Post on 22-Jul-2016
description
Hansk Protection
Making Sense
Hansk ProtectionThe ‘H’ within the Hansk logo is very strong in terms of visual athstetics, it also stands for that which is protected. The four coloured elements are a signifier for Hansk’s product range; Aura protection, Halo protection, Active armour and Active protection. These elements create a full circle around the Hansk ident and provide visual protection in the very same way that the product range provides physically.
The typography used for the logo is Helvetica Neue, ‘Hansk’ is regular weight while ‘protection’ is thin weight.
[Eastern Version]
HanskProtection
AuraProtection
HaloProtection
Sub Brands
ActiveArmour
ActiveProtection
AuraProtection
HaloProtection
ActiveArmour
ActiveProtection
Usage of the logo within the brand, the ‘H’ within the logo and the second word changes to 100% white when placed on a dark background.
HanskProtection
HanskProtection
HanskProtection
HanskProtection
When used within a small and monochrome context. On small labels/tags the Hansk logo can be used without the surrounding rings
Logo usage
route two
Swing tag
In situe on van
In situe on bottle
Visuals created for a store front, the outer elements of the logo are used to create brand coherance across the store, from the products to the door handles. The colour schemes remain thematic and in keeping with the brand.
Hansk ProtectionThe ‘H’ within the Hansk logo is very strong in terms of visual athstetics, it also stands for that which is protected. The four coloured elements are a signifier for Hansk’s product range; Aura protection, Halo protection, Active armour and active protection. These elements create a full circle around the Hansk ident and provide visual protection in the very same way that the product range provides physically.
The typography used for the logo is Helvetica Neue, ‘Hansk’ is regular weight while ‘protection’ is thin weight.
[Western Version]
HanskProtection
AuraProtection
HaloProtection
Sub Brands
ActiveArmour
ActiveProtection
Usage of the logo within the brand, the ‘H’ within the logo and the second word changes to 100% white when placed on a dark background.
HaloProtection
AuraProtection
ActiveArmour
ActiveProtection
When used within a small and monochrome context. On small labels/tags the Hansk logo can be used without the surrounding rings
HanskProtection
HanskProtection
HanskProtection
HanskProtection
Logo Usage
route two
This product features Active Armour Technology .
This application is designed to last twenty washes .
ActiveArmour
Product swing tags
Hansk, Unit A1, 7th Floor, Yeung Yiu Chung ( No. 6 ) Industrial Buildin g19 Cheung Shun Street, Kowloon, Hong Kong SAR
Active Armour is an advanced rain and stain shield technology that offers excellent protection in even the most extreme circumstances. It ensures optimum effectiveness against the heaviest rains and weather conditions.
For more information please visit: www.TDS.com/ActiveArmourPhone: +852 2310 8432Email: info@TDS.com
ActiveArmour
Brand across stationary
Logo in situe on van
Branding within context
Web page context
www.inspiradigital.co.uk +44 (0)1271 344 265
thank you