What is it?

Increase Website Traffic

Increase SMAA’s visibility and reach

Why does SMAA need it?

Help

They provide Targeted Traffic

Increase Enrollment

Crawling & Indexing

Interconnected Documents via Links

Store Data

Relevancy & Importance of Results

This is what SEO means to influence

Relevance

Popularity = Importance

Search Process1. Need information2. Think about how to ask for it - Phrasing3. Enter query into Search Engine4. Browse Results5. Click on a Result6. View Page for the information7. If Unsatisfied, revisit results page and click on

another link.8. If still unsatisfied, change the query

Search Process1. Need information2. Think about how to ask for it - Phrasing3. Enter query into Search Engine4. Browse Results5. Click on a Result6. View Page for the information7. User is Satisfied

Bar Graph: http://gs.statcounter.com/#search_engine-ww-monthly-201310-201409-bar

Position of Google Search Results Page Page Rank

32.5%

17.6%

11.4%

8.1%

32.5%

17.6%

11.4%

8.1%

Improve Website

Evaluate & Incorporate Links

Incorporate Social Media

Improve Website Key Words/Phrases in HTML On Page Optimization

▪ Title

▪ Near Top of Page

▪ 2-3 times in body

▪ 1 in alt attributes of image description

▪ URL

▪ Meta Tag Description

Image: use text descriptions Videos: use transcripts Tools: Google Cache, SEO-Browser.com, MozBar

Which Keywords to use? Relevant Quantity Visitors vs. Quality VisitorsHow to Find the Best Keywords? Tools Google Insights for Search

Google Trends Keyword Demand Prediction

Wordtracker’s Free Basic Keyword Demand Other Resources Wikipedia

Google Autocomplete

MetaGlossary.com

Analyze Website Google Analytics Page Views Number of Visitors Unique Visitors Bounce Rate Length of Time on Page Direct Navigation

Content Appealing Useful Address Searcher’s Needs

Referral Traffic Search Traffic Google Site Query Google Trends Google Trends for Websites Google Insights for Search

Improve Website Evaluate & Incorporate Links

Incorporate Social Media

Improve Website Evaluate & Incorporate Links Open Site Explorer (SMAA & Competition) Link Building Strategies

Get students to link to SMAA

Blog

Create great content

Be Newsworthy

Improve Website Evaluate & Incorporate Links

Incorporate Social Media

Social Sharing for Facebook Likes, Shares, Views Improves Link Profile

Optimize for multiple devices Incorporate Google +

For more information:

Jeanne WinfreeIndependent Marketing ConsultantJeanneW231@gmail.com