Ford presentation eric
-
Upload
13marketing -
Category
Automotive
-
view
121 -
download
0
Transcript of Ford presentation eric
EASY Step-by-step process
EASY to implement and manage and PRE-APPROVED
RECOMMENDED by Ford Headquarters.
“We have seen so much traffic from our partnership with The Weather Channel. It has
been very advantageous to reach our Ford truck buyers. I really like the product.”
Karl Ott, General Manager, Keith White FordSouthern Mississippi
Co-op?Broadcast, print, outdoor advertising, direct mail, SEO, SEM, car listings and research sites
Ford requires 50% of available co-op to be spent on digital advertising/search.
60 days to email or mail copy of ad creative & copy of your invoice
(Process detailed on Ford Dealer Toolbox)
No Screenshots Needed
Email: [email protected]
Reimbursement
Severe: Flood, Winter, Thunder, Hail, Tornado, Forest Fires, etc.
Pleasant: Sunny or Clear
Winter: Ice or Snow
Stormy: Thunder or Rain
Conditions
Heavy SnowHeavy RainHigh Pollen CountVery ColdVery HotVery WindyVery Humid
Relative Market Conditions
Manhattan/Junction City100,000 Ad Impressions
Targeted By Zip Code
$1,200/mo for 12 Months
Desktop, Smartphone, Tablet Coverage
Manhattan/Junction City/Salina150,000 Ad Impressions
Targeted By Zip Code
$1,800/mo for 12 Months
Desktop, Smartphone, Tablet Coverage
Ad NetworksIn the mobile advertising space only five to 10 percent of all mobile ad inventory has
true GPS-generated latitude- longitude data.
Many ad impressions in fact are powered with less precise geographic information: zip codes, metro area, carrier IPs, etc. Also, even ad inventory with latitude-longitude information isn’t always what it seems. That’s because some ad platforms will take the rougher location data like a zip code and translate it into a latitude-longitude format.