=1000 n=2000 n=400 n=400 n=1000 n=1000 n=1000 n=1003 n=406 n=400 n=400 n=400 n=1008 n=405 n=400
务 67 80 务
务 务 务
!41
Brazil UK Australia US Germany Mexico Russia South�Africa Hong�Kong France Taiwan Nigeria Japan South�Korea India UAE Kenya China
44
5356
59
5458
54
605757
63
56
6462666765
59
485252
55565859
656868
7071757676
7778
83
n=221 n=1024 n=202 n=510 n=512 n=208 n=216 n=202 n=220 n=515 n=501 n=196 n=517 n=507 n=197 n=111 n=203 n=497n=417 n=2000 n=400 n=1003 n=1000 n=400 n=400 n=400 n=400 n=1000 n=1000 n=400 n=1000 n=1000 n=406 n=400 n=405 n=1008
务 48 44
务 务 务
!42
13.0
14.5
16.0
17.5
19.0
10
18.75
27.5
36.25
45
Mexico US Brazil UK Germany Japan Australia France UAE Kenya South�Africa China Russia Taiwan India Hong�Kong Nigeria South�Korea
17.417.6
17.817.9
16.9
16.2
17.9
15.5
18.4
16.216.2
15.3
14.6
15.8
15.315.515.215.5
19
2223
24252525
262626
3132
3335
373739
42
15.515.2
15.5 15.3
15.8
14.6
15.3
16.2 16.2
18.4
15.5
17.9
16.2
16.9
17.9 17.817.6
17.4
�
n=343 n=840 n=375 n=1735 n=841 n=766 n=341 n=800 n=294 n=243 n=316 n=649 n=309 n=793 n=298 n=322 n=254 n=756
务 25 务 �务
务 务 务
!43
......
Mexico Brazil US Australia France UK Taiwan South�Africa India Germany Russia UAE South�Korea Japan Kenya China Hong�Kong Nigeria
43
1625
34
58
29
421475322352
16202425272729
353944484949
525759
6668
n=400 n=417 n=1003 n=400 n=1000 n=2000 n=1000 n=400 n=406 n=1000 n=400 n=400 n=1000 n=1000 n=405 n=1008 n=400 n=400
务 24 25
务 务 务
!44
PART.�04
吗 /
14
20
39
40
32
52
86
87
23
30
34
39
40
49
84
93
n=181 n=179
务 �
务 务 历
�
!46
吗 /
30
34
35
34
26
54
91
91
13
19
27
25
23
38
84
97
21
27
44
45
54
59
85
86
18-34 35-54 55+n=191 n=142 n=26 (基数低)
18-34 务
务 务 历
�
!47
Taiwan Mexico US Kenya Australia UK South�Korea Nigeria South�Africa Japan Hong�Kong Germany Brazil India China UAE France Russia
23
333536
3939
5051535555
5657616163
64
75
n=1000 n=400 n=1003 n=405 n=400 n=2000 n=1000 n=400 n=400 n=1000 n=400 n=1000 n=417 n=406 n=1008 n=400 n=1000 n=400
务 36
务 务 务
�
!48
Brazil India South�Africa Australia US Mexico Taiwan Germany China Hong�Kong UAE France UK South�Korea Nigeria Kenya Japan Russia
1212131515
181818191920
2828282930
35
45
n=161 n=157 n=222 n=245 n=634 n=255 n=747 n=504 n=360 n=205 n=140 n=326 n=1149 n=561 n=219 n=245 n=531 n=91
务 务 19 务
务 务 务
�
!49
Mexico South�Korea Taiwan India Australia UK China Brazil US Nigeria Hong�Kong Germany South�Africa Kenya UAE Japan France Russia
32187
182014106
181215778865
4 3024302013172126
1317131917151415115
12
2211
2838342718
42364025283646
373357
2636
51352934
4251283532
494741324251
34
务
务 务 务
n=400 n=1000 n=1000 n=400 n=405 n=400 n=1000 n=400 n=400 n=1003 n=417 n=1008 n=2000 n=400 n=406 n=1000 n=1000 n=400
务
!50
India Taiwan Kenya China Brazil Mexico Nigeria South�Africa Hong�Kong UAE US Russia UK Australia Japan South�Korea France Germany
11121314
15151718
2020
26
3031333434
35
41
务
务 务 务
n=1000 n=1000 n=1000 n=1000 n=400 n=2000 n=400 n=1003 n=400 n=400 n=400 n=400 n=400 n=417 n=1008 n=405 n=1000 n=406
!51
Kenya Mexico Nigeria Brazil South�Africa India South�Korea China Australia US UK France UAE Japan Germany Taiwan Hong�Kong Russia
252931
394041454647
485050
596066
7174
80
务 50
务 务 务
n=400 n=400 n=1000 n=1000 n=1000 n=400 n=1000 n=2000 n=1003 n=400 n=1008 n=1000 n=406 n=400 n=417 n=400 n=400 n=405
�
?
!52
PART.�05
18-34
71%
29%
35-54
85%
15%
55+
83%
17%
对
n=356 n=480 n=172
务 去 71%
90%10%
岁
n=1008!54
0 15 30 45 60
37
43
55
历
n=205
务 �
对
0 15 30 45 60
42
46
56
历
n=803!55
赠
17
6
37
42
51
72
12
16
35
42
42
77
男性 ⼥女女性n=511 n=497
赠 51%
!56
200元以下 200-500元 500-1000元 1000-2000元 2000-3000元 3000元以上
6
15
20
2627
7
n=195
务 53% 200-1000
�
!57
去 务
18-34
32%
68%
35-54
50%50%
55+
64%
36%
岁
n=356 n=480 n=172
?
!58
�59
-�THANK�YOU�-2018�|�务