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WILD FLAVORS
Casos de xito
Seminario sobre Innovacin y Desarrollo de ProdctosAlimentarios
Presentado por: Alma Escamilla.
17-Marzo-2009.
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Agenda:
Market Trendsorld!ide Market"ons#mer and Market TrendsMe$ican Market
%&' (la)or Modi*icationTec+nolog, )er)ie!esol)er/altTrim/a)or"ra)e
Tasting
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!ar"et #rends
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S$!!AR% $SA &'R!A(% $) FRA(C' !'*ICO
+'AL#+
CO(C'R(
eart 'isease
tress"ancer
"ancer
eart 'isease,pertension
"ancer
eart 'iseaseArt+ritis
"ancer
E,e +ealt+&o! Energ,
eart 'isease
"ancer'ia3etes
3esit,
+'AL#+PRO,L'!
tress
Tiredness
Allergies
)er!eig+t
,pertension
tress
)er!eig+t
Tiredness
Art+ritis
tress
tress
Tiredness
Allergies
)er!eig+t
Tiredness
(re4.colds5*l#
6% Pro3lems
)er!eig+ttress
AC#IVI#%L'V'L
&o! &o! Moderate &o! Moderate
!O#IVA#OR 'ail, ealt+(#t#re ealt+
'ail, ealt+
(#t#re ealt+
Appearance
'ail, ealt+
(#t#re ealt+
eig+t &oss
'ail, ealt+
(#t#re ealt+
(eeling 6ood
'ail, ealt+
(#t#re ealt+
,RA(DI(FL$'(C'
etter Taste
etter 8#trition
Price
6ro!n !5opesticides
Price
etter Taste
etter Taste
Price
etter 8#trition
Price
6ro!n !5opesticides
8at#ral
etter 8#trition
8at#ral
8o Preser).
etter Taste
ealt+ (oc#s %nternational
!ain +ealt- Concerns in t-e World.ide !ar"et
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Select /oods/or -ealt-/lreasons
$SA &'R!A(% $) FRA(C' !'*ICO
Al.ays or$sally
012 342 562 742 062
Sometimes 832 792 742 792 872
Rarely or (ever 02 :52 :32 772 12
ealt+ (oc#s %nternational
!exico trac"s similarly to t-e $nited States on selectin; /oods /or
-ealt-/l reasons< 'ro=eans are less li"ely to base t-eir be-avior on-ealt- considerationsConsmer Vie.>&ood (trition B &ood +ealt-&ood (trition B &ood +ealt-
6ood n#trition can pre)ent or dela, man,+ealt+ pro3lems associated !it+ aging
A +ealt+, diet can +elp ,o# look ,o#nger
Eating certain *oods can +elp pre)ent
diseases s#c+ as cancer B +eart disease
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#rend> +ealt- and WellnessConsmers are still concerned .it- eatin; -ealt-ier
W-at do consmers .ant
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Mexican MarketMexican Market
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ealt+, (ood B e)erage MarketA View from 30,000 ft.
Healthy foods = functional natural ! or"anic lesser evil
foods
8at#ral B organic contin#ed to do !ell in 200= e)en in an economic
do!n t#rn
#esser evil foods ! bevera"esmake u$ lar"est $iece of the
healthy foods $ie
orld!ide cons#mers are #sing *ood to treat or manage a !ide range
o* speci*ic +ealt+ iss#es
C-ildrens ntritionremains ;ro.t- @ o==ortnity*or +ealt+, *oods
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ealt+ and ellness in Me$ico C-an;in; attitde- more
cons#mers are t#rning to t+eir
*ood B 3e)erage c+oices as ameans o* controlling t+eir
n#tritional intake.
(early 0 in :9 .ellnessconsmers se -ealt-ybevera;es to address -ealt-
concerns E+artman &ro= Tired5 lack o* energ,G
stressG o)er!eig+tG Art+ritis e,esG+ig+ c+olorestrolG!rinkles5"osmece#ticalsG +ig+
+,pertensionG gastrointestinal
%unctional
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nc ona oo s n s ryWorld.ide> G:81 ,illion ,siness
o#rce: 8#trition #siness o#rnal 'atamonitor
&ro.t- is ex=ected to slo. in t-e /orecast years? dis=layin; yearly ;ro.t- o/ 3
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WILD is a
W#'&(( ()#*+,)' -.)/,0&.
WILD Flavor !odi/ication#ec-nolo;y Overvie.
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6reat tasting prod#cts are paramo#nt *or an, compan,Cs
s#ccess
%&' o**ers a n#m3er o* Taste Modi*ication Tec+nologies to
make *ood and 3e)erage prod#cts taste great:
D esol)er/
D altTrim/
D a)or"ra)e
Flavor !odi/ication #ec-nolo;ies
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SavorCraveH
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a)or"ra)e is t+e ne!est addition to %&'Cs s#perior
line-#p o* *la)or modi*ication tec+nologies.
a)or"ra)e intensi*ies *la)ors and creates mo#t+!atering
c+aracteristics in sa)or, prod#cts.
T+ese taste sensations are t,picall, associated !it+ t+e #mami taste.
SavorCraveH
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SavorCraveH
ene*its
"ontains no gl#tamic acid Adds no c+aracterizing
*la)or5taste
Easil, 3lended !it+ ot+er dr,ingredients
Eas, to 3lend5disperse in*inis+ed prod#ct
(eat#res
H8at#ral (la)orI la3eling in mostco#ntries
ater sol#3le dr, po!der
T,pical #se rate 0.0>-0.1> in*inis+ed prod#ct
8o allergens 6M *ree )ersion a)aila3le
Jos+er
eat sta3le in retorting 3akingetc.
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W-ere can SavorCraveH be sed
o#ps
a#ces
Meats
(rozen Entrees
ide 'is+es
alad 'ressing
"anned (oods
alt, nacks
Meal Jits Kegeta3le
e)erages
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Resolver
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Man, *#nctional *oods and ingredients +a)e an #ndesira3letaste impact.
WILDs Resolver#ec-nolo;yinter*eres !it+ tastereceptors to pre)ent n#mero#s t,pes o* o**-*la)ors incl#ding:
6l,cerin 3#rn 'iminis+es acidit, perception Arti*icial s!eetener 3itterness5a*tertaste o, astringenc,53itterness Kitamin 3itterness
Tea or *la$seed astringenc, +ole grain 3itterness armed o)er meat *la)or
esol)er/&reat #aste .it- Fnctional In;redients
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esol)er/ (eat#res Resolver is a nat#ral prod#ct and in most co#ntries can be labeled as a
(atral Flavor
Clean or (etral taste J adds no additional *la)or ot t+e *inis+ed prod#ct
Can be easily blended !it+ ot+er ingredients
CstomiKed to balance overall /inis-ed =rodct
+eatStable /or =rocessin; incl#ding 3aking and retort
)os-er versions available
Available in bot- liMid and dry versions
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T%66E M'E&
,itter Rece=tor,itter Rece=tor
,itter )ey,itter #ri;;eris Absent
,itter )ey,itter #ri;;er
,itter In-ibitor,itter !aterial
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+ere can esol)er/ 3e #sedL
Diet =rodcts
'ner;y Drin"s #ea and #ea based =rodcts
(triional ,ars
Fnctional /oods and bevera;es .it-added vitamins? minerals? botanical
extracts and amino acids !eats E/or .armed over /lavor
=revention
Co//ee =rodcts Soy =rodcts
+i;- acidity =rodcts sc- ascranberry Nice
&rainbased =rodcts
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Salt#rimH
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432 o/ total dietary sodim inta"e comes /rom=rocessed /oods