PACK! Soportes 1

PACK!

SOPORTES PRIMERA PARTE resumen teorico-gráfico de los materiales y formatos más utilizados en la industria

© Guillermo Grasso

2008|2010

CARTÓN

PROPIEDADES ECONÓMICOS/DIVERSIDAD CALIDADES/MALEABLES/RECORTABLES/IMPRIMIBLES/PLEGABLES/

TROQUELABLES

TIPOS DE CARTÓN POR SU ESTRUCTURA Y ASPECTO

*CARTÓN DURO Y BLANQUEADO: COSMÉTICOS, FARMACEUTICOS, ALIMENTOS CONGELADOS.

*CARTULINA PLEGABLE: ALIMENTACIÓN

*CARTÓN LISO (EN OCACIONES FORRADO): CAJAS DE ZAPATOS O REGALOS

*CARTONES ONDULADOS RESISTENTES: ENBALAJES/TRANSPORTE

POR SU ACABADO

TERMOSELLABLES: CAPA DE POLIETILENO/CERA.

LAMINADOS CON ALUMINIO (TETRABRICKS)

Raw Edges Milk cartons-‐– UK http://www.raw-‐edges.com/

Domo – 7-‐11 promotion –JP “Domo, the Japanese stop-‐action character and meme celebrity, is appearing this fall in an elaborate 7-‐Eleven storewide promotion, and his toothy brown face is plastered on everything imaginable. Tons of signage of all over, collectible Slurpee cups (and Domo’s own custom flavor, Fuji Frost), character straws, coffee cups, and some truly inventive and funny packaging design for the hot dog containers. There’s even Domo schwag like hats, t-‐shirts, and books. Evan Brody, the marketing manager for Slurpee, told Brandweek that 7-‐Eleven’s consumers “love crazy Japanese shit.” http://lovelypackage.com/domo-‐x-‐7-‐11/#more-‐8299

Mongkol Praneeit – GE Halogen Lights -‐USA This is a redesigned for General Electric high-‐end light bulbs. The package is designed with recycled material to promote sustainability. Information is cleanly organized into a label system to reduce printing over the whole package.his is a redesigned http://www.behance.net/Gallery/LIGHT-‐BULB-‐PACKAGE-‐REDESIGN/378899

Cory Ingwersen – hockey tape – CA http://www.coryingwersen.ca/tape.html

*Two patterns are used in this design; both correspond to the product. The first pattern is wood, the common material used in vintage hockey sticks. The other pattern is a scanned image of the hockey tape. The label (hockey tape texture) is wrapped around the secondary pattern (wood grain) to relate to how the product is used and would be applied by being wrapped around the end of a hockey stick.**

David Grass – not a box –ND http://www.davidgraas.com/products/details/not-‐a-‐box

This lamp comes as a box with all parts inside (bulb, plug, cable etc. + manual). You cut top and bottom yourself and then install. The cut out of the lamp shape functions as a graphical image of the lamp that could be inside the box, but is not

VIDRIO&PLÁSTICOS* *NOS REFERIMOS A ÉSTOS MATERIALES APLICADOS EN BOTELLAS

VIDRIO

REUTILIZABLES/SOPORTA ALTAS TEMPERATURAS DE ENVASADO /RECICLABLES/NO CONTAMINANTES | COSTOSO/FRÁGIL

PLÁSTICOS

POLIETILENO DE BAJA DENSIDAD(RÍGIDOYOPACO)/

POLIPROPILENO(PP)/

CLORURODEPOLIVINILO (PVC)

POLIESTER(PET) TRANSPARENTE Y CLARO

BARATOS/RESISTENTES/SEGUROS/MORFOLOGICAMENTE MALEABLES

Racquel Youtzy | Tape Water | CA

Patti Núñez – Fuentsanta aigua mineral – ES http://www.patinunez.com/

Buy it – Antipodes – NZ http://www.antipodes.co.nz/gallery.html?mode=display&section_id

=&parent_id=0&content_id=4985&id=4985

James Jarveis – Malibu Magazine Series -‐ http://lovelypackage.com/category/beverage/page/4/

Taku Satoh Design – Calpis – JP http://www.tsdo.jp/

Roberta Zanette-‐Dolços-‐BR http://www.flickr.com/photos/betiiita/sets/72157622978899368/

Axis41 | Zrii | USA

Axis41 | Nopalea | USA

Propeller | Houdini | SW http://www.propeller.se/houdini-‐sportswear-‐packaging/

Lavernia & Cienfuegos – Comotú -‐ | ES “The collection of mass-‐market fragrances COMOTÚ, designed for Mercadona, was aimed to be a simple product, in harmony with its price, but with a surprising presentation. In order to achieve a good brand image and minimize the costs of production, only one bottle design was used for the eight different fragrances, four in black for men and four in white for women. The distinct fragrances can be differentiated thanks to the different colours of their tops. http://www.lavernia.com/web_esp.html

TUBOS EL CONOCIMIENTO PREVIO DE LA TECNOLOGÍA APLICADA AL TUBO INFLUIRÁ SOBRE EL DISEÑO A A EMPLEAR

POCA VARIANTE (VOLUMÉTRICA) DE DISEÑO: TAPÓN Y/O COLOR

TIPOS METAL

IMPRESIÓN POR “OFFSER TIPOGRÁFICO SECO” NO REPRODUCE BIEN LOS MEDIOTONOS.

PLÁSTICOS

A. LAMINADOS EN PLANO: IMPRIMIBLES ANTES DE ENTUBADO. CUATRICOMIAS Y ACABADOS ESPECIALES (ESTAMPADOS EN FRIO)

B. COEXTRUSIONADOS: SE LES DA FORMA A LA VEZ QUE SE IMPRIMEN. MISMOS PROBLEMAS QUE LOS METÁLICOS.

Alvaro Group -‐ Kyoku for men . | UK Clean, minimal design paired with black and white blends to create a beautiful package for Kyoku for Men. http://www.alvarogroup.co.uk/

Life . | USA Playful and fun packaging for Life NK health and beauty products. Does anyone know who is responsible for this lovely work? http://www.?

BIBLIOGRAFIA CONSULTADA Y RECOMENDADA

Paper. Opciones de manipulación y acabado para diseño gráfico. de Mark Hampshire + Keith Stephenson. Editorial GG. comentaris desplegaments, la gràfica i cartonatge. Packaging. Cómo diseñar envases para un público exigente. colecció DemoGraphics, de Mark Hampshire + Keith Stephenson. Editorial GG. Comentaris: analisi en profunditat de productes segons target. Packaging y plegado. Ejemplos de ingenieria del papel, listos para usar. de Luke Herriott. editorial GG. Comentaris: desplegaments i patronatges, solucions originals amb cd inclós. Paper engineering. 3D design tecniques for 2D material (anglès). de Natalie Avella. editorial Rotovision. Comentaris: orientat al producte editorial i les tècniques tridimensionals Claves del diseño Packaging. de Capsule. Editorial GG. Comentaris: teoria del tipus Qué es el Packaging? de Giles Calver CD diseño de portadas y pack para CD de Charlotte Rivers. Editorial GG. Comentaris: dissenys interesants i gràfica de gran nivell. Diseño de packaging. de Conway Lloyd Morgan. Editorial Index Book

El mundo del envase. de María Vidales. Editorial GG México

¿Qué es el packaging? de John Berguer. Editorial GG

BIBLIOGRAFIA WEB

http://www.colmkeller.com/

|http://www.oogaboogastore.com/shop/misc/detail/YiPeng-Shigenobu.html

http://www.propeller.se/houdini-sportswear-packaging/

http://chappsmalina.com/

http://www.lavernia.com/web_esp.html

http://www.alvarogroup.co.uk/

http://www.alexalixfeld.com/index.php?id=78

http://www.seriesnemo.es/

http://lovelypackage.com/shigenobu-twilight/#more-10508

http://www.madsjakobpoulsen.dk/?work=widex

http://www.lg2boutique.com/site_en/index.html

http://www.lg2boutique.com/site_en/index.html

http://www.colmkeller.com/

http://fuseproject.com/

http://www.sampottsinc.com/pages/bssc.html

http://www.coarselife.com/coarselog/

http://www.javierlopezpereyra.com.ar/

http://www.hamishsmyth.com/index.php?/recent/wyborowa-vodka/

http://www.derekjhunt.com/index.php?/project/x-tobacco/

http://www.coryingwersen.ca/tape.html

http://www.davidgraas.com/products/details/not-a-box

http://www.behance.net/Gallery/LIGHT-BULB-PACKAGE-REDESIGN/378899

http://www.antipodes.co.nz/gallery.html?mode=display&section_id=&parent_id=0&content_id=4985&id=4985

http://www.aruliden.com/qtonic.html

http://www.tsdo.jp/

http://www.commune-inc.jp/works/package/

http://www.patinunez.com/

http://www.behance.net/Gallery/Food-Lovers/325442

http://www.axis41.com/portfolio/discipline/packaging

http://megancummins.com/works/packaging/Kaffe_1668

http://www.maydaylivingbrands.com/

http://www.stdesign.no/#/portfolio/packaging/

http://www.raw-edges.com/

http://www.jessekirsch.com/

http://www.ashleylinnenbank.com/book.html

http://www.aestheticapparatus.com/portfolio.php?subsection=packaging&page=0

À La Carte Designhttp://www.alacarte.net.br/

http://cargocollective.com/dmoruz#273103/Tea-Time

http://www.iconologic.com/

http://www.tdaadvertising.com/

http://www.jon-dodd.com/print/pitterpatter-packaging/

http://www.creativepilot.com/

http://www.zakklauck.com/index.php?/projects/cardboard-packaging/

http://www.colindunn.com/vitamin-packaging

http://www.coroflot.com/public/individual_work.asp?individual_id=177457&

ESTA PUBLICACIÓN TOMA COMO REFERENCIA LA CLASIFICACIÓN Y CATEGORIZACIÓN DE SOPORTES Y MATERIALES DEL LIBRO ¿QUÉ ES EL

PACKAGING? DE GILES CALVER, EDITORIAL GG.

PACK! Soportes 1

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