Post on 16-Jan-2017
Mothers and Business People: Time-saving Simultaneous use with other
tasks (take care of children) Ability to buy large amounts
at a discounted price
Millennials: Personalized service Meaningful search
Value Propositions
Value Attributes
Online Registration
Price
Delivery time
Ease of use
Friendly interface
Convinience
AvailabilityBrand Value
Credibility
Capability
Value curve
Online R
egistr
ation
Price (
Freem
ium)
Delivery
Spee
d
Ease o
f Use
Frien
dly Inter
face
Convenien
ce
Availab
ility
Brand Valu
e
Credibilit
y
Capab
ility
0
1
2
3
4
5
6
7
8
9
10
Value CurveGift a Gift Amazon
Attributes
Hypothesis (in)validation
H4.1* – We believe that 45% of people will be willing to use Gift a Gift instead of other platforms, since we provide a time saving tool, for a personalized and meaningful search when our survey reaches 100 responses.Test: when our surveyValidation: 45% of answers reaches 100 responses
Hypothesis (in)validation
H2.1 – We believe our clients will be willing to pay online with a credit card or a debit card when we prove our partners have a secure payment method by having a survey to their customers that reaches 90% positive answers.Test: Survey 100 clients of our potential partnersValidation: 90% of positive responses
Hypothesis (in)validation
H7.1 – We believe that our website will generate more sales than our app when our survey reaches 65% of positive responses from our potential clients.Test: Survey to 200 potential clientsValidation: 65% of positive responses
Hypothesis (in)validation
H2.2 – We believe that, by offering gifts to orphanages and other social organizations, we will boost at least 25% of our sales/revenues/brand awareness when our survey reaches 60% of positive responses.Test: surveyValidation: reaches 60% of positive responses
Validation Board