Post on 23-Jan-2018
©DigitalAnaly,csCouncilArgen,na,2016|AMDIA
Medir para Crecer Big Players contando su enfoque de negocio basado en Métricas
KPIs para categorías
• GMV($),unitssold,AOS,ASP,COGS,discounts,abandoncart• Newvsexis@ngLis@ngs• Byseller;bysegment• Reputa@on• NewvsRepeat-Loyalty&churn;personas• Traffic,conversion,buyerjourneys• Acquisi@onchannels• Paymentmethods• Shippingmethod;Delivery@me;Response@me;