beep remote

2 s.u.b hand

On point

CooLook

Hangover TAXI

Phase 1Y.E.S

Spain StartUpproposals

Phase 1Y.E.S

Spain StartUpproposals

¡Our final proposal!

Marketing & Comunicación Plan

2.826.549 boys and girls

live in the borders ofPoverty

or Social exclusion.

In SPAIN

General environment

Specific environment 26% of the citizens in the “Comunitat Valenciana” live under the poverty rate.

GOALS: What do we want to achieve?

Help the children.

Aware the actual society.

Involved youngsters. Educate values in youngsters.

Target client:Children with living difficulties that live in a framework of riskand/or social exclusion.

Market Research / Questionnaires / Conclusions.

adultschildren

animalsenvironment another

You would be willing to give solidarity help to...

sometimes

noyes

Do you think that solidary associations are honest?

yes

noI have doubts

Do you trust young people to develop a solidary project?...

yes

Would you participate in solidarity projects?

Message / Slogan

“IF WE WANT OUR GREATEST TREASURE TO GROW LET’S

HELP THE CHILDREN”

Strategies, canals and actions of communication:Social networks, press, radio, fliers, posters, small talks...

Strategy of contents for Facebook and other social networksWhat do we want to achieve? (Goals)Who are we headed to? (Audience)What are we going to publish? (Content)When are we going to publish our contents? (Frequency)How are we going to publish our contents? (Planification)

Calendar of start up actions:

Weaknesses: Untrust of the people to the accomplishment of our goals.

Threats: The competence of other ONG’s : Cáritas, Cruz Roja, Acomar, Unicef, etc.

Strengths: That young people lead the project. That young people get involved at a young age, and that we empathize in an easier way with children.

Opportunities: Contribute to increase the level of conscience and wellness of our environment.