July 18 to 22

Palacio del Marqués Del Albaicín.

Noja. Cantabria

The Noja Municipal Council

Sponsors

I I S U M M E R B U S I N E S S S C H O O LI N E N G L I S H

Paul BrownGuy Claxton Jesús José de la Gándara MartinBenedicto CrespoSusan BlackmoreRoberto de Inocencio Jesus Alcoba

MANAGEMENT AND THE BRAINP R O G R A M M E D I R E C T O R C a r l o s H e r r e r o s d e l a s C u e v a s

Carles EsceraRichard VaughanPablo Herreros UbaldeMartin FarncombeCarlos HerrerosManuel Seijo

I I S U M M E R B U S I N E S S S C H O O LI N E N G L I S H

Lecturers:

P R O G R A M M E D E P U T Y D I R E C T O R M a n u e l S e i j o D í a z

A S S I S T A N T D I R E C T O R P a b l o H e r r e r o s U b a l d e

I I S U M M E R B U S I N E S S S C H O O LI N E N G L I S H

SUMMER BUSINESS SCHOOL dedica la semana a analizar la situación actual del“Management”, sus indudables éxitos pasados y sus carencias actuales. Y conversaracerca de si el cerebro y la Neurociencia nos aportan ideas, sugerencias e inclusosoluciones para un Management más adaptado a las necesidades empresariales yhumanas de este siglo.

“It turns out that most of what we thought we knew aboutmanagement is probable wrong. New research shows that ouremotions lead to better business decisions that our logic. Thequantifiable objectives that are a critical part of our strategic planscause us to focus on the short term at the expense of the long term.Many of the management practices we have taken for granted are notonly ineffective , they actually produce the opposite of what weintend.

The latest development in brain science are teaching us a better wayto manage but they also challenge our common sense. Usingfunctional magnetic resonance imaging or the FMRI as it is known inthe field, scientist are now able to watch the brain at work and whatthey are learning is mind boggling. Not only have they located theareas of the brain that are responsible for our emotions , our reasonand even our moral character; the have also discovered what makesus empathetic, able to learn, and take pleasure in our work”

With the collaboration of:

Agenda July 2011M o n d a y , J u l y 1 8

09:30-10:00 Welcome

The Honourable Mayor of Noja

10:00-11:30 Opening by: JESÚS ALCOBA

Matrix or the Human Mind

11:30-12:00 Coffee Break

12:00-13:30 GUY CLAXTON

Management Creativity and the Brain

13:30-16:30 Lunch

16:30-18:00 JESÚS JOSÉ DE LA GÁNDARA MARTINNeurobiology of Love. The language of

kissing.

18:00-19:30 CARLOS HERREROS Y MANUEL

SEIJO Management and the Brain I

I I S U M M E R B U S I N E S S S C H O O LI N E N G L I S H

Agenda July 2011T u e s d a y , J u l y 1 9

09:30-11:00 BENEDICTO CRESPOReading the mind, visualizing the working of the brain”

11:00-11:30 Coffee Break

11:30-13:30 SUSAN BLACKMORE

Managing meme machines: how selfish

memes exploit our brains

13:30-16:30 Lunch

16:30-18:00 CARLOS HERREROS Y MANUEL SEIJOManagement and the Brain II

18:00-19:30 CARLOS HERREROS Y MANUEL

SEIJOManagement and the Brain II

I I S U M M E R B U S I N E S S S C H O O LI N E N G L I S H

Agenda July 2011W e d n e s d a y , J u l y 2 0

09:30-11:00 CARLES ESCERA“The brain and behaviour regulation”

11:00-11:30 Coffee Break

11:30-13:30 PABLO HERREROS“Organizations are too a product of evolution”

13:30-15:30 Lunch

15:30-20.30 PABLO HERREROS Guided visit to the wildlife

park at Cabárceno.

Guided visit to prehistoric caves.

I I S U M M E R B U S I N E S S S C H O O LI N E N G L I S H

Agenda July 2011T h u r s d a y J u l y 2 1

09:30-11:00 PAUL BROWNNeuro behavioural modelling

11:00-11:30 Coffee Break

11:30-13:00 PAUL BROWNNeuro behavioural modelling

13:30-16:30 Lunch

16:30-18:00 MARTIN FARNCOMBEHow memes create organisations

18:00-19:30 CARLOS HERREROS Y MANUEL

SEIJOManagement and the Brain III

I I S U M M E R B U S I N E S S S C H O O LI N E N G L I S H

Agenda July 2011Friday, July 22

09:30-11:00 ROBERTO INOCENCIOWhat is Unconscious?

11:00-11:30 Coffee Break

11:30-13:30 RICHARD VAUGHANOur time on stage, the positive attitudes that facilitate success and happiness.

13:00-13:30 Closure Sr. Presidente de

La Salle Campus Madrid

13.30-14:00 Farewell: The Honourable Mayor of Noja

I I S U M M E R B U S I N E S S S C H O O LI N E N G L I S H

Dr Paul Brown is a clinical and organisational psychologist andexecutive coach, with an international practice that has taken himthroughout Europe, the USA, Singapore, Hong Kong andIndonesia. He is Visiting Professor in Organisational Neuroscience atLondon South Bank University and in Individual and OrganisationalPsychology at the Nottingham Law School and is Director of theNational Science Research and Development Centre of the NationalScience Council within the Prime Minister‟s Office, Lao PDR. He is anAssociate of the UK National School of Government and for fifteenyears has taught annually at the Royal College of Defence Studies.

Paul Brown has a long-standing interest in the development ofindividuals within corporate systems; organisational structures;careers; the family management of landed estates; and why womenrisk being wasted organisationally.

His main professional fascinations are with establishing fear-freeorganisations; the nature of the Self; the effective organisational use ofthe endless supply of productive energy that human beings can createunder the right conditions; and the neuropsychology of leadership. Heis also part of a small research and applications team that hasdeveloped an almost real-time web-enabled methodology fororganisations to map complex adaptive systems within whole-systemsthinking, based upon how people perceive what is happening. Itshows how energy flows in organisations and where it is blocked.

He is regularly invited to make psychological contributions to themeetings at Wilton Park and has recently been Chairman of theAssociation for Professional Executive Coaching and Supervision(APECS).

P a u l B r o w n

N e u r o b e h a v i o u r a lm o d e l l i n g

Since September 2008, Guy Claxton has been Co-Director of theCentre for Real-World.

Learning (CrL), and Professor of the Learning Sciences, at theUniversity of Winchester.

He previously held the same title at the University of Bristol GraduateSchool of Education. He has a „double first‟ from Cambridge and aDPhil from Oxford, and is a Fellow of the British Psychological Societyand the Royal Society of Arts, and an Academician of the Academy ofthe Social Sciences.

Author, amongst other things, of :~ New Kinds of Smart (written with Bill Lucas, Open University

Press 2010)~ Creativity, Wisdom and Trusteeship: The Role of Education (edited

with Howard Gardner and Anna Craft, Corwin Press 2007)~ The Creative Thinking Plan (with Bill Lucas, BBC Books 2007)~ The Wayward Mind: An Intimate History of the Unconscious

(Little Brown 2005, Abacus 2006)~ Building Learning Power: Helping Young People Become Better

Learners (www.buildinglearningpower.co.uk, 2002)~ Wise Up: Learning to Live the Learning Life (Bloomsbury 1999,

Network Continuum 2000)~ Hare Brain, Tortoise Mind: Why Intelligence Increases When You

Think Less (Fourth Estate 1997, HarperPerennial 1999)

Worldwide speaker on creativity, learning and the brain, recentlylecturing in Australia, New Zealand, China, Singapore, Brazil, USA,Sweden, Germany, Spain, and Ireland, as well as throughout the UK .

G u y C l a x t o n

M a n a g e m e n t C r e a t i v i t y a n d t h e B r a i n

Licenciado en Medicina y Cirugía por la Universidad de Salamanca.Doctor en Medicina y Cirugía por la Universidad de Valladolid.Especialista en Psiquiatría, H. Clínico Universitario de Valladolid,

Profesor colaborador de las Universidades de Burgos y Valladolid(Medicina y psiquiatría. Jefe del Servicio de Psiquiatría del ComplejoAsistencial de Burgos y Miembro las principales Sociedades científicasde medicina y psiquiatría a nivel nacional e internacional.

Académico Corresponsal de la Real Academia de Medicina y Cirugía deValladolid. Miembro Numerario y Vocal de Honor de la AsociaciónEspañola de Médicos Escritores y Artistas.

Autor de más de 300 publicaciones científicas en el ámbito de lapsiquiatría y temas afines, y más de 400 contribuciones a Congresos yReuniones científicas, así como centenares de clases y conferencias.

Investigador principal y/o colaborador en más de 50 programas deinvestigación clínica, nacionales e internacionales, por los que harecibido varios premios científicos.

Autor de más de 30 libros y monografías de psiquiatría y afines, Poetay autor de varios libros de temas artísticos, como Signos Secretos,Psicotropos, La Tabla del 7, Milenio en Silos o Doce piezas para tintaschinas, Arte y Salud. ASEMEYA. Editor y coautor. Burgos, 2000;Nuevos Horizontes en el Arte Outsider Hispano, 2005; etc. por los queha recibido varios premios literarios.

J e s ú s J . d e l a G á n d a r a M a r t í n

N e u r o b i o l o g y o f L o v e . T h e l a n g u a g e o f k i s s i n g .

Sue Blackmore is a freelance writer, lecturer and broadcaster, and aVisiting Professor at the University of Plymouth. She has a degree inpsychology and physiology from Oxford University (1973) and a PhDin parapsychology from the University of Surrey (1980). Her researchinterests include memes, evolutionary theory, consciousness, andmeditation. She practices Zen and campaigns for drug legalization.

She writes for several magazines and newspapers, blogs for theGuardian newspaper and Psychology Today, and is a frequentcontributor and presenter on radio and television. She is author ofover sixty academic articles, about fifty book contributions, and manybook reviews. Her books include Dying to Live (on near-deathexperiences, 1993), In Search of the Light (autobiography, 1996),TestYour Psychic Powers (with Adam Hart-Davis, 1997), The MemeMachine (1999, now translated into 15 other languages),Conversations on Consciousness (2005), Ten Zen Questions (2009)and Consciousness: An Introduction (a textbook, new edition 2010).

S u s a n B l a c k m o r e

M a n a g i n g m e m e m a c h i n e s : h o w s e l f i s h m e m e s e x p l o i t o u r b r a i n s

Carles Escera es catedrático de Neurociencia Cognitiva en el Departamentode Psiquiatría y Psicobiología Clínica de la Universitat de Barcelona, yDirector del Instituto de Investigación en Cerebro, Cognición i Conducta(IR3C) de esta misma universidad.

También coordina el Grupo de Investigación Consolidado (SGR) enNeurociencia Cognitiva. Se incorporó a la Universidad de Barcelona comoprofesor asociado para doctorarse en Psicología. Ha trabajado comoinvestigador postdoctoral en la Universidad de Helsinki (Finlandia) y hasido profesor visitante en la Universidad de Bremen (Alemania) y el HanseWissenschaftskolleg en Delmenhorst (Alemania).

Ha participado en la organización de más de quince congresosinternacionales en su ámbito de especialización y ha impartido conferenciasen universidades de todo el mundo (EE.UU., Japón, Singapur, Reino Unido,Alemania, etc.).

Su investigación se centra en el estudio de los mecanismos cerebrales de lacognición humana, utilizando técnicas de neuroimagen funcional y registroelectrofisiológico en persones (EEG). También se interesa por cómo estosmecanismos cerebrales se alteran en un amplio abanico de enfermedadesneurológicas, psiquiátricas y del desarrollo cognitivo.

Actualmente, investiga cómo el sistema auditivo extrae la regularidad delentorno acústico para permitir la percepción consciente del sonido, tal comoen la música o el lenguaje, y dirigir el control de la atención. Es autor demás de 70 publicaciones con un alto índice de impacte (con más de 2000citas y un h índice 25) en las principales revistas en los ámbitos de laPsicología y la Neurociencia

C a r l e s E s c e r a

“ T h e b r a i n a n d

b e h a v i o u r r e g u l a t i o n ”

Martin Farncombe is a writer and freelance consultant. He has a PhDfrom the University of Warwick and is the author of a number ofacademic papers, as well as two books on organisation design: TheAtomic Corporation (2001) and Atomic (2004), both published byJohn Wiley.

He develops organisation and sourcing strategies for internationalcorporations, and has also designed and delivered executive educationprogrammes for BP, Shell and the University of Cambridge.

He is currently writing The Success Virus, a book on deliveringorganisational change through the use of memes. It looks at thefactors which lead a brain to accept ideas and the rate at which thoseideas spread through populations.

Martin lives in England and Vancouver, and is a keen climber, diverand martial arts teacher.

M a r t i n F a r n c o m b e

H o w m e m e s c r e a t eo r g a n i s a t i o n s

R o b e r t o I n o c e n c i o

W h a t i s U n c o n s c i o u s ?

Licenciado en Medicina y Cirugía por la Universidad de Santiago de Compostela (España)

Especialista en Psiquiatría por la Universidad de Santander.(España)

Entrenamiento en Análisis Grupal (Fernando Arroyabe; Institute of Group Analysis,Londres) y Psicodrama (Dean y Doreen Elefthery. Zerka Moreno).

Miembro Fundador de la Asociación Española de Psicodrama (1984)

Presidente de la Sociedad Española de Psicoterapia y Técnicas de Grupo (1985-1987).

Presidente de la Asociación Española de Psicodrama (1990-1992).

Presidente de la International Association of Group Psychotherapy (1998-2000)

Miembro de la American Group Psychotherapy Association (A.G.P.A).

Miembro fundador de F.E.P.T.O.

Profesor asociado de Psicoterapia de Grupo y Psicodrama. Departamento de MedicinaInterna y Psiquiatría. Facultad de Medicina. Universidad de Santander. (1988-1996).

Miembro del Comité de Honor del 1er Congreso Iberoamericano de Psicodrama.(Salamanca, Marzo 1997).

Socio Honorario de la Sociedade Portuguesa de Psicodrama. (Abril de 1998.)

Formador de especialistas en Psicoterapia Grupal.

Profesor docente del Instituto Terapéutico Romano ITER. Scuola di Specializzazione inPsicoterapia di Gruppo

J e s ú s A l c o b a G o n z á l e z

El Dr. Jesús Alcoba es en la actualidad Director de la International GraduateSchool of Business, la escuela de negocios de La Salle en Madrid. Es profesory conferenciante habitual en congresos y foros universitarios yempresariales, y sus líneas de investigación giran en torno al desarrollohumano en las organizaciones, la creatividad y el estudio científico de losservicios.

Es Licenciado en Psicología por la Universidad Pontificia Comillas y Másteren Psicología por el Instituto Superior de Estudios Psicológicos. Cursó suMaster of Business Administration en la Universidad Ramón Llull y elManhattan College de Nueva York, y es Doctor por La Universidad Pablo deOlavide con evaluación positiva de la Agencia de Calidad, Acreditación yProspectiva de las Universidades de Madrid.

A lo largo de más de veinte años ha diseñado y tomado parte activa en unalarga serie de proyectos de formación e investigación, tanto en nuestro paíscomo a escala internacional. Entre sus publicaciones está “La empresacreativa” (Ed. Netbiblo).

M a t r i x o r t h e H u m a n M i n d

P a b l o H e r r e r o s U b a l d e

Licenciado en Sociología por la Universidad de Salamanca. Posgrado enIntervención Sistémica en organizaciones por la UAB. Máster enPrimatología por la UB . Diploma en Psicología de las Organizaciones,Instituto Tavistock.

Doctorando en el grupo de investigación de Evolución Humana y cognición,Universitat de les Illes Balears. Profesor de posgrado en diversasuniversidades.

Miembro de la Fundación Redes para la Ciencia ( Eduard Punset)

“ O r g a n i z a t i o n s a r e t o o a p r o d u c t o f e v o l u t i o n ”

I I S U M M E R B U S I N E S S S C H O O LI N E N G L I S H

USEFUL INFORMATION

~ English interpretation services will be provided during the lectures toanyone who so requests.

~ The Palace of the Marques of Albaicín is a mere 50 metres from one thevillage‟s largest beaches.

~ The Noja Tourist Office provides information on over 30 Hotels, Inns,Bed and Breakfasts, etc.

More information: Eva Martínez (Tourist Office)Tlf. 942 630 306

CERTIFICATION

All attendees will receive a certificate granted by La Salle International Graduate School of Madrid

Registration Fee 600 €

Members of AECOP, EMCC, ISPSO and Residents of Cantabria 300€

Residents of Noja

Fees

Payment

Bank transfer to:HFC Capital Humano Creativo, S.L. Banesto 0030 7001 49 0001989271

I I S U M M E R B U S I N E S S S C H O O LI N E N G L I S H

These fees do not include travel, accommodation or meals (except for sandwiches for excursions)

Cancellations: Fees will be refunded for cancellations before May 20. Fullrefund also in the case of postponement of programme.

50% of the fees will be refunded for cancellations between May 21 and June10. No refund for cancellations after June 10.

The candidate‟s given and surname names should be stated in the description field.

Please confirm by email herreros.c@gmail.com CC posgrados@lasallecampus.es your transfer and registration form.

10% discount if you register before June 15th.

REGISTRATION FORM

I I S U M M E R B U S I N E S S S C H O O LI N E N G L I S H

Full Name __________________________________

Organization ________________________________

Profession __________________________________

Mailing Address _______________________________

City _______________________________________

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Postal Code _____________ Country______________

Telephone ______________ Fax __________________

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In compliance with Organic Law 15/1999, on Personal Data Protection, you are herebyinformed that your personal data will be included in an automated filing system the controllerof which is Centro Superior de Estudios Universitarios La Salle. You may exercise your rights ofaccess, rectification and cancellation at La Salle, Avenida de La Salle 10, 28023 Madrid.