Adv420 presentation slides
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TOPSHOP ADV 420 Xinyi Xu
Transcript of Adv420 presentation slides
TOPSHOP
ADV 420Xinyi Xu
What is Topshop?
Target Audience
Young Women (20-30)
Media Goals
• Market Share 5%• Reach 75%• Brand Awareness 10%
“ Topshop brightens”
Google AdWords
Budget
$50,000• 80% - Internet Marketing• 20% - Mobile Strategy
