SEO Presentation
22
-
Upload
jeanne-winfree -
Category
Documents
-
view
75 -
download
0
Transcript of SEO Presentation
What is it?
Increase Website Traffic
Increase SMAA’s visibility and reach
Why does SMAA need it?
Help
They provide Targeted Traffic
Increase Enrollment
Crawling & Indexing
Interconnected Documents via Links
Store Data
Relevancy & Importance of Results
This is what SEO means to influence
Relevance
Popularity = Importance
Search Process1. Need information2. Think about how to ask for it - Phrasing3. Enter query into Search Engine4. Browse Results5. Click on a Result6. View Page for the information7. If Unsatisfied, revisit results page and click on
another link.8. If still unsatisfied, change the query
Search Process1. Need information2. Think about how to ask for it - Phrasing3. Enter query into Search Engine4. Browse Results5. Click on a Result6. View Page for the information7. User is Satisfied
Bar Graph: http://gs.statcounter.com/#search_engine-ww-monthly-201310-201409-bar
Position of Google Search Results Page Page Rank
32.5%
17.6%
11.4%
8.1%
32.5%
17.6%
11.4%
8.1%
Improve Website
Evaluate & Incorporate Links
Incorporate Social Media
Improve Website Key Words/Phrases in HTML On Page Optimization
▪ Title
▪ Near Top of Page
▪ 2-3 times in body
▪ 1 in alt attributes of image description
▪ URL
▪ Meta Tag Description
Image: use text descriptions Videos: use transcripts Tools: Google Cache, SEO-Browser.com, MozBar
Which Keywords to use? Relevant Quantity Visitors vs. Quality VisitorsHow to Find the Best Keywords? Tools Google Insights for Search
Google Trends Keyword Demand Prediction
Wordtracker’s Free Basic Keyword Demand Other Resources Wikipedia
Google Autocomplete
MetaGlossary.com
Analyze Website Google Analytics Page Views Number of Visitors Unique Visitors Bounce Rate Length of Time on Page Direct Navigation
Content Appealing Useful Address Searcher’s Needs
Referral Traffic Search Traffic Google Site Query Google Trends Google Trends for Websites Google Insights for Search
Improve Website Evaluate & Incorporate Links
Incorporate Social Media
Improve Website Evaluate & Incorporate Links Open Site Explorer (SMAA & Competition) Link Building Strategies
Get students to link to SMAA
Blog
Create great content
Be Newsworthy
Improve Website Evaluate & Incorporate Links
Incorporate Social Media
Social Sharing for Facebook Likes, Shares, Views Improves Link Profile
Optimize for multiple devices Incorporate Google +
