Post on 23-Jan-2018
AGENDA
! 10:00 - Bienvenida y apertura de la sesión
! 10:10 - Conozca cómo conectar con sus clientes de una forma totalmente innovadora con la plataforma Salesforce. Alberto Soria (Account Executive de Salesforce).
! 10:40 - Retos actuales en el sector sanitario y como la transformación digital de los procesos, ayuda a abordarlos. Víctor Alias (Account Manager Omega CRM)
! 11:00 - Coffee Break
! 11:30 - Omega CRM Consulting: Cómo clientes de Omega CRM transforman sus procesos de negocio de una forma innovadora, efectiva y con éxito. Javier Arquelladas (Director Omega CRM)
! 12:30 - Q & A. Coloquio y networking
! 13:00 – Aperitivo con vino
Welcome to the Customer Success Platform for Pharmaceuticals Patient relationships, not records
Alberto Soria López Senior Account Executive Health & Life Science
@AlSoriaL*asoria@salesforce.com*
Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Together, We’re Building a Path Forward
24K Employees
$ 2.04B FY17Q2 revenue
2011 • 2012 • 2013 2014 • 2015 • 2016
The world’s most innovative companies
“Innovator of the Decade”
2009 • 2010 • 2011 2012 • 2013 • 2014 2014 • 2015 • 2016
September 2016
$ 389B In GDP Impact by 2020
Customer Success Platform in Action for Life Sciences
Source: Salesforce Customer Relationship Survey conducted 2014-2016 among 900+ customers in the healthcare & life sciences industry, randomly selected. Response sizes per question vary.
Average Percentage Improvements Reported by Salesforce HLS Customers
increase in revenue
+ 21% + 34% increase in agent productivity
increase in marketing ROI
+ 25%
increase in customer satisfaction
+ 37%
+ 41% faster deployment
+ 36% faster decision making
Customer Success Across Healthcare and Life Sciences
Providers
Medical Devices and Diagnostics
Payers
Pharmaceuticals
Health References Iberia
Pharmaceuticals
Patient
Caregiver
Insurer
Med Device
Nurse
Primary Care Physician
Pharmacist
Care Today Is Disconnected
Pharmaceuticals
Caregiver
Insurer
Med Device
Nurse
Pharmacist
We Need to Unify Care Around the Patient
Primary Care Physician
This Requires 1-to-1 Intelligent Engagement
Real-time Biometrics
Clinical Data
Relationship Data
Genomic Data
Demographic Data
Lifestyle Data Predictive care tailored
for the patient
Legacy Systems Aren’t Designed for Engagement
Partners Physician & Patients
Sales
Medical Affairs R&D
Marketing
How do we make intelligent engagement a reality?
Sales Service Marketing Analytics Community Apps Commerce IoT Quip
force.com Heroku
AppExchange
Data Management Platform
CRM Data IoT &
Social Data
Platform
Applications
The Customer Success Platform for Life Sciences
Five elements of trust Worlds Most Trusted Enterprise Cloud
38% YoY Transaction Growth
99.98% FY16 Availability
9 Global Data Centers
323B Q2 Transactions
4.3B Transactions/Day
Trusted Security
Always on Availability
Performance at Scale
Global Data Centers
Enterprise Compliance
Enterprise cloud computing The Cloud is the Fastest Path to Success
No Hardware
No Software
Faster ROI
Flexible
Automatic Upgrades
Continuous Improvement
Any Device
API First
Data Portability
Secure
Transparent
Performance at Scale
Subscription Model
Real-time Customizations
AppExchange
Fast Innovative Open Easy Trusted
Trust: Security At Every Level
* Applicable to the Sales Cloud, Service Cloud, Communities, Chatter, database.com, site.com and Force.com. For audits, certification and security information or other services, please see the Trust & Compliance section of help.salesforce.com.
Unmatched Infrastructure-level Security
Unmatched Application-level Security
Firewall SSL Accelerators
Web/App Servers
Load Balancers
Database Servers
Trusted Networks
Authentication Options
Field Level Security
Object Level Security (CRUD)
Audit Trail Object History
Tracking
The Platform Scales with Your Business
Operations Commercial Support Provider Patient
Business analytics
HR automation
Clinical trials
Sales automation
Marketing journeys
Events/KOL management
Call centers
Field service
Field inventory
Education
Onboarding
Care plans
Physician portals
Care team coordination
Adverse effects reporting
Worlds #1 Sales App Just Got Smarter
Sell smarter with Einstein Predictive Lead Scoring, Opportunity Insights
Sell the way you want with Lightning Experience, Builder, and Ecosystem
Sell from anywhere with mobile Salesforce1 and Inbox
Sell faster from lead to cash Salesforce CPQ
+29%
+29% revenue increase
“Our reps save time and more accurately target doctors with Salesforce.” Alexei Marcilio, Manager of CRM
Bayer Canada Cuts Costs and Maximizes Selling Time with Salesforce Mobilized 220 person sales department with Salesforce1
Collaboration between Sales, Marketing and Research
Customized reports allow reps to quickly target customers
11 Selling Hours Per Month Gained
Industry: Healthcare Segment: EBU
Worlds #1 Customer Service App Just Got Smarter
Personalized service with conversations LiveMessage, Lightning Console, Lightning Snap-Ins
Deliver smarter service with intelligence Einstein for Service, Wave and Communities
Connect service for all mobile employees Field Service Lightning, IoT Cloud
+29% customer satisfaction
“We’re always a step ahead. Our internal customers, patients, and physicians know they can trust us.”
Genentech Delivers Global Services for Care Providers Portal provides services for health care providers
Patient enrollment & tracking
Medical information support & contact centers
Corporate giving & grants, with SAP integration for payments
Raj Harapanahalli, North America Application Services
Worlds #1 Marketing App Just Got Smarter
Smarter marketing with Einstein Predictive Scoring, Audiences & Customer Journeys
Integrated digital marketing platform Email, mobile, social, ads, apps, IoT, and web
Mobile apps for marketers Monitor and manage customer journeys on the go
marketing ROI
+23%
Social community around COPD
5,956 Likes and 376 conversations around Drive4COPD Campaign
Virtual Twitter race with celebrities to drive traffic to the online screener. More than 2.5 Million people did the screening.
Songwriting competition with 150+ entries to increase awareness
Boehringer Ingelheim Builds Disease Awareness and Community
Worlds #1 Community Platform Just Got Smarter
Connect to business process Platform for embedded files, records & data
Connect faster Lightning Community Builder & Templates
Connect smarter Personalized content & recommendations
Connect Everywhere Rich, branded mobile experiences
Customer satisfaction
+20%
Investigator Portal streamlines clinical trial document management Global Compliance tools automate corporate and partner operations End to end direct sampling and customer support process Listen and analyze social media data for SkinMedica products using Radian6
Allergan innovates with Force-first approach
Predictive Analytic Apps for Everyone
Insights where you work Wave Apps for Sales, Service, Marketing & IT
Automated discovery of actionable patterns Smart Data Discovery from BeyondCore
Take action from anywhere on any device Alerts & notifications, Wave for Android & iOS
Zero to insight in minutes Wave Platform, Data Prep, App Designer & Connectors
faster decision making
+37%
“Now our medical faculty can assist in real
time on case management and our lab scientists have a seat at the table in this changing healthcare landscape.”
Improves medical outcomes and care quality Reduces unnecessary therapeutic and procedure costs Assists physicians to order the right tests, for the right people, at the right time Enables patients and clinicians at the point of decision
TriCore Uses Wave to Create Integrated Medical Platform
-Dr. Michael J. Crossey, Executive Medical Director, TriCore Reference Labs
Industry: Healthcare & Life Sciences Segment: MM
Worlds #1 Enterprise Cloud Commerce Platform Just Got Smarter
Comprehensive digital commerce Across web, mobile, social and store
Mobile-first point-of-sale & store operations Empowering and increasing store personnel effectiveness
Predictive commerce with Einstein Automate 1-to-1 shopping experiences
Extensive partner ecosystem >200 Certified Partner Integrations
#1 Platform for the Customer Trailblazer
Create smarter apps with Einstein PredictionIO & Apache Kafka on Heroku & IoT Cloud
Build apps fast with clicks or code Admins, Developers, and ISVs trailblazing together
Connect everyone with mobile apps Mobile apps for customers, partners & employees
faster app dev
+50%
“It’s about your product and about your science. But at the end of the day, if we don’t meet the needs of the customer, then all of the other stuff is irrelevant.” Mike Meadows, Chief Technology Officer
Eli Lilly Puts the Patient First with Salesforce Unified platform: Lilly develops apps quickly and efficiently, controlling costs and reducing maintenance fees while meeting the needs of the customer and patient
Complete views of the business: Lilly now has access to data across the company, enabling more predictive insights to best serve the customer
Application speed and agility: Lilly has accelerated development from ideal to app to 7 weeks with a � reduction in cost
Industry: Life Sciences Segment: EBU
Salesforce Health Cloud
+29%
Complete Patient & Member View Understand the care journey from contact to treatment, wellness, and beyond
Intelligent Care Collaboration Drive relationships at scale with segmentation and customized care plans
Personalized End-to-End Experience Engage patients, members and caregivers on any channel and device
Patient Relationships, not Records
https://youtu.be/5f_PSp1lLIw
A Single Platform for Connecting with Customers Connect to your customers in a whole new way
Tami Lau CRM Developer
Pharma Product Life Cycle
R&D CLINICAL REGULATORY COMMERCIAL
PHARMACEUTICAL COMPANY
OPERATIONS
ENTERPRISE MANAGEMENT
PAYERS/
FORMULARIES
DISTRIBUTOR / PHARMACY
HEALTH CARE PROVIDER / PHARMACY
PATIENT
Pharma Account Managers work to ensure drugs are covered under plan
Medical Science Liaisons reach out to KOLs to influence. Sales reps sell direct to HCP.
Pharma increasingly engaging with patients through direct marketing and services.
Supply chain and distribution typically outsourced.
Drugs developed
Drugs tested in human trials
Lengthy review process with FDA (or counterpart)
Drugs cleared for sale
Thank Y u
AGENDA
! 10:00 - Bienvenida y apertura de la sesión
! 10:10 - Conozca cómo conectar con sus clientes de una forma totalmente innovadora con la plataforma Salesforce. Alberto Soria (Account Executive de Salesforce).
! 10:40 - Retos actuales en el sector sanitario y como la transformación digital de los procesos, ayuda a abordarlos. Víctor Alias (Account Manager Omega CRM)
! 11:00 - Coffee Break
! 11:30 - Omega CRM Consulting: Cómo clientes de Omega CRM transforman sus procesos de negocio de una forma innovadora, efectiva y con éxito. Javier Arquelladas (Director Omega CRM)
! 12:30 - Q & A. Coloquio y networking
! 13:00 – Aperitivo con vino