Resultados Plan Investigacion

INVERSIONES EN TANGIBLES

UTENSILIOS DE COCINAMATERIALES CANTIDAD COSTO UNITARIO COSTO TOTAL

TENEDORES 100 S/. 3.00 S/. 300.00CUCHILLOS 100 S/. 3.00 S/. 300.00CUCHARITAS 100 S/. 3.00 S/. 300.00SERVILLETAS 5000 S/. 0.10 S/. 500.00SERVILLETEROS 50 S/. 5.00 S/. 250.00SALEROS 15 S/. 3.00 S/. 45.00SALSEROS 20 S/. 3.00 S/. 60.00VASOS 100 S/. 5.00 S/. 500.00JARRAS 30 S/. 8.00 S/. 240.00OLLAS 10 S/. 15.00 S/. 150.00SARTEN 5 S/. 45.00 S/. 225.00VAJILLA 100 S/. 5.00 S/. 500.00CUCHARONES 10 S/. 4.00 S/. 40.00CUCHILLOS DE COCINA 5 S/. 9.00 S/. 45.00OLLAS A PRESION 2 S/. 300.00 S/. 600.00POCILLOS 20 S/. 4.00 S/. 80.00TAZONES 20 S/. 4.00 S/. 80.00CALENTADORA 1 S/. 150.00 S/. 150.00OLLA ARROCERA 1 S/. 150.00 S/. 150.00MICROONDAS 1 S/. 200.00 S/. 200.00LICUADORA 1 S/. 90.00 S/. 90.00CONDIMENTEROS 10 S/. 2.00 S/. 20.00TERMO 2 S/. 25.00 S/. 50.00MOLEDORAS 1 S/. 20.00 S/. 20.00MESA MULTIPLE 1 S/. 500.00 S/. 500.00CONTENEDORES 5 S/. 20.00 S/. 100.00TAPERS 20 S/. 8.00 S/. 160.00

TOTAL S/. 5,655.00

MAQUINARIAMATERIALES CANTIDAD COSTO UNITARIO COSTO TOTAL

COCINA-FREIDORA INDUSTRIAL 1 S/. 4,500.00 S/. 4,500.00REFRIGERADORA INDUSTRIAL 1 S/. 5,200.00 S/. 5,200.00LAVADORA DE SERVILLETAS 1 S/. 300.00 S/. 300.00BALANZA 1 S/. 200.00 S/. 200.00MOTOCICLETA 1 S/. 8,000.00 S/. 8,000.00

TOTAL S/. 18,200.00

UTENSILIOS DE COCINA S/. 5,655.00MAQUINARIA S/. 18,200.00MATERIAL DE AMBIENTACIÓN S/. 11,969.80

TOTAL INVERSION TANGIBLES S/. 35,824.80

INVERSIONES EN INTAGIBLES

ACTIVOS INTANGIBLES COSTOESTUDIO DE MERCADO S/. 4,000.00ESTUDIO DE INGENIERIA S/. 5,000.00RESERVA DEL NOMBRE EN LA SUNARP S/. 18.00ELABORACION DE LA MINUTA DE CONSTESTACION S/. 250.00OBTENCION DE LA ESCRITURA PUBLICA S/. 400.00GASTOS DE REGISTRO DE LA SUNARP S/. 38.34LICENCIA DE FUNCIONAMIENTO S/. 385.00AUTORIZACION DE PUBLICIDAD EXTERIOR S/. 410.00INSPECCION TECNICA DE SEGURIDAD DE DEFENSA CIVIL S/. 829.90LEGALIZACION DE LIBROS CONTABLES S/. 40.00AUTORIZACION LIBRO DE PLANILLAS S/. 35.50FORMULARIO CERTIFICACIÓN DE ZONIFICACION S/. 3.09PAGO DE DERECHOS DE CERTIFICADO DE COMPATIBILIDAD S/. 33.00PAGO DE DERECHOS DE CERTIFICADO SANITARIO S/. 39.28CERTIFICADO DE DEFENSA CIVIL S/. 1.65DERECHO DE TRAMITE PARA AUTORIZACION DE AREA (101 A 500 M2) S/. 633.00PROPAGANDA IMPRESA (VALLAS, SEÑALIZADORES, ANUNCIADORES) S/. 2,500.00SOFTWARE MICROSOFT WINDOWS 8 PROFESSIONAL S/. 550.00SOFTWARE MICROSOFT OFFICE 2013 S/. 500.00SOFTWARE ESET NOD 32 ANTIVIRUS S/. 289.00

TOTAL INVERION INTANGIBLES S/. 15,955.76

INVERSION TOTAL S/. 51,780.56

MATERIALES DE AMBIENTACIÓNMATERIAL CANTIDAD COSTO UNITARIO

MESAS 6 S/. 45.00SILLAS 28 S/. 30.00BOLSAS 500 S/. 0.10STICKERS CON LOGO 5000 S/. 0.08TAPERS 5000 S/. 0.15CUADROS (ESTILO MODERNO) 40 S/. 10.00EQUIPO DE SONIDO 1 S/. 500.00PARLANTES 3 S/. 150.00BANDERAS DECORATIVAS 20 S/. 10.00BASUREROS 3 S/. 8.00VASOS 50 S/. 4.00COPAS 50 S/. 5.00CAJA REGISTRADORA 1 S/. 2,000.00SOUVENIRS CON LOGO 1000 S/. 1.50MANTELES 50 S/. 12.00LUCES 5 S/. 45.00PINTURA 10 S/. 15.00LAMPARA 10 S/. 23.00CARTILLAS DE PEDIDO 20 S/. 3.00TRAJES DE MOZOS 12 S/. 58.00VOLANTES A COLORES 2000 S/. 0.05PIZARRON CON LUCES 2 S/. 25.00PROYECTOR 1 S/. 900.00NAVIDAD Y AÑO NUEVO: ADORNOS TEMATICOS 20 S/. 8.00EXTINTOR 1 S/. 79.90LUZ DE EMERGENCIA 1 S/. 39.90SILLLON 5 S/. 40.00MACETAS 2 S/. 50.00

DIAS ESPECIALESSAN VALENTIN: FOTOS Y GLOBOS 50 S/. 2.00DIA DE LA MADRE: ROSAS 50 S/. 4.00DIA DEL PADRE: CORBATAS DE PAPEL 50 S/. 4.00DIA DEL NIÑO: LIBROS PARA COLOREAR 10 S/. 4.00DIA DE LA INDEPENDENCIA: ADORNOS TEMATICOS 5 S/. 6.00

TOTAL

MATERIALES DE AMBIENTACIÓNCOSTO TOTAL

S/. 270.00S/. 840.00

S/. 50.00S/. 375.00S/. 750.00S/. 400.00S/. 500.00S/. 450.00S/. 200.00

S/. 24.00S/. 200.00S/. 250.00

S/. 2,000.00S/. 1,500.00

S/. 600.00S/. 225.00S/. 150.00S/. 230.00

S/. 60.00S/. 696.00S/. 100.00

S/. 50.00S/. 900.00S/. 160.00

S/. 79.90S/. 39.90

S/. 200.00S/. 100.00

S/. 100.00S/. 200.00S/. 200.00

S/. 40.00S/. 30.00

S/. 11,969.80

INGRESOS

POBLACION PLATO DE PREFERENCIATIPO DE PLATO ARGENTINA PERUANA

SEGMENTO 7 - 16 217 4 MEDIANO S/. 10.00 S/. 10.00SEGMENTO 12 2000 8 MEDIANO S/. 10.00 S/. 10.00

2011 2012 2013 2014 2015 20162% 2% 2% 2% 2% 2%

MES 0.167%

PROYECCIONES DE INGRESOS PROYECCION DE COSTOS

AÑO 1

ENERO S/. 72,331.00 S/. 5,520.14FEBRERO S/. 72,451.55 S/. 5,529.34MARZO S/. 72,572.30 S/. 5,538.56ABRIL S/. 72,693.26 S/. 5,547.79MAYO S/. 72,814.41 S/. 5,557.03JUNIO S/. 72,935.77 S/. 5,566.29JULIO S/. 73,057.33 S/. 5,575.57

AGOSTO S/. 73,179.09 S/. 5,584.86SEPTIEMBRE S/. 73,301.06 S/. 5,594.17

OCTUBRE S/. 73,423.23 S/. 5,603.50NOVIEMBRE S/. 73,545.60 S/. 5,612.84DICIEMBRE S/. 73,668.17 S/. 5,622.19

AÑO 2




AÑO 3


AGOSTO S/. 76,163.05 S/. 5,812.59

FRECUENCIA DE CONSUMO (MES)

AÑO 3

SEPTIEMBRE S/. 76,289.99 S/. 5,822.28OCTUBRE S/. 76,417.14 S/. 5,831.99

NOVIEMBRE S/. 76,544.50 S/. 5,841.71DICIEMBRE S/. 76,672.08 S/. 5,851.44

AÑO 4




AÑO 5




AÑO 6




PLATO DE PREFERENCIAITALIANA MEXICANAS/. 11.50 S/. 10.00 S/. 43.00 S/. 9,331.00S/. 11.50 S/. 10.00 S/. 31.50 S/. 63,000.00

INGRESO PROMEDIO S/. 72,331.00

2012-2016 21712% 27.125

CONSUMO POR PERSONA (MES)

CONSUMO DEL SEGMENTO (MES)

COSTOS EN UN MES ESTÁNDAR

ALIMENTOS MARCA UNIDAD CANTIDADPOLLO PECHUGA/ALAS/PIERNAS KILO 121.5

PAPA CANCHAN KILO 13PERRICHOLI KILO 20

YUCAS AMARILLA KILO 20PALTA FUERTE KILO 20

SALSA DE TOMATE KATIA CAJON CHICO 4LIMON SUTIL CAJON 2HUEVO RICO POLLO JAVA 30 HUEVOS 30

QUESO PARMESANO KILO 10PARIA KILO 4

CEBOLLA CABEZA BLANCA KILO 20CABEZA ROJA KILO 7

CAMOTE MORADO KILO 60HARINA ANITA 1O PQTES. 1 KG 1LECHE IDEAL EVAPORADA CAJA 48 TARROS 0.5

PAN RALLADO KILO 4MAIZ MOLIDO KILO 4MANTEQUILLA LA DANESA KILO 4

SILLAO AJI NO SILLAO LITRO 3GALLETA KILO 4

CONDIMENTOS/ESPECIAS MARCA UNIDAD CANTIDADMOSTAZA B&B BALDE 5 L. 2

VINAGRE BLANCO LITRO 2NEGRO LITRO 2

MAYONESA B&B BALDE 5 L. 2KETCHUP B&B BALDE 5 L. 2

SAL MARINA KILO 6AZUCAR RUBIA SAN JACINTO BOLSA DE 50 KG 0.5

CHILE SECO MOLIDO KILO 3AJI AMARILLO SECO KILO 3

PIMIENTA PICANTE MOLIDA KILO 0.5AJO MORADO KILO 3

OREGANO KILO 4

INSUMOS MARCA UNIDAD CANTIDADACEITE COCINERO CAJA DE 12 BOT. 15

GAS LIMA GAS 45 KILOS 1ALQUILER 1

WIFI MOVISTAR 1GEL ANTIBACTERIAL LITRO 3

PAPEL HIGIÉNICO PAQUETE 24 UNID 5COSTO MATERIA PRIMA

GASTOS DE VENTAS

PLV S/. 200.00DEGUSTACIONES S/. 50.00

ANUNCIO PAG AMARILLAS S/. 2,500.00VASO ORIGAMI S/. 85.00

CAJA S/. 120.00FOLLETOS S/. 75.00

TOTAL S/. 3,030.00

GASTOS ADMINISTRATIVOS

MANO DE OBRA INDIRECTA S/. 5,900.0MOZO S/. 700.00ADMINISTRADOR S/. 2,000.00ENCARGADO DE CAJA S/. 700.00CHEF S/. 1,500.00ASISTENTE DE COCINA S/. 1,000.00

AGUA S/. 300.00ELECTRICIDAD S/. 450.00

TELEFONO S/. 200.00

DEPRECIACION AÑO 1 AÑO 2 AÑO 3MAQUINARIA S/. 18,200.00 S/. 16,380.00 S/. 14,742.00

10% S/. 1,820.00 S/. 1,638.00 S/. 1,474.20TOTAL S/. 16,380.00 S/. 14,742.00 S/. 13,267.80

TOTAL GASTOS ADMINISTRATIVOS MES S/. 6,850.00

CAPITAL DE TRABAJO

INVERSIONES TANGIBLES S/. 35,824.80INVERSIONES INTANGIBLES S/. 15,955.76

INSUMOS (MP) S/. 5,520.14S/. 57,300.70

PRECIO UNID PRECIO TOTALS/. 4.75 S/. 577.13S/. 0.93 S/. 12.09S/. 0.78 S/. 15.60S/. 1.03 S/. 20.60S/. 4.13 S/. 82.60

S/. 27.50 S/. 110.00S/. 36.25 S/. 72.50S/. 10.50 S/. 315.00S/. 26.00 S/. 260.00S/. 14.00 S/. 56.00

S/. 0.63 S/. 12.60S/. 0.50 S/. 3.50S/. 0.78 S/. 46.80

S/. 27.05 S/. 27.05S/. 129.13 S/. 64.57

S/. 4.00 S/. 16.00S/. 12.00 S/. 48.00S/. 12.00 S/. 48.00

S/. 4.66 S/. 13.98S/. 3.50 S/. 14.00

PRECIO UNID PRECIO TOTALS/. 24.00 S/. 48.00

S/. 1.41 S/. 2.82S/. 1.41 S/. 2.82

S/. 24.00 S/. 48.00S/. 24.00 S/. 48.00

S/. 1.50 S/. 9.00S/. 84.10 S/. 42.05

S/. 7.00 S/. 21.00S/. 11.36 S/. 34.08S/. 62.50 S/. 31.25

S/. 3.94 S/. 11.82S/. 11.96 S/. 47.84

PRECIO UNID PRECIO TOTALS/. 65.83 S/. 987.45

S/. 245.00 S/. 245.001500 S/. 1,500.00

S/. 500.00 S/. 500.00S/. 20.00 S/. 60.00S/. 13.00 S/. 65.00

COSTO MATERIA PRIMA S/. 5,520.14

AÑO 4 AÑO 5S/. 13,267.80 S/. 11,941.02S/. 1,326.78 S/. 1,194.10

S/. 11,941.02 S/. 10,746.92

POLLO A LA ARGENTINA

INGREDIENTESPLATO PEQUEÑO (1 PIEZA DE POLLODE 125 G.) PLATO MEDIANO (2 PIEZAS DE POLLO DE 125 G)

CANTIDAD POR KG COSTO INGRD. COSTO PORCIÓN CANTIDADPOLLO 0.125 $5.75 $0.72 0.250HUEVO 0.167 $5.50 $0.92 0.333PAN MOLIDO 0.030 $4.00 $0.12 0.060HARINA 0.030 $2.71 $0.08 0.060MAIZ MOLIDO 0.030 $7.00 $0.21 0.060SAL 0.004 $1.50 $0.01 0.008PIMIENTA PICANTE 0.003 $62.50 $0.19 0.006SALSA BBQ 0.030 $4.62 $0.14 0.060

COSTO TOTAL $2.38PRECIO $5.50

MARGEN $3.12

SALSA BBQ (1 LITRO)

INGREDIENTES CANTIDAD COSTO INGRD. COSTO PORCIÓNCEBOLLA 1.000 $0.63 $0.63AJO 0.002 $3.94 $0.01MANTEQUILLA 0.020 $12.00 $0.24SALSA DE TOMATE 0.100 $2.87 $0.29VINAGRE 0.031 $1.41 $0.04AZUCAR 0.150 $1.68 $0.25SILLAO 0.090 $4.66 $0.42SAL 0.270 $1.50 $0.41PIMIENTA PICANTE 0.010 $62.50 $0.63ACEITE 0.313 $5.48 $1.71

COSTO TOTAL $4.62COSTO 30 ML $0.14PRECIO 30 ML $1.50MARGEN $1.36

POLLO A LA ITALIANA

INGREDIENTESPLATO PEQUEÑO (1 PIEZA DE POLLO DE 125 G.) PLATO MEDIANO (2 PIEZAS DE POLLO DE 125 G)

CANTIDAD POR KG COSTO INGRD. COSTO PORCIÓN CANTIDADPOLLO 0.125 $5.75 $0.72 0.250HUEVO 0.167 $5.50 $0.92 0.333PAN MOLIDO 0.030 $4.00 $0.12 0.060HARINA 0.030 $2.71 $0.08 0.060MAIZ MOLIDO 0.030 $7.00 $0.21 0.060OREGANO 0.003 $11.96 $0.04 0.006MANTEQUILLA 0.020 $12.00 $0.24 0.040QUESO PARMESANO 0.065 $26.00 $1.69 0.130

SAL 0.004 $1.50 $0.01 0.008PIMIENTA PICANTE 0.003 $62.50 $0.19 0.006


MARGEN $2.29

POLLO A LA MEXICANA


CANTIDAD POR KG COSTO INGRD. COSTO PORCIÓN CANTIDADPOLLO 0.125 $5.75 $0.72 0.250HUEVO 0.167 $5.50 $0.92 0.333PAN MOLIDO 0.030 $4.00 $0.12 0.060HARINA 0.030 $2.71 $0.08 0.060MAIZ MOLIDO 0.030 $7.00 $0.21 0.060CHILE SECO MOLIDO 0.005 $7.00 $0.04 0.010SAL 0.004 $1.50 $0.01 0.008PIMIENTA PICANTE 0.003 $62.50 $0.19 0.006


MARGEN $3.22

POLLO A LA PERUANA


CANTIDAD POR KG COSTO INGRD. COSTO PORCIÓN CANTIDADPOLLO 0.125 $5.75 $0.72 0.250HUEVO 0.167 $5.50 $0.92 0.333PAN MOLIDO 0.030 $4.00 $0.12 0.060HARINA 0.030 $2.71 $0.08 0.060MAIZ MOLIDO 0.030 $7.00 $0.21 0.060AJI AMARILLO MOLIDO 0.005 $11.36 $0.06 0.010SAL 0.004 $1.50 $0.01 0.008PIMIENTA PICANTE 0.003 $62.50 $0.19 0.006


MARGEN $3.20

OCOPA (1 LITRO)

INGREDIENTE CANTIDAD COSTO INGRD. COSTO PORCIÓNAJI AMARILLO SECO 0.250 $11.36 $2.84QUESO PARIA 0.500 $14.00 $7.00GALLETAS 0.500 $3.50 $1.75LECHE 0.800 $6.72 $5.38SAL 0.040 $1.50 $0.06ACEITE 0.100 $5.48 $0.55

COSTO TOTAL $17.57

COSTO 30 ML $0.53PRECIO 30 ML $1.50MARGEN $0.97

PAPAS FRITAS (200 G.)

INGREDIENTES CANTIDAD COSTO INGRD. COSTO PORCIÓNPAPA PERRICHOLI 0.200 $0.78 $0.16SAL 0.030 $1.50 $0.05

COSTO TOTAL $0.20PRECIO $3.50MARGEN $3.30

YUCAS FRITAS (200 G.)

INGREDIENTES CANTIDAD COSTO INGRD. COSTO PORCIÓNYUCA AMARILLA 0.200 $1.03 $0.21SAL 0.030 $1.50 $0.05


PURE DE PALTA (160 G.)

INGREDIENTES CANTIDAD COSTO INGRD. COSTO PORCIÓNPALTA FUERTE 0.160 $1.03 $0.16SAL 0.030 $1.50 $0.05LIMON 0.067 $3.50 $0.23


PALTA ENTERA EN RODAJAS (190 G.)

INGREDIENTES CANTIDAD COSTO INGRD. COSTO PORCIÓNPALTA FUERTE 0.190 $1.03 $0.20


PLATO MEDIANO (2 PIEZAS DE POLLO DE 125 G) PLATO GRANDE (4 PIEZAS DE POLLO DE 125 G) PLATO GIGANTE (8 PIEZAS DE POLLO DE 125 G)COSTO INGRD. COSTO PORCIÓN CANTIDAD COSTO INGRD. COSTO PORCIÓN CANTIDAD

$5.75 $1.44 0.500 $5.75 $2.88 1.000$5.50 $1.83 0.667 $5.50 $3.67 1.334$4.00 $0.24 0.120 $4.00 $0.48 0.240$2.71 $0.16 0.120 $2.71 $0.32 0.240$7.00 $0.42 0.120 $7.00 $0.84 0.240$1.50 $0.01 0.016 $1.50 $0.02 0.032

$62.50 $0.38 0.012 $62.50 $0.75 0.024$4.62 $0.28 0.120 $4.62 $0.55 0.240

COSTO TOTAL $4.76 COSTO TOTAL $9.52PRECIO $10.00 PRECIO $19.50

MARGEN $5.24 MARGEN $9.98


$5.75 $1.44 0.500 $5.75 $2.88 1.000$5.50 $1.83 0.667 $5.50 $3.67 1.334$4.00 $0.24 0.120 $4.00 $0.48 0.240$2.71 $0.16 0.120 $2.71 $0.32 0.240$7.00 $0.42 0.120 $7.00 $0.84 0.240

$11.96 $0.07 0.012 $11.96 $0.14 0.024$12.00 $0.48 0.080 $12.00 $0.96 0.160$26.00 $3.38 0.260 $26.00 $6.76 0.520

$1.50 $0.01 0.016 $1.50 $0.02 0.032$62.50 $0.38 0.012 $62.50 $0.75 0.024

COSTO TOTAL $8.41 COSTO TOTAL $16.82PRECIO $11.50 PRECIO $21.00

MARGEN $3.09 MARGEN $4.18


$5.75 $1.44 0.500 $5.75 $2.88 1.000$5.50 $1.83 0.667 $5.50 $3.67 1.334$4.00 $0.24 0.120 $4.00 $0.48 0.240$2.71 $0.16 0.120 $2.71 $0.32 0.240$7.00 $0.42 0.120 $7.00 $0.84 0.240$7.00 $0.07 0.020 $7.00 $0.14 0.040$1.50 $0.01 0.016 $1.50 $0.02 0.032

$62.50 $0.38 0.012 $62.50 $0.75 0.024COSTO TOTAL $4.55 COSTO TOTAL $9.10

PRECIO $10.00 PRECIO $19.50MARGEN $5.45 MARGEN $10.40


$5.75 $1.44 0.500 $5.75 $2.88 1.000$5.50 $1.83 0.667 $5.50 $3.67 1.334$4.00 $0.24 0.120 $4.00 $0.48 0.240$2.71 $0.16 0.120 $2.71 $0.32 0.240$7.00 $0.42 0.120 $7.00 $0.84 0.240

$11.36 $0.11 0.020 $11.36 $0.23 0.040$1.50 $0.01 0.016 $1.50 $0.02 0.032

$62.50 $0.38 0.012 $62.50 $0.75 0.024COSTO TOTAL $4.59 COSTO TOTAL $9.19

PRECIO $10.00 PRECIO $19.50MARGEN $5.41 MARGEN $10.31

PLATO GIGANTE (8 PIEZAS DE POLLO DE 125 G)COSTO INGRD. COSTO PORCIÓN

$5.75 $5.75$5.50 $7.33$4.00 $0.96$2.71 $0.65$7.00 $1.68$1.50 $0.05

$62.50 $1.50$4.62 $1.11


MARGEN $17.97


$5.75 $5.75$5.50 $7.33$4.00 $0.96$2.71 $0.65$7.00 $1.68

$11.96 $0.29$12.00 $1.92$26.00 $13.52

$1.50 $0.05$62.50 $1.50


MARGEN $5.35


$5.75 $5.75$5.50 $7.33$4.00 $0.96$2.71 $0.65$7.00 $1.68$7.00 $0.28$1.50 $0.05

$62.50 $1.50COSTO TOTAL $18.20

PRECIO $37.00MARGEN $18.80


$5.75 $5.75$5.50 $7.33$4.00 $0.96$2.71 $0.65$7.00 $1.68

$11.36 $0.45$1.50 $0.05

$62.50 $1.50COSTO TOTAL $18.38

PRECIO $37.00MARGEN $18.62

PRECIOS

PRODUCTO PRESENTACIÓN PRECIO

POLLO A LA ARGENTINA

PLATO PEQUEÑO S/. 5.50PLATO MEDIANO S/. 10.00PLATO GRANDE S/. 19.50PLATO GIGANTE S/. 37.00

POLLO A LA ITALIANA


POLLO A LA MEXICANA


POLLO A LA PERUANA


SALSA BBQ 30 ML S/. 1.50OCOPA 30 ML S/. 2.50

PAPAS FRITAS 200 G. S/. 3.50YUCAS FRITAS 200 G. S/. 3.50

PURE DE PALTA 160 G. S/. 1.50PALTA ENTERA EN RODAJAS 190 G. S/. 2.00

PUNTO DE EQUILIBRIO CONTABLE

POLLO A LA ARGENTINACONCEPTOS P. PEQUEÑO P. MEDIANO P.GRANDE P.GIGANTEVENTA ESPERADAPRECIO UNITARIO S/. 5.50 S/. 10.00 S/. 19.50 S/. 37.00COSTO VARIABLE UNITARIO S/. 2.38 S/. 4.76 S/. 9.52 S/. 19.03MARGEN DE CONTRIBUCION S/. 3.12 S/. 5.24 S/. 9.98 S/. 17.97% MARGEN CONTRIBUCION 56.75% 52.42% 51.20% 48.56%COSTO FIJO S/. 9,880.00PUNTO DE EQUILIBRIO (P) S/. 17,410.67 3166PUNTO DE EQUILIBRIO (M) S/. 18,847.24 1885PUNTO DE EQUILIBRIO (GR) S/. 19,296.31 990PUNTO DE EQUILIBRIO (GI) S/. 20,344.39 550

POLLO A LA ITALIANACONCEPTOS P. PEQUEÑO P. MEDIANO P.GRANDE P.GIGANTEVENTA ESPERADAPRECIO UNITARIO S/. 6.50 S/. 11.50 S/. 21.00 S/. 39.00COSTO VARIABLE UNITARIO S/. 4.21 S/. 8.41 S/. 16.82 S/. 33.65MARGEN DE CONTRIBUCION S/. 2.29 S/. 3.09 S/. 4.18 S/. 5.35% MARGEN CONTRIBUCION 35.29% 26.85% 19.88% 13.72%COSTO FIJO S/. 9,880.00PUNTO DE EQUILIBRIO (P) S/. 27,996.36 4307PUNTO DE EQUILIBRIO (M) S/. 36,797.14 3200PUNTO DE EQUILIBRIO (GR) S/. 49,690.10 2366PUNTO DE EQUILIBRIO (GI) S/. 72,009.51 1846

POLLO A LA MEXICANACONCEPTOS P. PEQUEÑO P. MEDIANO P.GRANDE P.GIGANTEVENTA ESPERADAPRECIO UNITARIO S/. 5.50 S/. 10.00 S/. 19.50 S/. 37.00COSTO VARIABLE UNITARIO S/. 2.28 S/. 4.55 S/. 9.10 S/. 18.20MARGEN DE CONTRIBUCION S/. 3.22 S/. 5.45 S/. 10.40 S/. 18.80% MARGEN CONTRIBUCION 58.63% 54.50% 53.33% 50.81%COSTO FIJO S/. 9,880.00PUNTO DE EQUILIBRIO (P) S/. 16,850.92 3064PUNTO DE EQUILIBRIO (M) S/. 18,130.10 1813PUNTO DE EQUILIBRIO (GR) S/. 18,526.78 950PUNTO DE EQUILIBRIO (GI) S/. 19,446.75 526

POLLO A LA PERUANACONCEPTOS P. PEQUEÑO P. MEDIANO P.GRANDE P.GIGANTEVENTA ESPERADAPRECIO UNITARIO S/. 5.50 S/. 10.00 S/. 19.50 S/. 37.00COSTO VARIABLE UNITARIO S/. 2.30 S/. 4.59 S/. 9.19 S/. 18.38MARGEN DE CONTRIBUCION S/. 3.20 S/. 5.41 S/. 10.31 S/. 18.62% MARGEN CONTRIBUCION 58.24% 54.06% 52.88% 50.33%COSTO FIJO S/. 9,880.00PUNTO DE EQUILIBRIO (P) S/. 16,965.61 3085PUNTO DE EQUILIBRIO (M) S/. 18,276.33 1828PUNTO DE EQUILIBRIO (GR) S/. 18,683.45 958PUNTO DE EQUILIBRIO (GI) S/. 19,628.86 531

AÑO AÑO 1MES ENERO FEBRERO MARZO ABRIL

VENTAS S/. 72,331.00 S/. 72,451.55 S/. 72,572.30 S/. 72,693.26COSTO DE VENTAS S/. 5,520.14 S/. 5,529.34 S/. 5,538.56 S/. 5,547.79UTILIDAD BRUTA S/. 66,810.86 S/. 66,922.21 S/. 67,033.75 S/. 67,145.47GASTOS ADMINISTRATIVOS S/. 6,850.00 S/. 6,850.00 S/. 6,850.00 S/. 6,850.00GASTOS DE VENTAS S/. 3,030.00 S/. 3,030.00 S/. 3,030.00 S/. 3,030.00UTILIDAD OPERATIVA S/. 56,930.86 S/. 57,042.21 S/. 57,153.75 S/. 57,265.47GASTOS FINANCIEROS S/. 726.22 S/. 718.43 S/. 710.52 S/. 702.50UTILIDAD ANTES DE IMPUESTOS S/. 56,204.64 S/. 56,323.79 S/. 56,443.23 S/. 56,562.97IMPUESTO A LA RENTA S/. 16,861.39 S/. 16,897.14 S/. 16,932.97 S/. 16,968.89UTILIDAD NETA S/. 39,343.25 S/. 39,426.65 S/. 39,510.26 S/. 39,594.08

AÑO 1MAYO JUNIO JULIO AGOSTO SEPTIEMBRE OCTUBRE

S/. 72,814.41 S/. 72,935.77 S/. 73,057.33 S/. 73,179.09 S/. 73,301.06 S/. 73,423.23S/. 5,557.03 S/. 5,566.29 S/. 5,575.57 S/. 5,584.86 S/. 5,594.17 S/. 5,603.50

S/. 67,257.38 S/. 67,369.48 S/. 67,481.76 S/. 67,594.23 S/. 67,706.89 S/. 67,819.73S/. 6,850.00 S/. 6,850.00 S/. 6,850.00 S/. 6,850.00 S/. 6,850.00 S/. 6,850.00S/. 3,030.00 S/. 3,030.00 S/. 3,030.00 S/. 3,030.00 S/. 3,030.00 S/. 3,030.00

S/. 57,377.38 S/. 57,489.48 S/. 57,601.76 S/. 57,714.23 S/. 57,826.89 S/. 57,939.73S/. 694.37 S/. 686.13 S/. 677.77 S/. 669.29 S/. 660.70 S/. 651.98


AÑO 1 AÑO 2NOVIEMBRE DICIEMBRE ENERO FEBRERO MARZO ABRILS/. 73,545.60 S/. 73,668.17 S/. 73,790.95 S/. 73,913.94 S/. 74,037.13 S/. 74,160.52

S/. 5,612.84 S/. 5,622.19 S/. 5,631.56 S/. 5,640.95 S/. 5,650.35 S/. 5,659.77S/. 67,932.76 S/. 68,045.98 S/. 68,159.39 S/. 68,272.99 S/. 68,386.78 S/. 68,500.76

S/. 6,850.00 S/. 6,850.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00S/. 3,030.00 S/. 3,030.00 S/. 6,060.00 S/. 6,060.00 S/. 6,060.00 S/. 6,060.00

S/. 58,052.76 S/. 58,165.98 S/. 51,824.39 S/. 51,937.99 S/. 52,051.78 S/. 52,165.76S/. 643.14 S/. 634.18 S/. 625.09 S/. 615.88 S/. 606.53 S/. 597.06



S/. 74,284.13 S/. 74,407.93 S/. 74,531.95 S/. 74,656.17 S/. 74,780.59 S/. 74,905.23S/. 5,669.20 S/. 5,678.65 S/. 5,688.11 S/. 5,697.59 S/. 5,707.09 S/. 5,716.60

S/. 68,614.93 S/. 68,729.29 S/. 68,843.83 S/. 68,958.57 S/. 69,073.51 S/. 69,188.63S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00

S/. 6,060.00 S/. 6,060.00 S/. 6,060.00 S/. 6,060.00 S/. 6,060.00 S/. 6,060.00S/. 52,279.93 S/. 52,394.29 S/. 52,508.83 S/. 52,623.57 S/. 52,738.51 S/. 52,853.63

S/. 587.45 S/. 577.71 S/. 567.83 S/. 557.81 S/. 547.65 S/. 537.35S/. 51,692.48 S/. 51,816.58 S/. 51,941.01 S/. 52,065.77 S/. 52,190.86 S/. 52,316.28S/. 15,507.74 S/. 15,544.97 S/. 15,582.30 S/. 15,619.73 S/. 15,657.26 S/. 15,694.88S/. 36,184.73 S/. 36,271.60 S/. 36,358.71 S/. 36,446.04 S/. 36,533.60 S/. 36,621.40



S/. 6,060.00 S/. 6,060.00 S/. 7,272.00 S/. 7,272.00 S/. 7,272.00 S/. 7,272.00S/. 52,968.94 S/. 53,084.45 S/. 51,988.15 S/. 52,104.04 S/. 52,220.12 S/. 52,336.40



S/. 75,783.50 S/. 75,909.81 S/. 76,036.32 S/. 76,163.05 S/. 76,289.99 S/. 76,417.14S/. 5,783.63 S/. 5,793.27 S/. 5,802.92 S/. 5,812.59 S/. 5,822.28 S/. 5,831.99

S/. 69,999.88 S/. 70,116.54 S/. 70,233.40 S/. 70,350.46 S/. 70,467.71 S/. 70,585.16S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00

S/. 7,272.00 S/. 7,272.00 S/. 7,272.00 S/. 7,272.00 S/. 7,272.00 S/. 7,272.00S/. 52,452.88 S/. 52,569.54 S/. 52,686.40 S/. 52,803.46 S/. 52,920.71 S/. 53,038.16




S/. 7,272.00 S/. 7,272.00 S/. 7,272.00 S/. 7,272.00 S/. 7,272.00 S/. 7,272.00S/. 53,155.80 S/. 53,273.64 S/. 53,391.67 S/. 53,509.90 S/. 53,628.33 S/. 53,746.95



S/. 77,313.14 S/. 77,442.00 S/. 77,571.07 S/. 77,700.35 S/. 77,829.85 S/. 77,959.57S/. 5,900.37 S/. 5,910.20 S/. 5,920.05 S/. 5,929.92 S/. 5,939.80 S/. 5,949.70

S/. 71,412.78 S/. 71,531.80 S/. 71,651.02 S/. 71,770.44 S/. 71,890.05 S/. 72,009.87S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00

S/. 7,272.00 S/. 7,272.00 S/. 7,272.00 S/. 7,272.00 S/. 7,272.00 S/. 7,272.00S/. 53,865.78 S/. 53,984.80 S/. 54,104.02 S/. 54,223.44 S/. 54,343.05 S/. 54,462.87




S/. 7,272.00 S/. 7,272.00 S/. 7,272.00 S/. 7,272.00 S/. 7,272.00 S/. 7,272.00S/. 54,582.89 S/. 54,703.10 S/. 50,713.52 S/. 50,834.14 S/. 50,954.96 S/. 51,075.98



S/. 78,873.66 S/. 79,005.12 S/. 79,136.79 S/. 79,268.69 S/. 79,400.80 S/. 79,533.14S/. 6,019.46 S/. 6,029.49 S/. 6,039.54 S/. 6,049.61 S/. 6,059.69 S/. 6,069.79

S/. 72,854.20 S/. 72,975.62 S/. 73,097.25 S/. 73,219.08 S/. 73,341.11 S/. 73,463.34S/. 14,385.00 S/. 14,385.00 S/. 14,385.00 S/. 14,385.00 S/. 14,385.00 S/. 14,385.00

S/. 7,272.00 S/. 7,272.00 S/. 7,272.00 S/. 7,272.00 S/. 7,272.00 S/. 7,272.00S/. 51,197.20 S/. 51,318.62 S/. 51,440.25 S/. 51,562.08 S/. 51,684.11 S/. 51,806.34


AÑO 5TOTAL

NOVIEMBRE DICIEMBRES/. 79,665.69 S/. 79,798.47

S/. 6,079.91 S/. 6,090.04S/. 73,585.78 S/. 73,708.43S/. 14,385.00 S/. 14,385.00

S/. 7,272.00 S/. 7,272.00S/. 51,928.78 S/. 52,051.43

S/. 35.22 S/. 17.73S/. 51,893.56 S/. 52,033.69S/. 15,568.07 S/. 15,610.11S/. 36,325.49 S/. 36,423.58

FLUJO DE CAJA PROYECTADO

AÑO 0 AÑO 1ENERO FEBRERO

INGRESOSFACTURACION S/. 72,331.00 S/. 72,451.55TOTAL INGRESOS S/. 72,331.00 S/. 72,451.55EGRESOSINVERSIÓN -S/. 51,780.56PAGO DE MATERIA PRIMA S/. 5,520.14 S/. 5,529.34GASTOS ADMINISTRATIVOS S/. 6,850.00 S/. 6,850.00GASTOS DE VENTAS S/. 3,030.00 S/. 3,030.00IMPUESTO A LA RENTA S/. 16,861.39 S/. 16,897.14TOTAL EGRESOS S/. 32,261.53 S/. 32,306.48FLUJO DE CAJA ECONOMICO S/. 40,069.47 S/. 40,145.08PRESTAMO S/. 51,780.56AMORTIZACIONES S/. 555.93 S/. 563.73INTERESES S/. 726.22 S/. 718.43FLUJO DE CAJA FINANCIERO NETO S/. 1,282.15 S/. 1,282.15FLUJO DE CAJA FINANCIERO S/. 38,787.32 S/. 38,862.92

VAN S/. 147,030.66TIR 75.09%

VAN

FINANCIAMIENTO

ENTIDAD FINANCIERA CONTINENTAL AÑOMONTO REQUERIDO S/. 51,780.56 0

PLAZO 5 AÑOS 1ITF 0.05% 2

COMISIONES POR ESTRUCTURACIÓN 0.75% 3PORTES S/. 3.50 4

MONTO NETO PRÉSTAMO S/. 51,784.06 5 TEA 16.83% 6TEM 1.40% 7

N (AÑOS) 5 8N (MESES) 60 9

CUOTA -S/. 1,282.15 101112131415161718

192021222324252627282930313233343536373839404142434445464748495051525354555657585960

FLUJO DE CAJA SENSIBILIZADOESCENARIO PESIMISTA

AÑO 0 AÑO 1

AÑO 0ENERO FEBRERO

INGRESOSFACTURACION S/. 72,331.00 S/. 65,206.40TOTAL INGRESOS S/. 72,331.00 S/. 65,206.40EGRESOSINVERSIÓN -S/. 51,780.56PAGO DE MATERIA PRIMA S/. 5,520.14 S/. 5,529.34GASTOS ADMINISTRATIVOS S/. 6,850.00 S/. 6,850.00GASTOS DE VENTAS S/. 3,030.00 S/. 3,030.00IMPUESTO A LA RENTA S/. 16,861.39 S/. 16,897.14TOTAL EGRESOS S/. 32,261.53 S/. 32,306.48FLUJO DE CAJA ECONOMICO S/. 40,069.47 S/. 32,899.92PRESTAMO S/. 51,780.56AMORTIZACIONES S/. 555.93 S/. 563.73INTERESES S/. 726.22 S/. 718.43FLUJO DE CAJA FINANCIERO NETO S/. 1,282.15 S/. 1,282.15FLUJO DE CAJA FINANCIERO S/. 38,787.32 S/. 31,617.77

RIESGO BAJO RIESGO MODERADO RIESGO ELEVADO15% 19.43% 23%

VAN S/. 161,825.68 S/. 115,539.64 S/. 90,834.78TIR 67%

ESCENARIO OPTIMISTA

AÑO 0AÑO 1

ENERO FEBREROINGRESOSFACTURACION S/. 72,331.00 S/. 108,677.33TOTAL INGRESOS S/. 72,331.00 S/. 108,677.33EGRESOSINVERSIÓN -S/. 51,780.56PAGO DE MATERIA PRIMA S/. 5,520.14 S/. 5,529.34GASTOS ADMINISTRATIVOS S/. 6,850.00 S/. 6,850.00GASTOS DE VENTAS S/. 3,030.00 S/. 3,030.00IMPUESTO A LA RENTA S/. 16,861.39 S/. 16,897.14TOTAL EGRESOS S/. 32,261.53 S/. 32,306.48FLUJO DE CAJA ECONOMICO S/. 40,069.47 S/. 76,370.85PRESTAMO S/. 51,780.56AMORTIZACIONES S/. 555.93 S/. 563.73INTERESES S/. 726.22 S/. 718.43FLUJO DE CAJA FINANCIERO NETO S/. 1,282.15 S/. 1,282.15FLUJO DE CAJA FINANCIERO S/. 38,787.32 S/. 75,088.70


VAN S/. 416,577.93 S/. 304,485.75 S/. 245,617.19TIR 109%

AÑO 1MARZO ABRIL MAYO JUNIO JULIO

S/. 72,572.30 S/. 72,693.26 S/. 72,814.41 S/. 72,935.77 S/. 73,057.33S/. 72,572.30 S/. 72,693.26 S/. 72,814.41 S/. 72,935.77 S/. 73,057.33

S/. 5,538.56 S/. 5,547.79 S/. 5,557.03 S/. 5,566.29 S/. 5,575.57S/. 6,850.00 S/. 6,850.00 S/. 6,850.00 S/. 6,850.00 S/. 6,850.00S/. 3,030.00 S/. 3,030.00 S/. 3,030.00 S/. 3,030.00 S/. 3,030.00


S/. 571.63 S/. 579.65 S/. 587.78 S/. 596.02 S/. 604.38S/. 710.52 S/. 702.50 S/. 694.37 S/. 686.13 S/. 677.77

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 38,938.63 S/. 39,014.43 S/. 39,090.33 S/. 39,166.32 S/. 39,242.41


S/. 204,284.39 S/. 147,030.66 S/. 116,631.85

SALDO INICIAL INTERES AMORTIZACION CUOTAS/. 51,780.56S/. 51,224.63 S/. 726.22 S/. 555.93 S/. 1,282.15S/. 50,660.90 S/. 718.43 S/. 563.73 S/. 1,282.15S/. 50,089.27 S/. 710.52 S/. 571.63 S/. 1,282.15S/. 49,509.62 S/. 702.50 S/. 579.65 S/. 1,282.15S/. 48,921.84 S/. 694.37 S/. 587.78 S/. 1,282.15S/. 48,325.82 S/. 686.13 S/. 596.02 S/. 1,282.15S/. 47,721.44 S/. 677.77 S/. 604.38 S/. 1,282.15S/. 47,108.58 S/. 669.29 S/. 612.86 S/. 1,282.15S/. 46,487.12 S/. 660.70 S/. 621.45 S/. 1,282.15S/. 45,856.95 S/. 651.98 S/. 630.17 S/. 1,282.15S/. 45,217.95 S/. 643.14 S/. 639.01 S/. 1,282.15S/. 44,569.98 S/. 634.18 S/. 647.97 S/. 1,282.15S/. 43,912.92 S/. 625.09 S/. 657.06 S/. 1,282.15S/. 43,246.64 S/. 615.88 S/. 666.27 S/. 1,282.15S/. 42,571.03 S/. 606.53 S/. 675.62 S/. 1,282.15S/. 41,885.93 S/. 597.06 S/. 685.09 S/. 1,282.15S/. 41,191.23 S/. 587.45 S/. 694.70 S/. 1,282.15S/. 40,486.79 S/. 577.71 S/. 704.44 S/. 1,282.15

S/. 39,772.46 S/. 567.83 S/. 714.32 S/. 1,282.15S/. 39,048.12 S/. 557.81 S/. 724.34 S/. 1,282.15S/. 38,313.62 S/. 547.65 S/. 734.50 S/. 1,282.15S/. 37,568.81 S/. 537.35 S/. 744.80 S/. 1,282.15S/. 36,813.56 S/. 526.90 S/. 755.25 S/. 1,282.15S/. 36,047.72 S/. 516.31 S/. 765.84 S/. 1,282.15S/. 35,271.14 S/. 505.57 S/. 776.58 S/. 1,282.15S/. 34,483.67 S/. 494.68 S/. 787.47 S/. 1,282.15S/. 33,685.15 S/. 483.63 S/. 798.52 S/. 1,282.15S/. 32,875.43 S/. 472.43 S/. 809.72 S/. 1,282.15S/. 32,054.36 S/. 461.08 S/. 821.07 S/. 1,282.15S/. 31,221.77 S/. 449.56 S/. 832.59 S/. 1,282.15S/. 30,377.50 S/. 437.89 S/. 844.27 S/. 1,282.15S/. 29,521.39 S/. 426.04 S/. 856.11 S/. 1,282.15S/. 28,653.28 S/. 414.04 S/. 868.11 S/. 1,282.15S/. 27,772.99 S/. 401.86 S/. 880.29 S/. 1,282.15S/. 26,880.35 S/. 389.52 S/. 892.64 S/. 1,282.15S/. 25,975.20 S/. 377.00 S/. 905.15 S/. 1,282.15S/. 25,057.35 S/. 364.30 S/. 917.85 S/. 1,282.15S/. 24,126.63 S/. 351.43 S/. 930.72 S/. 1,282.15S/. 23,182.85 S/. 338.38 S/. 943.78 S/. 1,282.15S/. 22,225.84 S/. 325.14 S/. 957.01 S/. 1,282.15S/. 21,255.40 S/. 311.72 S/. 970.43 S/. 1,282.15S/. 20,271.36 S/. 298.11 S/. 984.04 S/. 1,282.15S/. 19,273.51 S/. 284.31 S/. 997.85 S/. 1,282.15S/. 18,261.67 S/. 270.31 S/. 1,011.84 S/. 1,282.15S/. 17,235.64 S/. 256.12 S/. 1,026.03 S/. 1,282.15S/. 16,195.22 S/. 241.73 S/. 1,040.42 S/. 1,282.15S/. 15,140.20 S/. 227.14 S/. 1,055.01 S/. 1,282.15S/. 14,070.39 S/. 212.34 S/. 1,069.81 S/. 1,282.15S/. 12,985.58 S/. 197.34 S/. 1,084.81 S/. 1,282.15S/. 11,885.55 S/. 182.12 S/. 1,100.03 S/. 1,282.15S/. 10,770.09 S/. 166.69 S/. 1,115.46 S/. 1,282.15

S/. 9,638.99 S/. 151.05 S/. 1,131.10 S/. 1,282.15S/. 8,492.03 S/. 135.19 S/. 1,146.97 S/. 1,282.15S/. 7,328.98 S/. 119.10 S/. 1,163.05 S/. 1,282.15S/. 6,149.61 S/. 102.79 S/. 1,179.36 S/. 1,282.15S/. 4,953.71 S/. 86.25 S/. 1,195.90 S/. 1,282.15S/. 3,741.03 S/. 69.48 S/. 1,212.68 S/. 1,282.15S/. 2,511.35 S/. 52.47 S/. 1,229.68 S/. 1,282.15S/. 1,264.42 S/. 35.22 S/. 1,246.93 S/. 1,282.15

S/. 0.00 S/. 17.73 S/. 1,264.42 S/. 1,282.15S/. 51,780.56

AÑO 1

MARZO ABRIL MAYO JUNIO JULIO

S/. 65,315.07 S/. 65,423.93 S/. 65,532.97 S/. 65,642.19 S/. 65,751.60S/. 65,315.07 S/. 65,423.93 S/. 65,532.97 S/. 65,642.19 S/. 65,751.60



S/. 571.63 S/. 579.65 S/. 587.78 S/. 596.02 S/. 604.38S/. 710.52 S/. 702.50 S/. 694.37 S/. 686.13 S/. 677.77

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 31,681.40 S/. 31,745.10 S/. 31,808.88 S/. 31,872.74 S/. 31,936.68

-S/. 51,780.56 S/. 38,787.32 S/. 31,617.77 S/. 31,681.40

AÑO 1MARZO ABRIL MAYO JUNIO JULIO

S/. 108,858.46 S/. 109,039.89 S/. 109,221.62 S/. 109,403.66 S/. 109,586.00S/. 108,858.46 S/. 109,039.89 S/. 109,221.62 S/. 109,403.66 S/. 109,586.00



S/. 571.63 S/. 579.65 S/. 587.78 S/. 596.02 S/. 604.38S/. 710.52 S/. 702.50 S/. 694.37 S/. 686.13 S/. 677.77

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 75,224.78 S/. 75,361.06 S/. 75,497.53 S/. 75,634.21 S/. 75,771.08

-51780.56 38787.3168405896 75088.699604 75224.779931

AÑO 1 AÑO 2AGOSTO SEPTIEMBRE OCTUBRE NOVIEMBRE DICIEMBRE ENERO

S/. 73,179.09 S/. 73,301.06 S/. 73,423.23 S/. 73,545.60 S/. 73,668.17 S/. 73,790.95S/. 73,179.09 S/. 73,301.06 S/. 73,423.23 S/. 73,545.60 S/. 73,668.17 S/. 73,790.95



S/. 612.86 S/. 621.45 S/. 630.17 S/. 639.01 S/. 647.97 S/. 657.06S/. 669.29 S/. 660.70 S/. 651.98 S/. 643.14 S/. 634.18 S/. 625.09

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 39,318.60 S/. 39,394.88 S/. 39,471.25 S/. 39,547.73 S/. 39,624.29 S/. 35,182.45

-S/. 51,780.56S/. 38,787.32S/. 38,862.92S/. 38,938.63S/. 39,014.43S/. 39,090.33S/. 39,166.32S/. 39,242.41S/. 39,318.60S/. 39,394.88S/. 39,471.25S/. 39,547.73S/. 39,624.29S/. 35,182.45S/. 35,259.21S/. 35,336.06S/. 35,413.00S/. 35,490.03S/. 35,567.16

S/. 35,644.38S/. 35,721.69S/. 35,799.10S/. 35,876.59S/. 35,954.18S/. 36,031.86S/. 35,261.22S/. 35,339.08S/. 35,417.03S/. 35,495.06S/. 35,573.18S/. 35,651.40S/. 35,729.70S/. 35,808.08S/. 35,886.56S/. 35,965.12S/. 36,043.76S/. 36,122.49S/. 36,201.31S/. 36,280.21S/. 36,359.19S/. 36,438.26S/. 36,517.41S/. 36,596.64S/. 36,675.95S/. 36,755.35S/. 36,834.82S/. 36,914.38S/. 36,994.01S/. 37,073.72S/. 34,276.51S/. 34,356.38S/. 34,436.33S/. 34,516.35S/. 34,596.44S/. 34,676.61S/. 34,756.86S/. 34,837.18S/. 34,917.57S/. 34,998.03S/. 35,078.56S/. 35,159.17

AÑO 1 AÑO 2

AGOSTO SEPTIEMBRE OCTUBRE NOVIEMBRE DICIEMBRE ENERO

S/. 65,861.18 S/. 65,970.95 S/. 66,080.90 S/. 66,191.04 S/. 66,301.36 S/. 66,411.86S/. 65,861.18 S/. 65,970.95 S/. 66,080.90 S/. 66,191.04 S/. 66,301.36 S/. 66,411.86



S/. 612.86 S/. 621.45 S/. 630.17 S/. 639.01 S/. 647.97 S/. 657.06S/. 669.29 S/. 660.70 S/. 651.98 S/. 643.14 S/. 634.18 S/. 625.09

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 32,000.69 S/. 32,064.77 S/. 32,128.93 S/. 32,193.17 S/. 32,257.47 S/. 27,803.36

S/. 31,745.10 S/. 31,808.88 S/. 31,872.74 S/. 31,936.68 S/. 32,000.69 S/. 32,064.77


S/. 109,768.64 S/. 109,951.59 S/. 110,134.84 S/. 110,318.40 S/. 110,502.26 S/. 110,686.43S/. 109,768.64 S/. 109,951.59 S/. 110,134.84 S/. 110,318.40 S/. 110,502.26 S/. 110,686.43



S/. 612.86 S/. 621.45 S/. 630.17 S/. 639.01 S/. 647.97 S/. 657.06S/. 669.29 S/. 660.70 S/. 651.98 S/. 643.14 S/. 634.18 S/. 625.09

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 75,908.14 S/. 76,045.41 S/. 76,182.87 S/. 76,320.52 S/. 76,458.38 S/. 72,077.93

75361.057747 75497.532969 75634.205508 75771.075273 75908.142161 76045.406069

AÑO 2FEBRERO MARZO ABRIL MAYO JUNIO JULIO

S/. 73,913.94 S/. 74,037.13 S/. 74,160.52 S/. 74,284.13 S/. 74,407.93 S/. 74,531.95S/. 73,913.94 S/. 74,037.13 S/. 74,160.52 S/. 74,284.13 S/. 74,407.93 S/. 74,531.95

S/. 5,640.95 S/. 5,650.35 S/. 5,659.77 S/. 5,669.20 S/. 5,678.65 S/. 5,688.11S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00

S/. 6,060.00 S/. 6,060.00 S/. 6,060.00 S/. 6,060.00 S/. 6,060.00 S/. 6,060.00S/. 15,396.63 S/. 15,433.57 S/. 15,470.61 S/. 15,507.74 S/. 15,544.97 S/. 15,582.30S/. 37,372.58 S/. 37,418.92 S/. 37,465.38 S/. 37,511.94 S/. 37,558.62 S/. 37,605.41S/. 36,541.36 S/. 36,618.21 S/. 36,695.15 S/. 36,772.18 S/. 36,849.31 S/. 36,926.53

S/. 666.27 S/. 675.62 S/. 685.09 S/. 694.70 S/. 704.44 S/. 714.32S/. 615.88 S/. 606.53 S/. 597.06 S/. 587.45 S/. 577.71 S/. 567.83

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 35,259.21 S/. 35,336.06 S/. 35,413.00 S/. 35,490.03 S/. 35,567.16 S/. 35,644.38

AÑO 2

FEBRERO MARZO ABRIL MAYO JUNIO JULIO

S/. 66,522.55 S/. 66,633.42 S/. 66,744.47 S/. 66,855.71 S/. 66,967.14 S/. 67,078.75S/. 66,522.55 S/. 66,633.42 S/. 66,744.47 S/. 66,855.71 S/. 66,967.14 S/. 67,078.75

S/. 5,640.95 S/. 5,650.35 S/. 5,659.77 S/. 5,669.20 S/. 5,678.65 S/. 5,688.11S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00


S/. 666.27 S/. 675.62 S/. 685.09 S/. 694.70 S/. 704.44 S/. 714.32S/. 615.88 S/. 606.53 S/. 597.06 S/. 587.45 S/. 577.71 S/. 567.83

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 27,867.81 S/. 27,932.34 S/. 27,996.94 S/. 28,061.62 S/. 28,126.37 S/. 28,191.19

S/. 32,128.93 S/. 32,193.17 S/. 32,257.47 S/. 27,803.36 S/. 27,867.81 S/. 27,932.34


S/. 110,870.91 S/. 111,055.69 S/. 111,240.79 S/. 111,426.19 S/. 111,611.90 S/. 111,797.92S/. 110,870.91 S/. 111,055.69 S/. 111,240.79 S/. 111,426.19 S/. 111,611.90 S/. 111,797.92

S/. 5,640.95 S/. 5,650.35 S/. 5,659.77 S/. 5,669.20 S/. 5,678.65 S/. 5,688.11S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00


S/. 666.27 S/. 675.62 S/. 685.09 S/. 694.70 S/. 704.44 S/. 714.32S/. 615.88 S/. 606.53 S/. 597.06 S/. 587.45 S/. 577.71 S/. 567.83

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 72,216.18 S/. 72,354.62 S/. 72,493.26 S/. 72,632.10 S/. 72,771.13 S/. 72,910.35

76182.866882 76320.524482 76458.378744 72077.929536 72216.17672 72354.620151


S/. 74,656.17 S/. 74,780.59 S/. 74,905.23 S/. 75,030.07 S/. 75,155.12 S/. 75,280.38S/. 74,656.17 S/. 74,780.59 S/. 74,905.23 S/. 75,030.07 S/. 75,155.12 S/. 75,280.38

S/. 5,697.59 S/. 5,707.09 S/. 5,716.60 S/. 5,726.13 S/. 5,735.67 S/. 5,745.23S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00


S/. 724.34 S/. 734.50 S/. 744.80 S/. 755.25 S/. 765.84 S/. 776.58S/. 557.81 S/. 547.65 S/. 537.35 S/. 526.90 S/. 516.31 S/. 505.57

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 35,721.69 S/. 35,799.10 S/. 35,876.59 S/. 35,954.18 S/. 36,031.86 S/. 35,261.22

AÑO 2 AÑO 3


S/. 67,190.55 S/. 67,302.53 S/. 67,414.70 S/. 67,527.06 S/. 67,639.61 S/. 67,752.34S/. 67,190.55 S/. 67,302.53 S/. 67,414.70 S/. 67,527.06 S/. 67,639.61 S/. 67,752.34

S/. 5,697.59 S/. 5,707.09 S/. 5,716.60 S/. 5,726.13 S/. 5,735.67 S/. 5,745.23S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00


S/. 724.34 S/. 734.50 S/. 744.80 S/. 755.25 S/. 765.84 S/. 776.58S/. 557.81 S/. 547.65 S/. 537.35 S/. 526.90 S/. 516.31 S/. 505.57

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 28,256.08 S/. 28,321.04 S/. 28,386.07 S/. 28,451.17 S/. 28,516.34 S/. 27,733.18

S/. 27,996.94 S/. 28,061.62 S/. 28,126.37 S/. 28,191.19 S/. 28,256.08 S/. 28,321.04


S/. 111,984.25 S/. 112,170.89 S/. 112,357.84 S/. 112,545.10 S/. 112,732.68 S/. 112,920.57S/. 111,984.25 S/. 112,170.89 S/. 112,357.84 S/. 112,545.10 S/. 112,732.68 S/. 112,920.57

S/. 5,697.59 S/. 5,707.09 S/. 5,716.60 S/. 5,726.13 S/. 5,735.67 S/. 5,745.23S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00


S/. 724.34 S/. 734.50 S/. 744.80 S/. 755.25 S/. 765.84 S/. 776.58S/. 557.81 S/. 547.65 S/. 537.35 S/. 526.90 S/. 516.31 S/. 505.57

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 73,049.78 S/. 73,189.39 S/. 73,329.21 S/. 73,469.21 S/. 73,609.41 S/. 72,901.41

72493.259676 72632.095136 72771.126365 72910.353191 73049.775431 73189.392899


S/. 75,405.84 S/. 75,531.52 S/. 75,657.41 S/. 75,783.50 S/. 75,909.81 S/. 76,036.32S/. 75,405.84 S/. 75,531.52 S/. 75,657.41 S/. 75,783.50 S/. 75,909.81 S/. 76,036.32

S/. 5,754.81 S/. 5,764.40 S/. 5,774.00 S/. 5,783.63 S/. 5,793.27 S/. 5,802.92S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00


S/. 787.47 S/. 798.52 S/. 809.72 S/. 821.07 S/. 832.59 S/. 844.27S/. 494.68 S/. 483.63 S/. 472.43 S/. 461.08 S/. 449.56 S/. 437.89

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 35,339.08 S/. 35,417.03 S/. 35,495.06 S/. 35,573.18 S/. 35,651.40 S/. 35,729.70

AÑO 3


S/. 67,865.26 S/. 67,978.37 S/. 68,091.67 S/. 68,205.15 S/. 68,318.83 S/. 68,432.69S/. 67,865.26 S/. 67,978.37 S/. 68,091.67 S/. 68,205.15 S/. 68,318.83 S/. 68,432.69

S/. 5,754.81 S/. 5,764.40 S/. 5,774.00 S/. 5,783.63 S/. 5,793.27 S/. 5,802.92S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00


S/. 787.47 S/. 798.52 S/. 809.72 S/. 821.07 S/. 832.59 S/. 844.27S/. 494.68 S/. 483.63 S/. 472.43 S/. 461.08 S/. 449.56 S/. 437.89

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 27,798.49 S/. 27,863.87 S/. 27,929.32 S/. 27,994.83 S/. 28,060.42 S/. 28,126.06

S/. 28,386.07 S/. 28,451.17 S/. 28,516.34 S/. 27,733.18 S/. 27,798.49 S/. 27,863.87


S/. 113,108.77 S/. 113,297.28 S/. 113,486.11 S/. 113,675.25 S/. 113,864.71 S/. 114,054.49S/. 113,108.77 S/. 113,297.28 S/. 113,486.11 S/. 113,675.25 S/. 113,864.71 S/. 114,054.49

S/. 5,754.81 S/. 5,764.40 S/. 5,774.00 S/. 5,783.63 S/. 5,793.27 S/. 5,802.92S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00


S/. 787.47 S/. 798.52 S/. 809.72 S/. 821.07 S/. 832.59 S/. 844.27S/. 494.68 S/. 483.63 S/. 472.43 S/. 461.08 S/. 449.56 S/. 437.89

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 73,042.00 S/. 73,182.79 S/. 73,323.76 S/. 73,464.94 S/. 73,606.30 S/. 73,747.86

73329.205398 73469.212726 73609.414671 72901.411015 73042.00153 73182.785983


S/. 76,163.05 S/. 76,289.99 S/. 76,417.14 S/. 76,544.50 S/. 76,672.08 S/. 76,799.86S/. 76,163.05 S/. 76,289.99 S/. 76,417.14 S/. 76,544.50 S/. 76,672.08 S/. 76,799.86

S/. 5,812.59 S/. 5,822.28 S/. 5,831.99 S/. 5,841.71 S/. 5,851.44 S/. 5,861.19S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00


S/. 856.11 S/. 868.11 S/. 880.29 S/. 892.64 S/. 905.15 S/. 917.85S/. 426.04 S/. 414.04 S/. 401.86 S/. 389.52 S/. 377.00 S/. 364.30

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 35,808.08 S/. 35,886.56 S/. 35,965.12 S/. 36,043.76 S/. 36,122.49 S/. 36,201.31

AÑO 3 AÑO 4


S/. 68,546.75 S/. 68,660.99 S/. 68,775.43 S/. 68,890.05 S/. 69,004.87 S/. 69,119.88S/. 68,546.75 S/. 68,660.99 S/. 68,775.43 S/. 68,890.05 S/. 69,004.87 S/. 69,119.88

S/. 5,812.59 S/. 5,822.28 S/. 5,831.99 S/. 5,841.71 S/. 5,851.44 S/. 5,861.19S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00


S/. 856.11 S/. 868.11 S/. 880.29 S/. 892.64 S/. 905.15 S/. 917.85S/. 426.04 S/. 414.04 S/. 401.86 S/. 389.52 S/. 377.00 S/. 364.30

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 28,191.78 S/. 28,257.56 S/. 28,323.40 S/. 28,389.31 S/. 28,455.28 S/. 28,521.32

S/. 27,929.32 S/. 27,994.83 S/. 28,060.42 S/. 28,126.06 S/. 28,191.78 S/. 28,257.56


S/. 114,244.58 S/. 114,434.99 S/. 114,625.71 S/. 114,816.75 S/. 115,008.11 S/. 115,199.80S/. 114,244.58 S/. 114,434.99 S/. 114,625.71 S/. 114,816.75 S/. 115,008.11 S/. 115,199.80

S/. 5,812.59 S/. 5,822.28 S/. 5,831.99 S/. 5,841.71 S/. 5,851.44 S/. 5,861.19S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00


S/. 856.11 S/. 868.11 S/. 880.29 S/. 892.64 S/. 905.15 S/. 917.85S/. 426.04 S/. 414.04 S/. 401.86 S/. 389.52 S/. 377.00 S/. 364.30

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 73,889.61 S/. 74,031.55 S/. 74,173.69 S/. 74,316.01 S/. 74,458.53 S/. 74,601.24

73323.76413 73464.935719 73606.300491 73747.858176 73889.608499 74031.551172


S/. 76,927.86 S/. 77,056.08 S/. 77,184.50 S/. 77,313.14 S/. 77,442.00 S/. 77,571.07S/. 76,927.86 S/. 77,056.08 S/. 77,184.50 S/. 77,313.14 S/. 77,442.00 S/. 77,571.07

S/. 5,870.96 S/. 5,880.75 S/. 5,890.55 S/. 5,900.37 S/. 5,910.20 S/. 5,920.05S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00


S/. 930.72 S/. 943.78 S/. 957.01 S/. 970.43 S/. 984.04 S/. 997.85S/. 351.43 S/. 338.38 S/. 325.14 S/. 311.72 S/. 298.11 S/. 284.31

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 36,280.21 S/. 36,359.19 S/. 36,438.26 S/. 36,517.41 S/. 36,596.64 S/. 36,675.95

AÑO 4


S/. 69,235.08 S/. 69,350.47 S/. 69,466.05 S/. 69,581.83 S/. 69,697.80 S/. 69,813.96S/. 69,235.08 S/. 69,350.47 S/. 69,466.05 S/. 69,581.83 S/. 69,697.80 S/. 69,813.96

S/. 5,870.96 S/. 5,880.75 S/. 5,890.55 S/. 5,900.37 S/. 5,910.20 S/. 5,920.05S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00


S/. 930.72 S/. 943.78 S/. 957.01 S/. 970.43 S/. 984.04 S/. 997.85S/. 351.43 S/. 338.38 S/. 325.14 S/. 311.72 S/. 298.11 S/. 284.31

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 28,587.42 S/. 28,653.58 S/. 28,719.81 S/. 28,786.09 S/. 28,852.44 S/. 28,918.85

S/. 28,323.40 S/. 28,389.31 S/. 28,455.28 S/. 28,521.32 S/. 28,587.42 S/. 28,653.58


S/. 115,391.79 S/. 115,584.11 S/. 115,776.75 S/. 115,969.72 S/. 116,163.00 S/. 116,356.60S/. 115,391.79 S/. 115,584.11 S/. 115,776.75 S/. 115,969.72 S/. 116,163.00 S/. 116,356.60

S/. 5,870.96 S/. 5,880.75 S/. 5,890.55 S/. 5,900.37 S/. 5,910.20 S/. 5,920.05S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00


S/. 930.72 S/. 943.78 S/. 957.01 S/. 970.43 S/. 984.04 S/. 997.85S/. 351.43 S/. 338.38 S/. 325.14 S/. 311.72 S/. 298.11 S/. 284.31

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 74,744.14 S/. 74,887.23 S/. 75,030.51 S/. 75,173.98 S/. 75,317.64 S/. 75,461.49

74173.6859 74316.01238 74458.530298 74601.239331 74744.139145 74887.229401


S/. 77,700.35 S/. 77,829.85 S/. 77,959.57 S/. 78,089.50 S/. 78,219.65 S/. 78,350.02S/. 77,700.35 S/. 77,829.85 S/. 77,959.57 S/. 78,089.50 S/. 78,219.65 S/. 78,350.02

S/. 5,929.92 S/. 5,939.80 S/. 5,949.70 S/. 5,959.62 S/. 5,969.55 S/. 5,979.50S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 14,385.00


S/. 1,011.84 S/. 1,026.03 S/. 1,040.42 S/. 1,055.01 S/. 1,069.81 S/. 1,084.81S/. 270.31 S/. 256.12 S/. 241.73 S/. 227.14 S/. 212.34 S/. 197.34

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 36,755.35 S/. 36,834.82 S/. 36,914.38 S/. 36,994.01 S/. 37,073.72 S/. 34,276.51

AÑO 4 AÑO 5


S/. 69,930.32 S/. 70,046.87 S/. 70,163.61 S/. 70,280.55 S/. 70,397.69 S/. 70,515.02S/. 69,930.32 S/. 70,046.87 S/. 70,163.61 S/. 70,280.55 S/. 70,397.69 S/. 70,515.02

S/. 5,929.92 S/. 5,939.80 S/. 5,949.70 S/. 5,959.62 S/. 5,969.55 S/. 5,979.50S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 14,385.00


S/. 1,011.84 S/. 1,026.03 S/. 1,040.42 S/. 1,055.01 S/. 1,069.81 S/. 1,084.81S/. 270.31 S/. 256.12 S/. 241.73 S/. 227.14 S/. 212.34 S/. 197.34

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 28,985.31 S/. 29,051.84 S/. 29,118.42 S/. 29,185.06 S/. 29,251.76 S/. 26,441.51

S/. 28,719.81 S/. 28,786.09 S/. 28,852.44 S/. 28,918.85 S/. 28,985.31 S/. 29,051.84


S/. 116,550.53 S/. 116,744.78 S/. 116,939.36 S/. 117,134.26 S/. 117,329.48 S/. 117,525.03S/. 116,550.53 S/. 116,744.78 S/. 116,939.36 S/. 117,134.26 S/. 117,329.48 S/. 117,525.03

S/. 5,929.92 S/. 5,939.80 S/. 5,949.70 S/. 5,959.62 S/. 5,969.55 S/. 5,979.50S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 10,275.00 S/. 14,385.00


S/. 1,011.84 S/. 1,026.03 S/. 1,040.42 S/. 1,055.01 S/. 1,069.81 S/. 1,084.81S/. 270.31 S/. 256.12 S/. 241.73 S/. 227.14 S/. 212.34 S/. 197.34

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 75,605.52 S/. 75,749.75 S/. 75,894.16 S/. 76,038.76 S/. 76,183.55 S/. 73,451.52

75030.509744 75173.979814 75317.639239 75461.487635 75605.524611 75749.749762


S/. 78,480.60 S/. 78,611.40 S/. 78,742.42 S/. 78,873.66 S/. 79,005.12 S/. 79,136.79S/. 78,480.60 S/. 78,611.40 S/. 78,742.42 S/. 78,873.66 S/. 79,005.12 S/. 79,136.79

S/. 5,989.46 S/. 5,999.45 S/. 6,009.45 S/. 6,019.46 S/. 6,029.49 S/. 6,039.54S/. 14,385.00 S/. 14,385.00 S/. 14,385.00 S/. 14,385.00 S/. 14,385.00 S/. 14,385.00


S/. 1,100.03 S/. 1,115.46 S/. 1,131.10 S/. 1,146.97 S/. 1,163.05 S/. 1,179.36S/. 182.12 S/. 166.69 S/. 151.05 S/. 135.19 S/. 119.10 S/. 102.79

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 34,356.38 S/. 34,436.33 S/. 34,516.35 S/. 34,596.44 S/. 34,676.61 S/. 34,756.86

AÑO 5


S/. 70,632.54 S/. 70,750.26 S/. 70,868.18 S/. 70,986.29 S/. 71,104.60 S/. 71,223.11S/. 70,632.54 S/. 70,750.26 S/. 70,868.18 S/. 70,986.29 S/. 71,104.60 S/. 71,223.11

S/. 5,989.46 S/. 5,999.45 S/. 6,009.45 S/. 6,019.46 S/. 6,029.49 S/. 6,039.54S/. 14,385.00 S/. 14,385.00 S/. 14,385.00 S/. 14,385.00 S/. 14,385.00 S/. 14,385.00


S/. 1,100.03 S/. 1,115.46 S/. 1,131.10 S/. 1,146.97 S/. 1,163.05 S/. 1,179.36S/. 182.12 S/. 166.69 S/. 151.05 S/. 135.19 S/. 119.10 S/. 102.79

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 26,508.32 S/. 26,575.19 S/. 26,642.11 S/. 26,709.08 S/. 26,776.10 S/. 26,843.18

S/. 29,118.42 S/. 29,185.06 S/. 29,251.76 S/. 26,441.51 S/. 26,508.32 S/. 26,575.19


S/. 117,720.90 S/. 117,917.11 S/. 118,113.63 S/. 118,310.49 S/. 118,507.67 S/. 118,705.19S/. 117,720.90 S/. 117,917.11 S/. 118,113.63 S/. 118,310.49 S/. 118,507.67 S/. 118,705.19

S/. 5,989.46 S/. 5,999.45 S/. 6,009.45 S/. 6,019.46 S/. 6,029.49 S/. 6,039.54S/. 14,385.00 S/. 14,385.00 S/. 14,385.00 S/. 14,385.00 S/. 14,385.00 S/. 14,385.00


S/. 1,100.03 S/. 1,115.46 S/. 1,131.10 S/. 1,146.97 S/. 1,163.05 S/. 1,179.36S/. 182.12 S/. 166.69 S/. 151.05 S/. 135.19 S/. 119.10 S/. 102.79

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 73,596.68 S/. 73,742.03 S/. 73,887.56 S/. 74,033.27 S/. 74,179.17 S/. 74,325.25

75894.162676 76038.762926 76183.550077 73451.523682 73596.683282 73742.028407

AÑO 5 TOTALAGOSTO SEPTIEMBRE OCTUBRE NOVIEMBRE DICIEMBRE

S/. 79,268.69 S/. 79,400.80 S/. 79,533.14 S/. 79,665.69 S/. 79,798.47 S/. 4,560,278.30S/. 79,268.69 S/. 79,400.80 S/. 79,533.14 S/. 79,665.69 S/. 79,798.47 S/. 4,560,278.30

S/. 6,049.61 S/. 6,059.69 S/. 6,069.79 S/. 6,079.91 S/. 6,090.04 S/. 348,030.23S/. 14,385.00 S/. 14,385.00 S/. 14,385.00 S/. 14,385.00 S/. 14,385.00 S/. 624,720.00

S/. 7,272.00 S/. 7,272.00 S/. 7,272.00 S/. 7,272.00 S/. 7,272.00 S/. 370,872.00S/. 15,442.75 S/. 15,484.39 S/. 15,526.16 S/. 15,568.07 S/. 15,610.11 S/. 957,452.26S/. 43,149.36 S/. 43,201.08 S/. 43,252.95 S/. 43,304.98 S/. 43,357.15 S/. 2,301,074.49S/. 36,119.33 S/. 36,199.72 S/. 36,280.18 S/. 36,360.71 S/. 36,441.32 S/. 2,259,203.81

S/. 1,195.90 S/. 1,212.68 S/. 1,229.68 S/. 1,246.93 S/. 1,264.42 S/. 51,780.56S/. 86.25 S/. 69.48 S/. 52.47 S/. 35.22 S/. 17.73 S/. 25,148.55

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 76,929.11S/. 34,837.18 S/. 34,917.57 S/. 34,998.03 S/. 35,078.56 S/. 35,159.17 S/. 2,182,274.70

AÑO 5

AGOSTO SEPTIEMBRE OCTUBRE NOVIEMBRE DICIEMBRE

S/. 71,341.82 S/. 71,460.72 S/. 71,579.82 S/. 71,699.12 S/. 71,818.62S/. 71,341.82 S/. 71,460.72 S/. 71,579.82 S/. 71,699.12 S/. 71,818.62

S/. 6,049.61 S/. 6,059.69 S/. 6,069.79 S/. 6,079.91 S/. 6,090.04S/. 14,385.00 S/. 14,385.00 S/. 14,385.00 S/. 14,385.00 S/. 14,385.00

S/. 7,272.00 S/. 7,272.00 S/. 7,272.00 S/. 7,272.00 S/. 7,272.00S/. 15,442.75 S/. 15,484.39 S/. 15,526.16 S/. 15,568.07 S/. 15,610.11S/. 43,149.36 S/. 43,201.08 S/. 43,252.95 S/. 43,304.98 S/. 43,357.15S/. 28,192.46 S/. 28,259.64 S/. 28,326.87 S/. 28,394.15 S/. 36,441.32

S/. 1,195.90 S/. 1,212.68 S/. 1,229.68 S/. 1,246.93 S/. 1,264.42S/. 86.25 S/. 69.48 S/. 52.47 S/. 35.22 S/. 17.73

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 26,910.31 S/. 26,977.49 S/. 27,044.72 S/. 27,111.99 S/. 35,159.17

S/. 26,642.11 S/. 26,709.08 S/. 26,776.10 S/. 26,843.18 S/. 26,910.31 S/. 26,977.49

AÑO 5AGOSTO SEPTIEMBRE OCTUBRE NOVIEMBRE DICIEMBRE

S/. 118,903.03 S/. 119,101.20 S/. 119,299.70 S/. 119,498.54 S/. 119,697.70S/. 118,903.03 S/. 119,101.20 S/. 119,299.70 S/. 119,498.54 S/. 119,697.70

S/. 6,049.61 S/. 6,059.69 S/. 6,069.79 S/. 6,079.91 S/. 6,090.04S/. 14,385.00 S/. 14,385.00 S/. 14,385.00 S/. 14,385.00 S/. 14,385.00

S/. 7,272.00 S/. 7,272.00 S/. 7,272.00 S/. 7,272.00 S/. 7,272.00S/. 15,442.75 S/. 15,484.39 S/. 15,526.16 S/. 15,568.07 S/. 15,610.11S/. 43,149.36 S/. 43,201.08 S/. 43,252.95 S/. 43,304.98 S/. 43,357.15S/. 75,753.67 S/. 75,900.12 S/. 76,046.75 S/. 76,193.56 S/. 36,441.32

S/. 1,195.90 S/. 1,212.68 S/. 1,229.68 S/. 1,246.93 S/. 1,264.42S/. 86.25 S/. 69.48 S/. 52.47 S/. 35.22 S/. 17.73

S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15 S/. 1,282.15S/. 74,471.52 S/. 74,617.97 S/. 74,764.60 S/. 74,911.41 S/. 35,159.17

73887.558574 74033.273291 74179.172051 74325.254336 74471.519615 74617.967345861

S/. 27,044.72 S/. 27,111.99 S/. 35,159.17

74764.596971964 74911.407924423 35159.166425627

% POBLACION*%

Clúster 1 14.000 3.50% 4577 1.667 7628.19 5.172 1.000 0.25% 327 7.000 2288.46 3.333 4.000 1.00% 1308 3.250 4249.99 4.584 1.000 0.25% 327 4.000 1307.69 3.335 1.000 0.25% 327 1.000 326.92 1.676 6.000 1.50% 1962 1.833 3596.15 4.447 1.000 0.25% 327 4.000 1307.69 0.838 1.000 0.25% 327 4.000 1307.69 6.679 1.000 0.25% 327 0.000 0.00 1.67

10 1.000 0.25% 327 6.000 1961.54 3.3311 1.000 0.25% 327 1.000 326.92 5.0012 32.000 8.00% 10462 2.313 24192.27 4.6613 1.000 0.25% 327 2.000 653.85 3.3314 2.000 0.50% 654 1.500 980.77 2.9215 4.000 1.00% 1308 3.000 3923.07 3.9616 1.000 0.25% 327 6.000 1961.54 0.8317 7.000 1.75% 2288 2.143 4903.84 3.6918 21.000 5.25% 6865 2.333 16019.20 3.6519 14.000 3.50% 4577 2.714 12423.06 5.5420 1.000 0.25% 327 1.000 326.92 6.6721 1.000 0.25% 327 3.000 980.77 6.6722 1.000 0.25% 327 6.000 1961.54 0.8323 20.000 5.00% 6538 3.650 23865.34 4.9624 26.000 6.50% 8500 2.077 17653.82 4.9025 7.000 1.75% 2288 3.143 7192.30 4.2926 66.000 16.50% 21577 2.576 55576.83 4.3327 129.000 32.25% 42173 2.547 107409.37 3.9528 6.000 1.50% 1962 2.167 4249.99 4.3129 28.000 7.00% 9154 2.964 27134.57 4.3530 1.000 0.25% 327 2.000 653.85 3.33

Válido 400.000 100.00% 130769Perdidos 0.000

Número de casos en cada clúster

FRECUENCIA DE COMPRA A LA

SEMANA (REAL)

DEMANDA SEMANAL

REALPRECIO

REAL

INGRESO REAL

S/. 39,412.32 2.733 12510.23 18.33 S/. 229,354.30S/. 7,628.19 2.000 653.85 20.00 S/. 13,076.90

S/. 19,479.13 1.500 1961.54 13.75 S/. 26,971.11S/. 4,358.97 2.000 653.85 10.00 S/. 6,538.45

S/. 544.87 1.000 326.92 10.00 S/. 3,269.23S/. 15,982.88 3.000 5884.61 15.00 S/. 88,269.08

S/. 1,089.74 1.000 326.92 40.00 S/. 13,076.90S/. 8,717.93 5.000 1634.61 30.00 S/. 49,038.38

S/. 0.00 0.000 0.00 20.00 S/. 0.00S/. 6,538.45 1.000 326.92 10.00 S/. 3,269.23S/. 1,634.61 2.000 653.85 10.00 S/. 6,538.45

S/. 112,771.24 1.969 20596.12 17.24 S/. 355,068.48S/. 2,179.48 2.000 653.85 10.00 S/. 6,538.45S/. 2,860.57 3.000 1961.54 12.50 S/. 24,519.19

S/. 15,528.82 2.250 2942.30 10.00 S/. 29,423.03S/. 1,634.61 1.000 326.92 20.00 S/. 6,538.45

S/. 18,097.50 2.714 6211.53 13.57 S/. 84,299.30S/. 58,482.80 2.000 13730.74 14.05 S/. 192,884.28S/. 68,770.48 1.643 7519.22 15.71 S/. 118,159.13

S/. 2,179.48 1.000 326.92 10.00 S/. 3,269.23S/. 6,538.45 2.000 653.85 20.00 S/. 13,076.90S/. 1,634.61 5.000 1634.61 20.00 S/. 32,692.25

S/. 118,332.32 1.800 11769.21 15.00 S/. 176,538.15S/. 86,571.59 2.385 20269.20 19.81 S/. 401,485.98S/. 30,824.12 1.571 3596.15 12.14 S/. 43,667.51

S/. 240,692.56 1.561 33673.02 14.62 S/. 492,340.33S/. 424,462.79 2.109 88958.68 15.44 S/. 1,373,762.90

S/. 18,298.58 2.667 5230.76 18.33 S/. 95,897.27S/. 117,906.16 2.107 19288.43 17.32 S/. 334,103.12

S/. 2,179.48 3.000 980.77 10.00 S/. 9,807.68

FRECUENCIA DE COMPRA A LA

SEMANA (POTENCIAL)

DEMANDA SEMANAL

POTENCIALPRECIO

POTENCIALINGRESO

POTENCIAL

MARGEN

S/. 189,941.97 S/. 41.50 S/. 50.11S/. 5,448.71 S/. 16.67 S/. 40.00S/. 7,491.97 S/. 5.73 S/. 20.63S/. 2,179.48 S/. 6.67 S/. 20.00S/. 2,724.35 S/. 8.33 S/. 10.00

S/. 72,286.20 S/. 36.85 S/. 45.00S/. 11,987.16 S/. 36.67 S/. 40.00S/. 40,320.44 S/. 123.33 S/. 150.00

S/. 0.00 S/. 0.00 S/. 0.00-S/. 3,269.23 -S/. 10.00 S/. 10.00S/. 4,903.84 S/. 15.00 S/. 20.00

S/. 242,297.25 S/. 23.16 S/. 33.94S/. 4,358.97 S/. 13.33 S/. 20.00

S/. 21,658.62 S/. 33.12 S/. 37.50S/. 13,894.21 S/. 10.63 S/. 22.50

S/. 4,903.84 S/. 15.00 S/. 20.00S/. 66,201.81 S/. 28.93 S/. 36.84

S/. 134,401.47 S/. 19.58 S/. 28.10S/. 49,388.65 S/. 10.79 S/. 25.82

S/. 1,089.74 S/. 3.33 S/. 10.00S/. 6,538.45 S/. 20.00 S/. 40.00

S/. 31,057.64 S/. 95.00 S/. 100.00S/. 58,205.83 S/. 8.90 S/. 27.00

S/. 314,914.39 S/. 37.05 S/. 47.23S/. 12,843.38 S/. 5.61 S/. 19.08

S/. 251,647.77 S/. 11.66 S/. 22.82S/. 949,300.11 S/. 22.51 S/. 32.57

S/. 77,598.69 S/. 39.56 S/. 48.89S/. 216,196.96 S/. 23.62 S/. 36.50

S/. 7,628.19 S/. 23.33 S/. 30.00

MARGEN POR UNID

ING POTEN POR UNID

Fiabilidad

Notas

Salida creada

Comentarios

Entrada Datos

Conjunto de datos activo

Filtro

Ponderación

Segmentar archivo

Entrada de matriz

Manejo de valor perdido Definición de ausencia

Casos utilizados

Sintaxis

Recursos Tiempo de procesador

Tiempo transcurrido

Escala: ALL VARIABLES

Resumen de procesamiento de casos

Casos Válido

Total

a. La eliminación por lista se basa en todas las variables del procedimiento.

N de filas en el archivo de datos de trabajo

Excluidoa

Estadísticas de fiabilidad

Alfa de Cronbach N de elementos.916 27

Análisis factorial

Notas

Salida creada

Comentarios

Entrada Datos


Filtro

Ponderación

Segmentar archivo


Casos utilizados


Sintaxis


Tiempo transcurrido

Memoria máxima necesaria

Prueba de KMO y Bartlett

Medida Kaiser-Meyer-Olkin de adecuación de muestreo

Prueba de esfericidad de Bartlett Aprox. Chi-cuadrado

gl

Sig.

Correlaciones

Notas

Salida creada

Comentarios

Entrada Datos

Entrada


Filtro

Ponderación

Segmentar archivo


Casos utilizados

Sintaxis


Tiempo transcurrido

[Conjunto_de_datos1] C:\Users\Tiburcio\Desktop\resultados 1511\DATOS SPSS ENCUESTA.sav

Correlaciones

CANTIDAD DE EFECTIVO CUANDO SE SALE A CONSUMIR Correlación de Pearson

Sig. (bilateral)

N

CONSUMO DE POLLO CON SABORES INTERNACIONALES Correlación de Pearson

Sig. (bilateral)

N

CALIDAD EN EL POLLO CON SABORES INTERNACIONALES Correlación de Pearson

Sig. (bilateral)

N

Correlación de Pearson

Sig. (bilateral)

N

**. La correlación es significativa en el nivel 0,01 (2 colas).

DESCRIPTIVES VARIABLES=PREGUNTA12 PREGUNTA25 PREGUNTA26 PREGUNTA38


EXPECTATIVAS DE RECOMENANDACIÓN DE CONSUMO DE POLLO CON SABORES INTERNACIONALES

/SAVE

/STATISTICS=MEAN STDDEV MIN MAX.

Descriptivos

Notas

Salida creada

Comentarios

Entrada Datos


Filtro

Ponderación

Segmentar archivo


Casos utilizados

Sintaxis


Tiempo transcurrido

Variables creadas o modificadas ZSco01

ZSco02

ZSco03

ZSco04

Estadísticos descriptivos

N


CANTIDAD DE EFECTIVO CUANDO SE SALE A CONSUMIR

400

CONSUMO DE POLLO CON SABORES INTERNACIONALES

400

CALIDAD EN EL POLLO CON SABORES INTERNACIONALES

400

400

N válido (por lista) 400

CLUSTER ZPREGUNTA12 ZPREGUNTA25 ZPREGUNTA26 ZPREGUNTA38

/METHOD BAVERAGE

/MEASURE=SEUCLID

/PRINT SCHEDULE

/PLOT DENDROGRAM VICICLE.

Clúster

Notas

Salida creada

Comentarios

Entrada Datos


Filtro

Ponderación

Segmentar archivo


Casos utilizados

Sintaxis




Recursos

Tiempo transcurrido

Casos

Válido

N Porcentaje400 100.0

a. Distancia euclídea al cuadrado utilizada

b. Enlace promedio (entre grupos)

Enlace promedio (entre grupos)

Historial de conglomeración

Etapa

Clúster combinado

Clúster 11 390

2 384

3 351

4 246

5 387

6 268

7 31

8 386

9 382

10 83

11 388

12 71

13 20

14 15

15 102

16 69

17 280

18 4

19 349

20 379

21 71

22 375

23 376

24 83

25 71

26 372

27 368

28 71

29 370

30 71

31 363

Resumen de procesamiento de casosa,b

32 4

33 361

34 358

35 355

36 356

37 71

38 360

39 2

40 4

41 350

42 289

43 352

44 15

45 20

46 330

47 339

48 2

49 3

50 4

51 69

52 347

53 15

54 344

55 341

56 71

57 340

58 335

59 4

60 3

61 111

62 336

63 334

64 4

65 71

66 15

67 332

68 4

69 329

70 119

71 4

72 314

73 295

74 324

75 323

76 71

77 289

78 159

79 320

80 20

81 302

82 315

83 312

84 269

85 15

86 111

87 309

88 3

89 305

90 203

91 4

92 283

93 278

94 303

95 15

96 257

97 20

98 71

99 191

100 234

101 296

102 83

103 2

104 291

105 83

106 288

107 83

108 285

109 199

110 83

111 194

112 4

113 281

114 83

115 72

116 209

117 3

118 222

119 274

120 3

121 259

122 245

123 265

124 69

125 16

126 266

127 130

128 116

129 263

130 69

131 258

132 248

133 253

134 4

135 111

136 255

137 69

138 239

139 3

140 216

141 250

142 3

143 130

144 232

145 65

146 66

147 175

148 224

149 233

150 238

151 215

152 34

153 69

154 236

155 66

156 230

157 71

158 111

159 16

160 69

161 220

162 217

163 226

164 34

165 3

166 218

167 64

168 186

169 16

170 76

171 111

172 66

173 72

174 35

175 212

176 121

177 71

178 59

179 61

180 178

181 206

182 3

183 188

184 150

185 119

186 200

187 123

188 83

189 193

190 197

191 83

192 184

193 192

194 129

195 83

196 15

197 189

198 83

199 71

200 64

201 173

202 20

203 164

204 91

205 116

206 148

207 69

208 172

209 130

210 83

211 71

212 156

213 166

214 144

215 137

216 71

217 163

218 3

219 71

220 161

221 71

222 155

223 12

224 90

225 96

226 69

227 71

228 145

229 152

230 71

231 141

232 66

233 130

234 61

235 146

236 3

237 69

238 4

239 140

240 134

241 71

242 3

243 135

244 83

245 83

246 71

247 69

248 131

249 129

250 69

251 126

252 105

253 69

254 89

255 109

256 111

257 85

258 115

259 111

260 108

261 72

262 113

263 69

264 66

265 81

266 3

267 85

268 106

269 4

270 71

271 82

272 101

273 78

274 4

275 94

276 15

277 67

278 74

279 2

280 64

281 71

282 69

283 77

284 63

285 3

286 16

287 16

288 4

289 62

290 64

291 14

292 15

293 4

294 51

295 35

296 54

297 55

298 48

299 1

300 35

301 49

302 50

303 38

304 1

305 6

306 39

307 17

308 44

309 10

310 1

311 35

312 37

313 1

314 11

315 19

316 22

317 29

318 28

319 25

320 24

321 2

322 21

323 12

324 15

325 5

326 6

327 3

328 6

329 7

330 8

331 1

332 2

333 94

334 193

335 22

336 100

337 116

338 91

339 64

340 72

341 69

342 34

343 111

344 67

345 35

346 71

347 41

348 38

349 2

350 7

351 4

352 3

353 34

354 65

355 41

356 35

357 12

358 100

359 91

360 34

361 7

362 4

363 3

364 33

365 11

366 94

367 41

368 35

369 2

370 65

371 92

372 86

373 182

374 169

375 35

376 91

377 7

378 6

379 3

380 34

381 2

382 1

383 34

384 92

385 86

386 2

387 34

388 2

389 84

390 1

391 92

392 86

393 2

394 2

395 84

396 1

397 1

398 1

399 1

QUICK CLUSTER ZPREGUNTA12 ZPREGUNTA25 ZPREGUNTA26 ZPREGUNTA38

/MISSING=LISTWISE

/CRITERIA=CLUSTER(30) MXITER(10) CONVERGE(0)

/METHOD=KMEANS(NOUPDATE)

/SAVE CLUSTER

/PRINT INITIAL CLUSTER DISTAN.

Quick Cluster

Notas

Salida creada

Comentarios

Entrada Datos


Filtro

Ponderación

Segmentar archivo

Entrada


Casos utilizados

Sintaxis


Tiempo transcurrido

Espacio de trabajo necesario

Variables creadas o modificadas QCL_2

Centros de clústeres iniciales

Clúster

1

2.49035

-1.89987

-.91423

-1.61636

Iteración

Cambiar en centros de clústeres

11 .481

2 .247

3 0.000

4 0.000


Zscore: CANTIDAD DE EFECTIVO CUANDO SE SALE A CONSUMIR

Zscore: CONSUMO DE POLLO CON SABORES INTERNACIONALES

Zscore: CALIDAD EN EL POLLO CON SABORES INTERNACIONALES

Zscore: EXPECTATIVAS DE RECOMENANDACIÓN DE CONSUMO DE POLLO CON SABORES INTERNACIONALES

Historial de iteracionesa

a. Convergencia conseguida debido a que no hay ningún cambio en los centros de clústeres o un cambio pequeño. El cambio de la coordenada máxima absoluta para cualquier centro es .000. La iteración actual es 4. La distancia mínimo entre los centros iniciales es 1.670.

Clúster de pertenencia

Número del caso Clúster1 1

2 24

3 26

4 27

5 24

6 6

7 29

8 1

9 1

10 29

11 28

12 12

13 6

14 26

15 27

16 29

17 6

18 24

19 27

20 24

21 12

22 12

23 12

24 24

25 24

26 24

27 24

28 28

29 28

30 28

31 12

32 27

33 14

34 23

35 18

36 28

37 1

38 18

39 1

40 14

41 19

42 1

43 18

44 1

45 29

46 1

47 6

48 1

49 6

50 1

51 18

52 1

53 6

54 18

55 1

56 1

57 1

58 18

59 18

60 18

61 18

62 27

63 27

64 19

65 25

66 23

67 25

68 26

69 26

70 19

71 27

72 29

73 27

74 27

75 29

76 29

77 26

78 19

79 27

80 26

81 26

82 27

83 27

84 9

85 18

86 10

87 25

88 2

89 19

90 24

91 15

92 16

93 27

94 17

95 25

96 27

97 15

98 17

99 8

100 3

101 27

102 19

103 27

104 27

105 27

106 27

107 27

108 18

109 26

110 26

111 12

112 23

113 26

114 26

115 29

116 23

117 18

118 12

119 12

120 29

121 18

122 28

123 12

124 26

125 19

126 26

127 27

128 26

129 26

130 29

131 26

132 26

133 26

134 26

135 27

136 27

137 27

138 13

139 27

140 26

141 27

142 26

143 26

144 27

145 26

146 26

147 26

148 18

149 29

150 23

151 27

152 27

153 27

154 26

155 27

156 26

157 27

158 24

159 12

160 27

161 27

162 27

163 27

164 26

165 27

166 27

167 27

168 27

169 5

170 27

171 26

172 27

173 27

174 19

175 29

176 27

177 19

178 26

179 18

180 23

181 15

182 22

183 26

184 24

185 27

186 19

187 15

188 27

189 27

190 27

191 27

192 27

193 17

194 26

195 27

196 24

197 27

198 27

199 17

200 27

201 12

202 27

203 12

204 23

205 27

206 26

207 26

208 26

209 18

210 20

211 18

212 27

213 18

214 27

215 18

216 29

217 23

218 12

219 29

220 29

221 19

222 19

223 12

224 26

225 3

226 23

227 23

228 23

229 29

230 26

231 21

232 29

233 12

234 27

235 26

236 23

237 23

238 26

239 23

240 18

241 26

242 12

243 26

244 29

245 23

246 25

247 29

248 29

249 23

250 26

251 26

252 29

253 26

254 23

255 26

256 26

257 12

258 3

259 27

260 26

261 29

262 3

263 26

264 26

265 23

266 29

267 29

268 29

269 26

270 23

271 23

272 27

273 4

274 26

275 7

276 26

277 19

278 26

279 18

280 29

281 27

282 27

283 27

284 26

285 27

286 17

287 27

288 27

289 12

290 27

291 27

292 17

293 27

294 11

295 24

296 27

297 27

298 17

299 30

300 27

301 27

302 27

303 24

304 12

305 27

306 24

307 26

308 27

309 27

310 12

311 27

312 26

313 27

314 12

315 27

316 26

317 26

318 27

319 27

320 24

321 24

322 12

323 12

324 27

325 12

326 27

327 24

328 12

329 27

330 12

331 27

332 27

333 27

334 27

335 27

336 27

337 27

338 27

339 12

340 26

341 27

342 27

343 26

344 27

345 27

346 27

347 27

348 27

349 26

350 27

351 26

352 24

353 12

354 12

355 24

356 27

357 24

358 12

359 27

360 27

361 24

362 27

363 27

364 27

365 24

366 12

367 24

368 27

369 27

370 27

371 27

372 27

373 27

374 27

375 27

376 27

377 27

378 27

379 27

380 27

381 26

382 27

383 29

384 26

385 19

386 27

387 24

388 27

389 27

390 27

391 27

392 27

393 12

394 29

395 24

396 25

397 25

398 26

399 26

400 27

Centros de clústeres finales

Clúster

1

2.25668

-1.89987

-.91423

-1.61636

Distancias entre centros de clústeres finales

Clúster 11

2 4.904

3 5.152

4 6.660

5 6.605

6 2.209

7 5.626

Zscore: CANTIDAD DE EFECTIVO CUANDO SE SALE A CONSUMIR

Zscore: CONSUMO DE POLLO CON SABORES INTERNACIONALES

Zscore: CALIDAD EN EL POLLO CON SABORES INTERNACIONALES

Zscore: EXPECTATIVAS DE RECOMENANDACIÓN DE CONSUMO DE POLLO CON SABORES INTERNACIONALES

8 5.439

9 7.806

10 6.160

11 6.546

12 3.156

13 6.159

14 2.777

15 6.338

16 6.867

17 6.942

18 2.259

19 3.666

20 2.565

21 4.313

22 5.702

23 3.170

24 3.523

25 3.675

26 4.056

27 4.402

28 1.966

29 3.207

30 10.709


Clúster 1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

Clúster

23

24

25

26

27

28

29

30

Válido

Perdidos

CROSSTABS

/TABLES=QCL_2 BY PREGUNTA8 PREGUNTA10 PREGUNTA11 PREGUNTA12 PREGUNTA13 PREGUNTA14 PREGUNTA15 PREGUNTA16 PREGUNTA17 PREGUNTA18 PREGUNTA19 PREGUNTA21 PREGUNTA22 PREGUNTA23 PREGUNTA24 PREGUNTA25 PREGUNTA26 PREGUNTA29 PREGUNTA30 PREGUNTA31 PREGUNTA32 PREGUNTA33 PREGUNTA34 PREGUNTA35 PREGUNTA36 PREGUNTA37 PREGUNTA38

/FORMAT=AVALUE TABLES

/CELLS=COUNT ROW

/COUNT ROUND CELL.

CROSSTABS


/FORMAT=AVALUE TABLES

/CELLS=COUNT ROW

/COUNT ROUND CELL.

Tablas cruzadas

Notas

Salida creada

Comentarios

Entrada Datos


Filtro

Ponderación

Segmentar archivo


Casos utilizados


Sintaxis


Tiempo transcurrido

Dimensiones solicitadas

Casillas disponibles


Casos

Válido

N

400

Número de caso de clúster * CALIDAD EN LA COMIDA

400

400

400

400

400

Número de caso de clúster * FRECUENCIA DE CONSUMO DE POLLO A LA SEMANA

Número de caso de clúster * FRECUENCIA DE CONSUMO FUERA DE CASA A LA SEMANA

Número de caso de clúster * CANTIDAD DE EFECTIVO CUANDO SALE A CONSUMIR

Número de caso de clúster * FACILIDAD PARA ADQUIRIR EL POLLO BROASTER

Número de caso de clúster * CANTIDAD DE PRECIO QUE SE PAGA POR POLLO BROASTER

400

400

400

381

400

400

355

399

347

400

400

Número de caso de clúster * NIVEL DE ATENCIÓN QUE BRINDAN LOS FAST FOOD DE POLLO BROASTER

Número de caso de clúster * PROPAGANDA DE LOS FAST FOOD

Número de caso de clúster * FAST FOOD DE MAYOR PREFERENCIA

Número de caso de clúster * MOTIVO DE LA PREFERENCIA DE LOS PRODUCTOS DE LA COMPETENCIA

Número de caso de clúster * PERCEPCIÓN DEL PRECIO DE LOS PRODUCTOS DE LA COMPETENCIA

Número de caso de clúster * PERCEPCIÓN DE LA CALIDAD DE LOS PRODUCTOS DEL KING BROASTER

Número de caso de clúster * FRECUENCIA DE CONSUMO DE LOS PRODUCTOS DEL KING BROASTER

Número de caso de clúster * PUBLICIDAD DE LOS FAST FOOD DE POLLO BROASTER

Número de caso de clúster * MEDIOS EN LOS CUÁLES SE VIÓ PUBLICIDAD DE LOS FAST FOOD

Número de caso de clúster * CONSUMO DE POLLO CON SABORES INTERNACIONALES

Número de caso de clúster * CALIDAD EN EL POLLO CON SABORES INTERNACIONALES

400

400

400

Número de caso de clúster * FORMA DE PAGO

400

400

400

319

398

Número de caso de clúster * SERVICIOS ADICIONALES

400

400

Número de caso de clúster*FRECUENCIA DE CONSUMO DE POLLO A LA SEMANA tabulación cruzada

Número de caso de clúster * FRECUENCIA DE CONSUMO DE POLLO CON SABORES INTERNACIONALES

Número de caso de clúster * PREFERENCIA DE TAMAÑO DEL PLATO CON SABORES INTERNACIONALES

Número de caso de clúster * PRECIO DE ACUERDO A LA PREFERENCIA DEL TAMAÑO DEL PLATO DE POLLO CON SABORES INTERNACIONALES

Número de caso de clúster * PREFERENCIA EN FORMAS DE TRASLADO DEL PRODUCTO

Número de caso de clúster * TIPO DE AMBIENTACIÓN DEL LOCAL

Número de caso de clúster * PREFERENCIA DE GUSTOS EN TEMAS DE AMBIENTACIÓN

Número de caso de clúster * EXPECTATIVA DE DIFERENCIACIÓN DE LOS POLLOS CON SABORES INTERNACIONALES

Número de caso de clúster * EXPECTATIVAS DE RECOMENANDACIÓN DE CONSUMO DE POLLO CON SABORES INTERNACIONALES

Número de caso de clúster 1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

Número de caso de clúster

17

18

19

20

21

22

23

24

25

26

27

28

29

30

Total

Número de caso de clúster*CALIDAD EN LA COMIDA tabulación cruzada



2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18


18

19

20

21

22

23

24

25

26

27

28

29

30

Total

Número de caso de clúster*FRECUENCIA DE CONSUMO FUERA DE CASA A LA SEMANA tabulación cruzada


2


3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19


20

21

22

23

24

25

26

27

28

29

30

Total

Número de caso de clúster*CANTIDAD DE EFECTIVO CUANDO SALE A CONSUMIR tabulación cruzada


2

3

4


4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21


21

22

23

24

25

26

27

28

29

30

Total

Número de caso de clúster*FACILIDAD PARA ADQUIRIR EL POLLO BROASTER tabulación cruzada


2

3

4

5


5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22


22

23

24

25

26

27

28

29

30

Total

Número de caso de clúster*CANTIDAD DE PRECIO QUE SE PAGA POR POLLO BROASTER tabulación cruzada


2

3

4

5

6


6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23


23

24

25

26

27

28

29

30

Total

Número de caso de clúster*NIVEL DE ATENCIÓN QUE BRINDAN LOS FAST FOOD DE POLLO BROASTER tabulación cruzada


2

3

4

5

6

7


7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24


24

25

26

27

28

29

30

Total

Número de caso de clúster*PROPAGANDA DE LOS FAST FOOD tabulación cruzada


2

3

4

5

6

7

8


8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25


25

26

27

28

29

30

Total

Número de caso de clúster*FAST FOOD DE MAYOR PREFERENCIA tabulación cruzada


2

3

4

5

6

7

8

9


9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26


26

27

28

29

30

Total

Número de caso de clúster*MOTIVO DE LA PREFERENCIA DE LOS PRODUCTOS DE LA COMPETENCIA tabulación cruzada


2

3

4

5

6

7

8

9


12

13

14

15

17

18

19

20

21

22

23

24

25

26

27

28

29


30

Total

Número de caso de clúster*PERCEPCIÓN DEL PRECIO DE LOS PRODUCTOS DE LA COMPETENCIA tabulación cruzada


2

3

4

5

6

7

8

9

10

11

12

13

14


14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

Total

Total

Número de caso de clúster*PERCEPCIÓN DE LA CALIDAD DE LOS PRODUCTOS DEL KING BROASTER tabulación cruzada


2

3

4

5

6

7

8

9

10

11

12

13

14

15


15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

Total

Número de caso de clúster*FRECUENCIA DE CONSUMO DE LOS PRODUCTOS DEL KING BROASTER tabulación cruzada


2

3

4

5

6

8

9

10

11

12

13

14

15

16

17


18

19

20

21

22

23

24

25

26

27

28

29

Total

Número de caso de clúster*PUBLICIDAD DE LOS FAST FOOD DE POLLO BROASTER tabulación cruzada


2

3


3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20


20

21

22

23

24

25

26

27

28

29

30

Total

Número de caso de clúster*MEDIOS EN LOS CUÁLES SE VIÓ PUBLICIDAD DE LOS FAST FOOD tabulación cruzada


2

3

4


4

5

6

7

8

9

10

11

12

13

15

17

18

19

20

21

22

23


23

24

25

26

27

28

29

30

Total

Número de caso de clúster*CONSUMO DE POLLO CON SABORES INTERNACIONALES tabulación cruzada


2

3

4

5

6

7


7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24


24

25

26

27

28

29

30

Total

Número de caso de clúster*CALIDAD EN EL POLLO CON SABORES INTERNACIONALES tabulación cruzada


2

3

4

5

6

7

8


8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25


25

26

27

28

29

30

Total

Número de caso de clúster*FRECUENCIA DE CONSUMO DE POLLO CON SABORES INTERNACIONALES tabulación cruzada


2

3

4

5

6

7

8

9


10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26


27

28

29

30

Total

Número de caso de clúster*PRECIO DE ACUERDO A LA PREFERENCIA DEL TAMAÑO DEL PLATO DE POLLO CON SABORES INTERNACIONALES tabulación cruzada


2

3

4

5

6

7

8

9

10


11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27


28

29

30

Total

Número de caso de clúster*FORMA DE PAGO tabulación cruzada


2

3

4

5

6

7

8

9

10

11

12


12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29


29

30

Total

Número de caso de clúster*PREFERENCIA DE TAMAÑO DEL PLATO CON SABORES INTERNACIONALES tabulación cruzada


2

3

4

5

6

7

8

9

10

11

12

13


13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30


30

Total

Número de caso de clúster*PREFERENCIA EN FORMAS DE TRASLADO DEL PRODUCTO tabulación cruzada


2

3

4

5

6

7

8

9

10

11

12

13

14


14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

Total

Total

Número de caso de clúster*TIPO DE AMBIENTACIÓN DEL LOCAL tabulación cruzada


2

3

4

5

6

7

8

9

10

11

12

13

14

15


15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

Total

Número de caso de clúster*PREFERENCIA DE GUSTOS EN TEMAS DE AMBIENTACIÓN tabulación cruzada


3

4

5

6

7

9

12

13

14

17

18

19

20

23

24


24

25

26

27

28

29

Total

Número de caso de clúster*EXPECTATIVA DE DIFERENCIACIÓN DE LOS POLLOS CON SABORES INTERNACIONALES tabulación cruzada


2

3

4

5

6

7

8

9


9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26


26

27

28

29

30

Total

Número de caso de clúster*SERVICIOS ADICIONALES tabulación cruzada


2

3

4

5

6

7

8

9

10


11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27


28

29

30

Total

Número de caso de clúster*EXPECTATIVAS DE RECOMENANDACIÓN DE CONSUMO DE POLLO CON SABORES INTERNACIONALES tabulación cruzada


2

3

4

5

6

7

8

9

10

11


11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28


28

29

30

Total

CORRESPONDENCE TABLE=QCL_1(1 30) BY PREGUNTA17(1 5)

/DIMENSIONS=2

/MEASURE=CHISQ

/STANDARDIZE=RCMEAN

/NORMALIZATION=SYMMETRICAL

/PRINT=TABLE RPOINTS CPOINTS

/PLOT=NDIM(1,MAX) BIPLOT(20).

Correspondencia

Notas

Salida creada

Comentarios

Entrada Datos


Filtro

Ponderación

Segmentar archivo

Sintaxis


Tiempo transcurrido

Crédito

CORRESPONDENCE


Version 1.1

by

Data Theory Scaling System Group (DTSS)

Faculty of Social and Behavioral Sciences

Leiden University, The Netherlands

Tabla de correspondencias


FAST FOOD DE MAYOR PREFERENCIA

KFC1 2

2 0

3 0

4 0

5 0

6 2

7 0

8 0

9 0

10 0

11 0

12 7

13 0

14 1

15 1

16 0

17 1

18 0

19 3

20 0

21 0

22 1

23 5

24 6

25 2

26 12

27 25

28 1

29 5

30 0

Margen activo 74

Resumen

Dimensión Valor singular1 .305

2 .228

3 .212

4 .205

Total

a. 116 grados de libertad

Número de caso de clúster Masa1 .038

2 .003

3 .010

4 .003

5 .003

6 .015

7 .003

8 .003

9 .003

10 .003

11 .003

12 .080

13 .003

14 .005

15 .010

16 .003

17 .018

18 .053

19 .035

20 .003

21 .003

22 .003

23 .050

24 .065

25 .018

26 .165

27 .320

28 .015

29 .070

30 .003

Total activo 1.000

a. Normalización simétrica

FAST FOOD DE MAYOR PREFERENCIA MasaKFC .185

Puntos de fila generalesa

Puntos de columna generalesa

KING BROSTER .193

CHILIS .198

MCDONALD'S .208

FRIDAYS .218

Total activo 1.000


OVERALS

/VARIABLES=QCL_1(30) PREGUNTA17(5) PREGUNTA18(5)

/ANALYSIS=QCL_1(SNOM) PREGUNTA17(SNOM) PREGUNTA18(SNOM)

/SETS 3 (1, 1, 1)

/DIMENSION=2

/PRINT FREQ CENTROID FIT QUANT

/PLOT QUANT OBJECT LOADINGS NDIM(1,MAX)

/MAXITER=100

/CONVERGENCE=.00001

/INITIAL=NUMERIC.

Overals

Notas

Salida creada

Comentarios

Entrada Datos


Filtro

Ponderación

Segmentar archivo

Sintaxis


Tiempo transcurrido

Crédito

OVERALS

Version 1.0

by

Data Theory Scaling System Group (DTSS)

Faculty of Social and Behavioral Sciences

Leiden University, The Netherlands


Casos utilizados en análisis400

Lista de variables

Establecer1 Número de caso de clúster

2



3

Frecuencias marginales

Establecer 1


Frecuencia marginal1 15

2 1

3 4

4 1

5 1

6 6

7 1

8 1

9 1

10 1

11 1

12 32

13 1

14 2

15 4

16 1

17 7

18 21

19 14

20 1

21 1

22 1

23 20

24 26

25 7

26 66

27 128

28 6

29 28

30 1

Perdidos 0

Perdido dentro del conjunto0

MOTIVO DE LA PREFERENCIA DE LOS PRODUCTOS DE LA COMPETENCIA

Establecer 2


Frecuencia marginalKFC 74

KING BROSTER 77

CHILIS 79

MCDONALD'S 83

FRIDAYS 87

Perdidos 0


Establecer 3


Frecuencia marginalPRECIO 95

CALIDAD 142

SABOR 114

DISEÑOS PERSONALIZADOS21

OTROS 9

Perdidos 19


Historial de iteraciones

Pérdidas

1.279348

1.084690

b. El proceso de iteración se ha detenido porque se ha alcanzado el número máximo de iteraciones.

Resumen de análisis

0a

100b

a. La pérdida de la iteración 0 es la pérdida de la solución con todas las variables únicas tratadas como numéricas (con la diferencia de pérdida de 0,0001 y el número máximo de iteraciones 50).

Pérdidas Establecer 1

Establecer 2

Establecer 3

Media

Autovalor

Ajuste

Ajuste

Establecer1

2

3

a. Nivel de escalamiento óptimo: Nominal simple

Número de caso de clústera

FAST FOOD DE MAYOR PREFERENCIAa

MOTIVO DE LA PREFERENCIA DE LOS PRODUCTOS DE LA COMPETENCIAa

Cuantificaciones

Establecer 1


2 1

3 4

4 1

5 1

6 6

7 1

8 1

9 1

10 1

11 1

12 32

13 1

14 2

15 4

16 1

17 7

18 21

19 14

20 1

21 1

22 1

23 20

24 26

25 7

26 66

27 128

28 6

29 28

30 1

Perdidos 0


Establecer 2



KING BROSTER 77

CHILIS 79

MCDONALD'S 83

FRIDAYS 87

Perdidos 0


Establecer 3


CALIDAD 142

SABOR 114


OTROS 9

Perdidos 19




Centroides

Establecer 1


2 1

3 4

4 1

5 1

6 6

7 1

8 1

9 1

10 1

11 1

12 32

13 1


14 2

15 4

16 1

17 7

18 21

19 14

20 1

21 1

22 1

23 20

24 26

25 7

26 66

27 128

28 6

29 28

30 1

Perdidos 0


Establecer 2


KING BROSTER 77

CHILIS 79

MCDONALD'S 83

FRIDAYS 87

Perdidos 0


Establecer 3


CALIDAD 142

SABOR 114




OTROS 9

Perdidos 19


Notas

15-NOV-2014 10:02:34

F:\DATOS SPSS ENCUESTA.sav

Conjunto_de_datos1

<ninguno>

<ninguno>

<ninguno>

400

00:00:00.02

00:00:00.02


N %

2 .5

398 99.5

400 100.0

a. La eliminación por lista se basa en todas las variables del procedimiento.

Los valores perdidos definidos por el usuario se tratan como perdidos.

Las estadísticas se basan en todos los casos con datos válidos para todas las variables en el procedimiento.

RELIABILITY /VARIABLES=PREGUNTA8 PREGUNTA11 PREGUNTA12 PREGUNTA14 PREGUNTA16 PREGUNTA18 PREGUNTA19 PREGUNTA21 PREGUNTA22 PREGUNTA23 PREGUNTA24 PREGUNTA25 PREGUNTA29 PREGUNTA30 PREGUNTA31 PREGUNTA32 PREGUNTA33 PREGUNTA34 PREGUNTA35 PREGUNTA36 PREGUNTA38 PREGUNTA17 PARTE1 PARTE2 PARTE3 PARTE4 PREGUNTA37 /SCALE('ALL VARIABLES') ALL /MODEL=ALPHA.

Notas

15-NOV-2014 10:12:15

F:\DATOS SPSS ENCUESTA.sav

Conjunto_de_datos1

<ninguno>

<ninguno>

<ninguno>

400

MISSING=EXCLUDE: Los valores perdidos definidos por el usuario se tratan como perdidos.

LISTWISE: Los estadísticos se basan en casos sin valores perdidos para cualquier variable utilizada.

00:00:00.05

00:00:00.39

80184 (78.305K) bytes

Prueba de KMO y Bartlett

.545

722.536

325

.000

Notas

15-NOV-2014 11:19:22

FACTOR /VARIABLES PREGUNTA8 PREGUNTA10 PREGUNTA11 PREGUNTA12 PREGUNTA13 PREGUNTA14 PREGUNTA16 PREGUNTA17 PREGUNTA18 PREGUNTA19 PREGUNTA20 PREGUNTA21 PREGUNTA22 PREGUNTA23 PREGUNTA24 PREGUNTA25 PREGUNTA29 PREGUNTA30 PREGUNTA31 PREGUNTA32 PREGUNTA33 PREGUNTA34 PREGUNTA35 PREGUNTA36 PREGUNTA37 PREGUNTA38 /MISSING LISTWISE /ANALYSIS PREGUNTA8 PREGUNTA10 PREGUNTA11 PREGUNTA12 PREGUNTA13 PREGUNTA14 PREGUNTA16 PREGUNTA17 PREGUNTA18 PREGUNTA19 PREGUNTA20 PREGUNTA21 PREGUNTA22 PREGUNTA23 PREGUNTA24 PREGUNTA25 PREGUNTA29 PREGUNTA30 PREGUNTA31 PREGUNTA32 PREGUNTA33 PREGUNTA34 PREGUNTA35 PREGUNTA36 PREGUNTA37 PREGUNTA38 /PRINT INITIAL KMO EXTRACTION /CRITERIA MINEIGEN(1) ITERATE(25) /EXTRACTION PC /ROTATION NOROTATE /METHOD=CORRELATION.

C:\Users\Tiburcio\Desktop\resultados 1511\DATOS SPSS ENCUESTA.sav

Conjunto_de_datos1

<ninguno>

<ninguno>

<ninguno>

400

00:00:00.02

00:00:00.02

[Conjunto_de_datos1] C:\Users\Tiburcio\Desktop\resultados 1511\DATOS SPSS ENCUESTA.sav

Correlaciones

1

.001 .000 .000

400 399 397 399

1

.001 .000 .000

399 399 397 399

1

.000 .000 .000

397 397 397 397

1

.000 .000 .000

399 399 397 399

**. La correlación es significativa en el nivel 0,01 (2 colas).

DESCRIPTIVES VARIABLES=PREGUNTA12 PREGUNTA25 PREGUNTA26 PREGUNTA38


Las estadísticas para cada par de variables se basan en todos los casos con datos válidos para dicho par.

CORRELATIONS /VARIABLES=PREGUNTA12 PREGUNTA25 PREGUNTA26 PREGUNTA38 /PRINT=TWOTAIL NOSIG /MISSING=PAIRWISE.

CANTIDAD DE EFECTIVO CUANDO SE SALE A CONSUMIR

CONSUMO DE POLLO CON SABORES

INTERNACIONALES

CALIDAD EN EL POLLO CON SABORES

INTERNACIONALES

EXPECTATIVAS DE

RECOMENANDACIÓN DE

CONSUMO DE POLLO CON SABORES

INTERNACIONALES

-.170** -.229** -.231**

-.170** .455** .441**

-.229** .455** .350**

-.231** .441** .350**

Notas

15-NOV-2014 11:26:46

Conjunto_de_datos1

<ninguno>

<ninguno>

<ninguno>

400

Se utilizan todos los datos no perdidos.

00:00:00.05

00:00:00.05

Estadísticos descriptivos

Mínimo Máximo Media


Los valores perdidos definidos por el usuario se trata como valores perdidos.

DESCRIPTIVES VARIABLES=PREGUNTA12 PREGUNTA25 PREGUNTA26 PREGUNTA38 /SAVE /STATISTICS=MEAN STDDEV MIN MAX.

Zscore(PREGUNTA12) CANTIDAD DE EFECTIVO CUANDO SE SALE A CONSUMIR

Zscore(PREGUNTA25) CONSUMO DE POLLO CON SABORES INTERNACIONALES

Zscore(PREGUNTA26) CALIDAD EN EL POLLO CON SABORES INTERNACIONALES

Zscore(PREGUNTA38) EXPECTATIVAS DE RECOMENANDACIÓN DE CONSUMO DE POLLO CON SABORES INTERNACIONALES

Desviación estándar

1 8 3.43 1.834

1 4 1.86 .455

1 4 1.55 .599

1 4 1.84 .520

Notas

15-NOV-2014 11:28:56

Conjunto_de_datos1

<ninguno>

<ninguno>

<ninguno>

400

00:00:03.28



Las estadísticas se basan en los casos sin valores perdidos para cualquier variable utilizada.

CLUSTER ZPREGUNTA12 ZPREGUNTA25 ZPREGUNTA26 ZPREGUNTA38 /METHOD BAVERAGE /MEASURE=SEUCLID /PRINT SCHEDULE /PLOT DENDROGRAM VICICLE.

00:00:02.44

Casos

Perdidos Total

N Porcentaje N Porcentaje0 0.0 400 100.0

a. Distancia euclídea al cuadrado utilizada

b. Enlace promedio (entre grupos)

Historial de conglomeración

Clúster combinado

Coeficientes Etapa siguienteClúster 2 Clúster 1 Clúster 2

400 0.000 0 0 10

399 0.000 0 0 16

398 0.000 0 0 49

396 0.000 0 0 145

395 0.000 0 0 13

394 0.000 0 0 125

393 0.000 0 0 316

392 0.000 0 0 14

391 0.000 0 0 18

390 0.000 0 1 24

389 0.000 0 0 12

388 0.000 0 11 21

387 0.000 0 5 45

386 0.000 0 8 44

385 0.000 0 0 273

384 0.000 0 2 51

383 0.000 0 0 115

382 0.000 0 9 32

381 0.000 0 0 51

380 0.000 0 0 21

379 0.000 12 20 25

378 0.000 0 0 25

377 0.000 0 0 24

376 0.000 10 23 102

375 0.000 21 22 28

374 0.000 0 0 28

373 0.000 0 0 32

372 0.000 25 26 30

371 0.000 0 0 30

370 0.000 28 29 37

369 0.000 0 0 37

Resumen de procesamiento de casosa,b

Primera aparición del clúster de etapa

368 0.000 18 27 40

367 0.000 0 0 39

366 0.000 0 0 42

365 0.000 0 0 45

364 0.000 0 0 44

363 0.000 30 31 56

362 0.000 0 0 40

361 0.000 0 33 48

360 0.000 32 38 50

359 0.000 0 0 50

358 0.000 0 34 77

357 0.000 0 0 48

356 0.000 14 36 53

355 0.000 13 35 80

354 0.000 0 0 70

353 0.000 0 0 61

352 0.000 39 43 103

351 0.000 0 3 60

350 0.000 40 41 59

349 0.000 16 19 124

348 0.000 0 0 53

347 0.000 44 52 66

346 0.000 0 0 56

345 0.000 0 0 59

344 0.000 37 54 65

343 0.000 0 0 60

342 0.000 0 0 65

341 0.000 50 55 64

340 0.000 49 57 88

339 0.000 0 47 86

338 0.000 0 0 64

337 0.000 0 0 66

336 0.000 59 62 68

335 0.000 56 58 76

334 0.000 53 63 85

333 0.000 0 0 68

332 0.000 64 67 71

331 0.000 0 0 71

330 0.000 0 46 185

329 0.000 68 69 91

328 0.000 0 0 86

327 0.000 0 0 103

326 0.000 0 0 76

325 0.000 0 0 77

324 0.000 65 74 98

323 0.000 42 75 335

322 0.000 0 0 223

321 0.000 0 0 80

320 0.000 45 79 97

319 0.000 0 0 98

318 0.000 0 0 85

317 0.000 0 0 88

316 0.000 0 0 124

315 0.000 66 82 95

314 0.000 61 72 135

313 0.000 0 0 91

312 0.000 60 83 117

311 0.000 0 0 95

310 0.000 0 0 185

309 0.000 71 87 112

308 0.000 0 0 112

307 0.000 0 0 117

306 0.000 0 0 97

305 0.000 85 89 196

304 0.000 0 0 135

303 0.000 80 94 202

302 0.000 76 81 157

301 0.000 0 0 196

300 0.000 0 0 157

297 0.000 0 0 102

296 0.000 24 101 105

295 0.000 48 73 279

293 0.000 0 0 105

291 0.000 102 104 107

290 0.000 0 0 107

288 0.000 105 106 110

287 0.000 0 0 110

286 0.000 0 0 189

285 0.000 107 108 114

284 0.000 0 0 194

283 0.000 91 92 134

282 0.000 0 0 114

281 0.000 110 113 188

280 0.000 0 17 173

279 0.000 0 0 179

278 0.000 88 93 120

277 0.000 0 0 167

276 0.000 0 0 120

274 0.000 117 119 139

272 0.000 0 0 134

271 0.000 0 0 146

270 0.000 0 0 128

269 0.000 51 84 130

268 0.000 0 6 159

267 0.000 0 0 127

266 0.000 0 126 143

265 0.000 0 123 205

264 0.000 0 0 130

263 0.000 124 129 137

262 0.000 0 0 336

261 0.000 0 0 143

260 0.000 0 0 139

259 0.000 112 121 238

257 0.000 86 96 158

256 0.000 0 0 137

255 0.000 130 136 153

254 0.000 0 0 152

253 0.000 120 133 142

252 0.000 0 0 173

251 0.000 0 0 142

250 0.000 139 141 165

248 0.000 127 132 209

247 0.000 0 0 159

246 0.000 0 4 354

245 0.000 0 122 155

244 0.000 0 0 209

243 0.000 0 0 165

242 0.000 0 0 158

241 0.000 0 0 153

240 0.000 0 0 174

239 0.000 0 138 164

238 0.000 137 150 160

237 0.000 0 0 155

236 0.000 146 154 172

235 0.000 0 0 160

234 0.000 98 100 177

233 0.000 135 149 171

232 0.000 125 144 169

230 0.000 153 156 207

229 0.000 0 0 169

228 0.000 0 0 172

227 0.000 0 0 164

226 0.000 152 163 342

224 0.000 142 148 182

223 0.000 0 0 171

222 0.000 0 118 200

221 0.000 0 0 200

220 0.000 159 161 286

219 0.000 0 0 286

218 0.000 158 166 256

217 0.000 155 162 232

216 0.000 115 140 261

215 0.000 0 151 295

214 0.000 0 0 177

213 0.000 0 0 257

212 0.000 157 175 199

211 0.000 0 0 295

209 0.000 0 116 234

208 0.000 0 0 207

207 0.000 0 0 182

206 0.000 165 181 218

205 0.000 0 0 199

204 0.000 0 0 232

203 0.000 70 90 343

202 0.000 0 0 188

201 0.000 0 0 256

200 0.000 114 186 191

199 0.000 0 109 334

198 0.000 0 0 191

197 0.000 188 190 195

196 0.000 0 0 202

195 0.000 0 0 195

194 0.000 0 111 249

192 0.000 191 193 198

191 0.000 95 99 276

190 0.000 0 0 198

189 0.000 195 197 210

188 0.000 177 183 211

186 0.000 167 168 280

185 0.000 0 0 210

184 0.000 97 192 349

183 0.000 0 0 218

181 0.000 0 0 338

180 0.000 128 0 337

179 0.000 0 0 234

178 0.000 160 180 226

176 0.000 0 0 211

175 0.000 143 147 233

173 0.000 198 201 244

172 0.000 199 208 216

171 0.000 0 0 226

170 0.000 0 0 216

168 0.000 0 0 238

167 0.000 0 0 244

166 0.000 211 213 219

165 0.000 0 0 219

164 0.000 182 203 236

163 0.000 216 217 221

162 0.000 0 0 221

161 0.000 219 220 227

160 0.000 0 0 227

159 0.000 0 78 323

158 0.000 0 0 279

157 0.000 0 0 276

156 0.000 207 212 237

155 0.000 221 222 230

154 0.000 0 0 237

153 0.000 0 0 230

152 0.000 227 229 241

151 0.000 0 0 241

150 0.000 172 184 264

149 0.000 209 0 340

148 0.000 179 206 356

147 0.000 0 0 236

146 0.000 218 235 242

145 0.000 226 228 247

144 0.000 134 214 269

143 0.000 0 0 242

142 0.000 0 0 247

141 0.000 230 231 246

140 0.000 236 239 266

139 0.000 0 0 246

137 0.000 210 215 245

136 0.000 244 0 346

135 0.000 241 243 270

134 0.000 237 240 250

133 0.000 0 0 250

132 0.000 194 0 341

131 0.000 247 248 253

128 0.000 0 0 253

127 0.000 0 0 270

126 0.000 250 251 263

125 0.000 0 0 280

124 0.000 0 0 266

123 0.000 171 187 259

121 0.000 0 176 267

120 0.000 0 0 261

118 0.000 256 0 343

117 0.000 0 0 267

115 0.000 173 258 340

114 0.000 0 0 263

113 0.000 253 262 282

112 0.000 232 0 353

110 0.000 0 0 282

109 0.000 242 255 285

108 0.000 257 260 345

107 0.000 0 0 269

106 0.000 238 268 274

105 0.000 246 252 281

104 0.000 0 0 281

103 0.000 0 0 274

102 0.000 0 15 347

101 0.000 269 272 288

98 0.000 0 0 333

96 0.000 196 225 292

95 0.000 0 0 344

93 0.000 0 0 288

90 0.000 103 224 321

89 0.000 200 254 290

82 0.000 270 271 346

81 0.000 263 265 341

80 0.000 0 0 285

79 0.000 0 0 292

77 0.000 266 283 327

76 0.000 169 170 287

75 0.000 286 0 350

74 0.000 274 278 293

73 0.000 0 0 293

70 0.000 280 0 339

68 0.000 0 0 327

63 0.000 276 284 324

62 0.000 288 289 351

60 0.000 0 0 303

59 0.000 174 178 300

58 0.000 0 0 300

57 0.000 0 0 299

56 0.000 0 0 306

55 0.000 0 297 304

54 0.000 295 296 311

53 0.000 0 0 305

52 0.000 0 0 304

51 0.000 0 294 348

50 0.000 299 302 310

49 0.000 0 301 326

48 0.000 0 298 348

47 0.000 0 0 326

46 0.000 0 0 310

45 0.000 0 0 329

44 0.000 304 308 313

43 0.000 300 0 345

42 0.000 0 0 313

37 0.000 310 312 331

36 0.000 0 0 365

32 0.000 0 0 324

31 0.000 0 7 335

30 0.000 0 0 318

29 0.000 0 317 365

27 0.000 0 0 321

26 0.000 0 0 369

25 0.000 279 319 332

23 0.000 0 0 323

21 0.000 223 322 357

19 0.000 292 315 351

18 0.000 0 0 332

17 0.000 305 307 328

14 0.000 285 291 352

13 0.000 326 0 378

10 0.000 0 309 350

9 0.000 0 0 331

8 0.000 313 330 382

5 0.000 321 325 349

298 .297 275 0 366

292 .297 189 0 366

289 .297 316 77 357

258 .297 0 131 358

249 .297 205 0 360

187 .297 204 0 359

177 .297 290 0 355

130 .297 261 233 361

129 .297 282 249 352

122 .297 164 0 353

119 .297 259 185 363

87 .297 277 0 354

85 .297 311 267 356

83 .297 281 245 362

78 .297 0 273 355

39 .297 303 306 368

20 .297 332 202 369

16 .297 329 287 361

15 .297 293 324 362

69 .399 327 341 363

66 .446 342 264 360

67 .595 145 344 370

64 .636 347 339 367

61 .846 345 234 368

22 .855 323 335 381

225 .892 336 0 384

97 .892 338 0 376

116 .955 353 337 380

72 1.052 350 340 377

71 1.063 351 346 379

111 1.187 352 343 379

40 1.189 0 0 378

28 1.189 314 318 382

193 1.214 333 334 376

174 1.738 355 0 377

38 1.899 356 348 375

24 1.994 349 320 381

397 2.279 354 0 380

273 2.788 0 0 384

99 2.788 0 0 385

294 3.086 0 0 389

275 3.086 0 0 391

210 3.284 368 0 387

94 3.330 359 366 392

41 3.337 361 367 388

33 3.383 328 364 390

4 3.420 363 362 386

65 3.462 360 370 383

12 3.760 369 357 386

11 4.178 331 365 390

231 5.005 380 0 387

100 5.320 371 358 391

88 5.394 372 0 392

3 5.691 381 379 388

35 5.734 383 375 393

7 6.284 386 377 393

182 6.367 0 373 395

6 6.938 382 378 396

169 8.019 384 374 394

91 9.278 385 376 395

34 9.352 388 387 394

92 12.816 393 391 396

86 14.059 389 392 397

2 14.386 390 394 397

84 19.286 396 395 398

138 28.694 397 0 399

299 61.939 398 0 0

Notas

15-NOV-2014 11:31:12

Conjunto_de_datos1

<ninguno>

<ninguno>

<ninguno>


400

00:00:00.19

00:00:00.19

8624 bytes



Clúster

2 3 4 5 6

.85465 -.23581 -.23581 -1.32628 2.49035

2.49289 .29651 .29651 .29651 .29651

.75559 -.91423 -.91423 2.42542 -.91423

-1.61636 2.23211 4.15634 2.23211 -1.61636


2 3 4 5 6

0.000 .136 0.000 0.000 .545

0.000 0.000 0.000 0.000 .545

0.000 0.000 0.000 0.000 0.000

0.000 0.000 0.000 0.000 0.000


Las estadísticas se basan en casos sin valores perdidos para cualquier variable de clúster utilizada.

QUICK CLUSTER ZPREGUNTA12 ZPREGUNTA25 ZPREGUNTA26 ZPREGUNTA38 /MISSING=LISTWISE /CRITERIA=CLUSTER(30) MXITER(10) CONVERGE(0) /METHOD=KMEANS(NOUPDATE) /SAVE CLUSTER /PRINT INITIAL CLUSTER DISTAN.



Clúster de pertenencia

Distancia

.234

.356

.322

.347

.356

4.441E-16

.935

.234

.234

.935

.454

1.431

4.441E-16

.322

.892

.389

4.441E-16

.356

.892

.189

1.431

.886

1.431

1.279

.356

1.279

.356

.636

.636

.636

.886

.892

.545

.572

.312

.454

.234

.857

.857

.545

1.013

.234

.312

.234

.935

.234

4.441E-16

.857

4.441E-16

.234

.857

.234

4.441E-16

.312

.234

.857

.234

.312

.312

.857

.779

.347

.892

.078

.156

.027

.389

.322

.223

.078

.199

.156

.347

.347

.389

.389

.322

.467

.892

.322

.223

.199

.744

0.000

.234

0.000

.935

0.000

.078

.356

.409

0.000

.347

.779

.389

.892

.682

.779

0.000

.136

.347

.467

.347

.199

.199

.347

.347

.234

.322

.223

.750

.027

.223

.223

.156

.518

.234

.750

.204

.156

.234

1.000

.750

.322

.078

.223

.199

.223

.768

.701

.223

.768

.223

.223

.199

.744

.744

0.000

.199

.322

.199

.223

.322

.347

.223

.322

.322

.779

.701

.027

.199

.199

.199

.223

.199

.223

.892

.356

1.431

.199

.199

.199

.199

.322

.199

.199

.744

.347

0.000

.199

.223

.199

.744

1.168

.701

.199

.623

.223

.779

.518

.409

0.000

.322

.189

.744

.078

.136

.199

.744

.744

.892

.744

.312

.768

.744

.189

.744

.744

.312

.744

.750

.744

.204

.027

.199

.322

.322

.223

.779

0.000

.312

.199

.234

.199

.312

.156

.027

.750

.389

.389

.078

.078

.750

.322

.682

.572

.572

.027

.389

.223

0.000

.389

.750

.199

.223

.027

.027

.223

.572

.312

.223

.750

.322

.701

.027

.156

.389

.701

1.063

.322

.322

.156

.322

.572

.223

.223

.750

.409

.347

.322

.701

.409

.223

.223

.518

.701

.701

.389

.223

.518

.027

.347

0.000

.322

0.000

.322

.078

.322

.779

.156

.744

.744

.347

.768

.744

.312

.744

.744

.341

.744

.744

.857

.744

0.000

.356

.744

.744

.234

0.000

.199

.892

.199

.189

.750

.892

.189

.322

.347

.347

.204

.892

.322

.347

.750

.892

.223

.322

.892

.199

.189

.189

1.431

.341

.199

.341

.199

.356

.750

.347

.204

.347

.347

.347

.892

.199

.347

.892

.347

.750

.322

.347

.199

.322

.199

.347

.199

.892

.892

.223

.347

.322

.356

.750

.204

.189

.892

.356

.341

.347

.347

.356

.347

.199

.892

.189

.341

.356

.347

.199

.199

.199

.199

.347

.199

.199

.744

.744

.199

.199

.199

.223

.347

.156

.223

.467

.892

.189

.199

.199

.744

.347

.892

.886

.389

.189

.156

1.246

.322

.223

.744


Clúster

2 3 4 5 6

.85465 -.37212 -.23581 -1.32628 2.49035

2.49289 .29651 .29651 .29651 .29651

.75559 -.91423 -.91423 2.42542 -.91423

-1.61636 2.23211 4.15634 2.23211 -1.61636


2 3 4 5 6

4.904 5.152 6.660 6.605 2.209

4.892 6.490 5.213 3.207

4.892 1.929 3.473 4.796

6.490 1.929 4.006 6.384

5.213 3.473 4.006 6.366

3.207 4.796 6.384 6.366

4.723 1.719 2.605 1.757 5.320

2.000 3.432 4.767 3.740 4.009

4.429 5.876 6.776 3.364 6.942

2.605 4.488 5.575 3.347 4.943

4.728 5.382 6.341 2.605 6.285

3.370 2.398 4.060 4.533 2.398

5.933 6.756 8.027 4.735 6.670

2.452 4.793 6.393 5.320 1.757

3.870 2.878 3.432 3.279 5.158

6.272 2.551 1.670 2.771 6.599

4.207 4.101 4.504 2.884 5.880

4.777 4.447 6.181 5.705 3.322

2.419 4.201 6.010 4.355 3.131

4.426 4.784 6.421 5.010 3.517

6.099 2.300 2.971 4.319 4.939

4.009 3.971 5.211 1.924 5.424

5.200 2.922 4.431 4.562 4.013

2.942 3.000 4.438 3.596 2.851

4.955 3.364 4.738 3.491 4.430

3.648 1.933 3.862 3.930 3.605

3.255 2.556 4.209 2.654 3.992

5.176 3.672 4.899 5.459 2.989

2.913 3.860 5.775 5.246 2.570

7.352 7.000 6.751 5.078 9.606


14.000

1.000

4.000

1.000

1.000

6.000

1.000

1.000

1.000

1.000

1.000

32.000

1.000

2.000

4.000

1.000

7.000

21.000

14.000

1.000

1.000

1.000

20.000

26.000

7.000

66.000

129.000

6.000

28.000

1.000

400.000

0.000



Notas

15-NOV-2014 11:58:14

Conjunto_de_datos1

<ninguno>

<ninguno>

<ninguno>

400



Las estadísticas para cada tabla se basan en todos los casos con datos válidos en los rangos especificados para todas las variables en cada tabla.

00:00:00.36

00:00:00.36

2

131029


Casos

Válido Perdidos Total

Porcentaje N Porcentaje N Porcentaje

100.0% 0 0.0% 400 100.0%

100.0% 0 0.0% 400 100.0%

100.0% 0 0.0% 400 100.0%

100.0% 0 0.0% 400 100.0%

100.0% 0 0.0% 400 100.0%

100.0% 0 0.0% 400 100.0%

CROSSTABS /TABLES=QCL_1 BY PREGUNTA8 PREGUNTA10 PREGUNTA11 PREGUNTA12 PREGUNTA13 PREGUNTA14 PREGUNTA15 PREGUNTA16 PREGUNTA17 PREGUNTA18 PREGUNTA19 PREGUNTA21 PREGUNTA22 PREGUNTA23 PREGUNTA24 PREGUNTA25 PREGUNTA26 PREGUNTA29 PREGUNTA30 PREGUNTA31 PREGUNTA32 PREGUNTA33 PREGUNTA34 PREGUNTA35 PREGUNTA36 PREGUNTA37 PREGUNTA38 /FORMAT=AVALUE TABLES /CELLS=COUNT ROW /COUNT ROUND CELL.

100.0% 0 0.0% 400 100.0%

100.0% 0 0.0% 400 100.0%

100.0% 0 0.0% 400 100.0%

95.3% 19 4.8% 400 100.0%

100.0% 0 0.0% 400 100.0%

100.0% 0 0.0% 400 100.0%

88.8% 45 11.3% 400 100.0%

99.8% 1 .3% 400 100.0%

86.8% 53 13.3% 400 100.0%

100.0% 0 0.0% 400 100.0%

100.0% 0 0.0% 400 100.0%

100.0% 0 0.0% 400 100.0%

100.0% 0 0.0% 400 100.0%

100.0% 0 0.0% 400 100.0%

100.0% 0 0.0% 400 100.0%

100.0% 0 0.0% 400 100.0%

100.0% 0 0.0% 400 100.0%

79.8% 81 20.3% 400 100.0%

99.5% 2 .5% 400 100.0%

100.0% 0 0.0% 400 100.0%

100.0% 0 0.0% 400 100.0%


FRECUENCIA DE CONSUMO DE POLLO A LA SEMANA

0 1 a 2 veces 3 a 4 veces 5 a 6 vecesRecuento 0 4 5 5

% dentro de Número de caso de clúster0.0% 26.7% 33.3% 33.3%

Recuento 0 0 0 1


Recuento 0 0 2 2


Recuento 0 0 1 0


Recuento 0 1 0 0


Recuento 0 2 4 0


Recuento 0 0 1 0


Recuento 0 0 1 0


Recuento 0 1 0 0


Recuento 0 1 0 0


Recuento 0 1 0 0


Recuento 0 2 20 8


Recuento 0 0 1 0


Recuento 0 1 1 0


Recuento 0 3 1 0


Recuento 0 1 0 0


Recuento 1 3 2 1


Recuento 0 6 12 3


Recuento 0 5 6 2


Recuento 0 1 0 0


Recuento 0 0 1 0


Recuento 0 0 0 1


Recuento 0 5 10 5


Recuento 0 5 9 9


Recuento 0 1 4 1


Recuento 0 16 37 10


Recuento 0 39 59 27


Recuento 0 0 4 1


Recuento 0 4 16 7


Recuento 1 0 0 0


Recuento 2 102 197 83

% dentro de Número de caso de clúster.5% 25.5% 49.3% 20.8%

Número de caso de clúster*CALIDAD EN LA COMIDA tabulación cruzada

CALIDAD EN LA COMIDA

TotalDefinitivamente SI SI NORecuento 14 1 0 15


Recuento 1 0 0 1


Recuento 3 1 0 4


Recuento 1 0 0 1


Recuento 1 0 0 1


Recuento 4 2 0 6


Recuento 1 0 0 1


Recuento 0 1 0 1


Recuento 1 0 0 1


Recuento 0 1 0 1


Recuento 0 1 0 1


Recuento 17 15 0 32


Recuento 1 0 0 1


Recuento 0 2 0 2


Recuento 1 3 0 4


Recuento 1 0 0 1


Recuento 1 6 0 7


Recuento 11 10 0 21


Recuento 5 9 0 14


Recuento 1 0 0 1


Recuento 1 0 0 1


Recuento 0 1 0 1


Recuento 11 9 0 20


Recuento 15 11 0 26


Recuento 3 3 1 7


Recuento 25 39 2 66


Recuento 43 85 0 128


Recuento 4 2 0 6


Recuento 22 6 0 28


Recuento 0 1 0 1


Recuento 188 209 3 400

% dentro de Número de caso de clúster47.0% 52.3% .8% 100.0%


FRECUENCIA DE CONSUMO FUERA DE CASA A LA SEMANA

0 1 2 3Recuento 0 7 6 2


Recuento 0 0 0 0


Recuento 0 0 1 2


Recuento 0 0 0 0


Recuento 0 1 0 0


Recuento 0 4 1 0


Recuento 0 0 0 0


Recuento 0 0 0 0


Recuento 1 0 0 0


Recuento 0 0 0 0


Recuento 0 1 0 0


Recuento 0 8 11 9


Recuento 0 0 1 0


Recuento 0 1 1 0


Recuento 0 1 1 1


Recuento 0 0 0 0


Recuento 0 3 2 1


Recuento 0 5 8 5


Recuento 0 1 5 5


Recuento 0 1 0 0


Recuento 0 0 0 1


Recuento 0 0 0 0


Recuento 0 1 4 4


Recuento 0 7 14 3


Recuento 0 1 1 2


Recuento 0 13 20 23


Recuento 1 33 45 20


Recuento 0 2 3 0


Recuento 0 2 7 13


Recuento 0 0 1 0





CANTIDAD DE EFECTIVO CUANDO SALE A CONSUMIR

10 SOLES 20 SOLES 30 SOLES 40 SOLESRecuento 0 0 0 2


Recuento 0 0 1 0


Recuento 0 1 2 1


Recuento 0 0 1 0


Recuento 0 1 0 0


Recuento 0 0 1 1


Recuento 0 0 1 0


Recuento 0 0 1 0


Recuento 0 0 1 0


Recuento 1 0 0 0


Recuento 0 0 0 0


Recuento 2 5 10 6


Recuento 0 1 0 0


Recuento 0 0 0 1


Recuento 1 1 2 0


Recuento 0 0 1 0


Recuento 5 1 0 1


Recuento 0 6 4 4


Recuento 0 4 4 4


Recuento 0 0 0 1


Recuento 0 0 0 1


Recuento 0 0 1 0


Recuento 0 7 7 5


Recuento 3 1 5 5


Recuento 0 0 3 2


Recuento 5 28 19 12




Recuento 0 0 0 1


Recuento 2 9 8 4


Recuento 0 1 0 0


Recuento 40 102 103 68



FACILIDAD PARA ADQUIRIR EL POLLO BROASTER

Definitivamente SI SI NORecuento 1 14 0 0


Recuento 0 0 1 0


Recuento 2 1 1 0


Recuento 1 0 0 0


Recuento 0 1 0 0

Definitivamente NO


Recuento 1 5 0 0


Recuento 1 0 0 0


Recuento 0 1 0 0


Recuento 1 0 0 0


Recuento 0 1 0 0


Recuento 0 1 0 0


Recuento 2 28 2 0


Recuento 0 1 0 0


Recuento 0 2 0 0


Recuento 0 4 0 0


Recuento 0 1 0 0


Recuento 0 6 0 1


Recuento 2 19 0 0


Recuento 1 13 0 0


Recuento 0 1 0 0


Recuento 1 0 0 0


Recuento 1 0 0 0


Recuento 4 16 0 0


Recuento 1 22 3 0


Recuento 1 6 0 0


Recuento 13 48 5 0


Recuento 7 111 10 0


Recuento 1 5 0 0


Recuento 8 17 3 0


Recuento 0 1 0 0



% dentro de Número de caso de clúster12.3% 81.3% 6.3% .3%


CANTIDAD DE PRECIO QUE SE PAGA POR POLLO BROASTER



Recuento 0 0 1 0


Recuento 0 1 1 1


Recuento 0 0 1 0


Recuento 0 1 0 0


Recuento 2 1 0 0


Recuento 1 0 0 0


Recuento 0 0 0 0


Recuento 0 1 0 0


Recuento 0 0 1 0


Recuento 0 0 0 1


Recuento 5 6 3 5


Recuento 0 0 1 0


Recuento 1 0 0 1


Recuento 1 1 0 0


Recuento 1 0 0 0


Recuento 1 0 4 1


Recuento 4 5 5 3


Recuento 1 1 1 4


Recuento 0 0 0 0


Recuento 0 0 0 0


Recuento 1 0 0 0


Recuento 3 2 3 3


Recuento 3 5 3 3


Recuento 0 2 2 1


Recuento 7 12 13 16




Recuento 3 0 0 0


Recuento 4 5 6 5


Recuento 0 0 1 0





NIVEL DE ATENCIÓN QUE BRINDAN LOS FAST FOOD DE POLLO BROASTER



Recuento 1 0 0 0


Recuento 0 2 1 1


Recuento 0 1 0 0


Recuento 0 1 0 0


Recuento 0 5 1 0


Recuento 0 0 1 0

Definitivamente NO


Recuento 0 1 0 0


Recuento 0 0 1 0


Recuento 0 1 0 0


Recuento 0 1 0 0


Recuento 0 18 14 0


Recuento 0 1 0 0


Recuento 0 2 0 0


Recuento 1 3 0 0


Recuento 0 1 0 0


Recuento 1 5 1 0


Recuento 0 17 4 0


Recuento 0 10 4 0


Recuento 0 1 0 0


Recuento 0 0 0 1


Recuento 1 0 0 0


Recuento 0 11 7 2


Recuento 2 17 6 1


Recuento 0 4 3 0


Recuento 0 44 18 4


Recuento 3 91 33 0


Recuento 0 6 0 0


Recuento 1 21 6 0


Recuento 0 1 0 0


Recuento 10 272 108 9



PROPAGANDA DE LOS FAST FOOD



Recuento 0 1 0 0


Recuento 1 0 3 0


Recuento 0 1 0 0


Recuento 0 1 0 0


Recuento 0 0 6 0


Recuento 0 0 1 0


Recuento 0 0 1 0

Definitivamente NO


Recuento 0 1 0 0


Recuento 0 1 0 0


Recuento 0 1 0 0


Recuento 0 15 16 1


Recuento 0 1 0 0


Recuento 0 0 2 0


Recuento 0 4 0 0


Recuento 0 1 0 0


Recuento 1 5 0 1


Recuento 0 11 10 0


Recuento 0 7 7 0


Recuento 0 1 0 0


Recuento 0 0 1 0


Recuento 1 0 0 0


Recuento 0 12 6 2


Recuento 0 10 15 1


Recuento 0 5 1 1


Recuento 4 41 20 1


Recuento 5 77 42 3


Recuento 0 2 3 1


Recuento 1 18 8 1


Recuento 0 1 0 0


Recuento 13 218 155 13




KFC KING BROSTER CHILIS MCDONALD'SRecuento 2 2 3 4


Recuento 0 1 0 0


Recuento 0 1 1 1


Recuento 0 0 1 0


Recuento 0 1 0 0


Recuento 2 1 1 0


Recuento 0 0 0 1


Recuento 0 0 0 0


Recuento 0 0 1 0


Recuento 0 1 0 0


Recuento 0 0 1 0


Recuento 7 3 6 8


Recuento 0 0 0 0


Recuento 1 1 0 0


Recuento 1 0 1 2


Recuento 0 0 0 1


Recuento 1 2 1 2


Recuento 0 5 4 6


Recuento 3 3 2 2


Recuento 0 0 1 0


Recuento 0 0 1 0


Recuento 1 0 0 0


Recuento 5 7 2 2


Recuento 6 8 3 3


Recuento 2 1 2 2


Recuento 12 8 16 13




Recuento 1 1 1 1


Recuento 5 5 5 6


Recuento 0 1 0 0






PRECIO CALIDAD SABORRecuento 3 6 6 0


Recuento 0 1 0 0


Recuento 1 2 0 0


Recuento 1 0 0 0


Recuento 1 0 0 0


Recuento 2 2 2 0


Recuento 0 1 0 0


Recuento 0 0 1 0


Recuento 0 0 1 0


DISEÑOS PERSONALIZAD

OS

Recuento 8 11 12 1


Recuento 0 1 0 0


Recuento 2 0 0 0


Recuento 0 0 2 0


Recuento 1 0 4 0


Recuento 4 5 9 2


Recuento 2 8 3 0


Recuento 0 0 1 0


Recuento 0 0 0 0


Recuento 0 1 0 0


Recuento 3 8 2 4


Recuento 7 10 8 1


Recuento 3 2 1 1


Recuento 18 22 17 3


Recuento 32 47 39 6


Recuento 3 3 0 0


Recuento 4 12 5 3


Recuento 0 0 1 0


Recuento 95 142 114 21



MUY CARO CARO BARATO MUY BARATORecuento 2 3 4 6


Recuento 0 0 0 1


Recuento 1 1 1 1


Recuento 0 0 1 0


Recuento 0 1 0 0


Recuento 1 3 1 1


Recuento 0 0 0 1


Recuento 1 0 0 0


Recuento 1 0 0 0


Recuento 0 1 0 0


Recuento 0 0 1 0


Recuento 9 9 7 7


Recuento 1 0 0 0


Recuento 0 1 0 1

PERCEPCIÓN DEL PRECIO DE LOS PRODUCTOS DE LA COMPETENCIA


Recuento 0 1 2 1


Recuento 1 0 0 0


Recuento 2 1 1 3


Recuento 5 8 5 3


Recuento 5 2 2 5


Recuento 0 0 0 1


Recuento 0 1 0 0


Recuento 0 1 0 0


Recuento 5 9 3 3


Recuento 1 9 4 12


Recuento 3 0 2 2






Recuento 3 0 2 1


Recuento 8 10 7 3


Recuento 0 1 0 0


Recuento 107 109 84 100



MUY MALA MALA BUENA MUY BUENARecuento 0 1 14 0


Recuento 0 0 0 1


Recuento 2 1 1 0


Recuento 0 0 1 0


Recuento 0 0 1 0


Recuento 0 0 6 0


Recuento 1 0 0 0


Recuento 0 0 1 0


Recuento 0 0 1 0


Recuento 0 0 1 0


Recuento 0 0 1 0


Recuento 3 7 20 2


Recuento 0 0 1 0


Recuento 0 0 2 0


Recuento 0 1 2 1

PERCEPCIÓN DE LA CALIDAD DE LOS PRODUCTOS DEL KING BROASTER


Recuento 0 0 1 0


Recuento 0 1 6 0


Recuento 2 2 16 1


Recuento 3 2 8 1


Recuento 0 1 0 0


Recuento 0 0 1 0


Recuento 1 0 0 0


Recuento 10 0 9 1


Recuento 1 4 21 0


Recuento 0 2 4 1


Recuento 11 9 40 6


Recuento 4 22 99 3


Recuento 2 1 3 0


Recuento 9 2 16 1


Recuento 1 0 0 0


Recuento 50 56 276 18



FRECUENCIA DE CONSUMO DE LOS PRODUCTOS DEL KING BROASTER

0 0 1 1Recuento 0 0 0 9


Recuento 0 0 1 0


Recuento 1 0 0 0


Recuento 0 0 0 0


Recuento 0 0 0 1


Recuento 0 0 0 3


Recuento 0 0 0 0


Recuento 0 1 0 0


Recuento 0 0 0 1


Recuento 0 0 0 1


Recuento 5 0 0 12


Recuento 0 0 0 0


Recuento 0 0 0 1


Recuento 0 0 0 0


Recuento 0 0 0 0


Recuento 0 1 0 2


Recuento 0 0 0 10


Recuento 2 0 0 3


Recuento 0 0 0 1


Recuento 0 0 0 1


Recuento 0 0 0 0


Recuento 0 0 0 4


Recuento 4 0 0 8


Recuento 2 0 0 2


Recuento 3 2 1 26


Recuento 17 2 0 63


Recuento 0 0 0 2


Recuento 1 0 0 10


Recuento 35 6 2 160



PUBLICIDAD DE LOS FAST FOOD DE POLLO BROASTER



Recuento 0 1 0 0


Recuento 1 3 0 0

Definitivamente NO


Recuento 0 1 0 0


Recuento 0 1 0 0


Recuento 0 1 4 1


Recuento 0 1 0 0


Recuento 0 1 0 0


Recuento 1 0 0 0


Recuento 0 1 0 0


Recuento 0 1 0 0


Recuento 1 27 2 1


Recuento 0 1 0 0


Recuento 0 0 0 2


Recuento 0 3 1 0


Recuento 0 0 1 0


Recuento 0 6 0 1


Recuento 1 14 3 3


Recuento 0 12 1 1


Recuento 0 1 0 0


Recuento 0 1 0 0


Recuento 0 1 0 0


Recuento 4 13 0 3


Recuento 0 22 1 3


Recuento 1 6 0 0


Recuento 5 55 1 4


Recuento 2 120 3 3


Recuento 0 2 2 2


Recuento 6 17 3 2


Recuento 0 1 0 0


Recuento 22 314 31 31



MEDIOS EN LOS CUÁLES SE VIÓ PUBLICIDAD DE LOS FAST FOOD

TV RADIO BUNNERSRecuento 0 0 0 1


Recuento 1 0 0 0


Recuento 0 1 0 3


Recuento 0 0 0 1

REDES SOCIALES


Recuento 0 0 0 1


Recuento 1 0 0 0


Recuento 0 0 0 1


Recuento 0 1 0 0


Recuento 1 0 0 0


Recuento 0 0 0 0


Recuento 1 0 0 0


Recuento 8 0 8 12


Recuento 1 0 0 0


Recuento 2 0 1 0


Recuento 3 1 2 0


Recuento 6 0 3 6


Recuento 10 0 0 2


Recuento 1 0 0 0


Recuento 0 0 0 1


Recuento 1 0 0 0


Recuento 10 3 0 6


Recuento 8 1 6 7


Recuento 3 0 3 1


Recuento 24 5 9 25


Recuento 49 2 38 31


Recuento 0 0 1 1


Recuento 10 1 3 12


Recuento 1 0 0 0


Recuento 141 15 74 111



CONSUMO DE POLLO CON SABORES INTERNACIONALES



Recuento 0 1 0 0


Recuento 1 3 0 0


Recuento 0 1 0 0


Recuento 0 1 0 0


Recuento 3 3 0 0


Recuento 0 1 0 0

Definitivamente NO


Recuento 0 1 0 0


Recuento 1 0 0 0


Recuento 1 0 0 0


Recuento 0 1 0 0


Recuento 2 30 0 0


Recuento 0 1 0 0


Recuento 1 1 0 0


Recuento 0 3 1 0


Recuento 0 1 0 0


Recuento 1 4 1 1


Recuento 11 9 1 0


Recuento 2 11 1 0


Recuento 1 0 0 0


Recuento 0 1 0 0


Recuento 0 1 0 0


Recuento 9 10 1 0


Recuento 2 23 1 0


Recuento 2 4 1 0


Recuento 10 56 0 0


Recuento 4 116 8 0


Recuento 3 3 0 0


Recuento 9 19 0 0


Recuento 0 1 0 0





CALIDAD EN EL POLLO CON SABORES INTERNACIONALES



Recuento 0 1 0 0


Recuento 2 2 0 0


Recuento 1 0 0 0


Recuento 0 1 0 0


Recuento 5 1 0 0


Recuento 1 0 0 0


Recuento 1 0 0 0

Definitivamente NO


Recuento 1 0 0 0


Recuento 0 1 0 0


Recuento 0 1 0 0


Recuento 16 16 0 0


Recuento 0 1 0 0


Recuento 1 1 0 0


Recuento 0 2 2 0


Recuento 0 1 0 0


Recuento 1 5 0 1


Recuento 16 4 1 0


Recuento 6 8 0 0


Recuento 1 0 0 0


Recuento 1 0 0 0


Recuento 1 0 0 0


Recuento 14 6 0 0


Recuento 12 14 0 0


Recuento 4 3 0 0


Recuento 37 29 0 0


Recuento 36 82 7 3


Recuento 6 0 0 0


Recuento 23 5 0 0


Recuento 0 1 0 0


Recuento 199 187 10 4



FRECUENCIA DE CONSUMO DE POLLO CON SABORES INTERNACIONALES

0 0 1 1Recuento 0 0 0 3


Recuento 0 0 0 0


Recuento 0 0 0 2


Recuento 0 0 0 0


Recuento 0 0 0 1


Recuento 0 0 0 0


Recuento 0 0 0 1


Recuento 0 0 0 0


Recuento 0 1 0 0


Recuento 0 0 0 1


Recuento 0 0 0 0


Recuento 0 0 0 9


Recuento 0 0 0 0


Recuento 0 0 0 0


Recuento 0 0 0 1


Recuento 0 0 0 1


Recuento 0 0 0 2


Recuento 0 0 0 9


Recuento 0 0 0 8


Recuento 0 0 0 1


Recuento 0 0 0 0


Recuento 0 0 0 0


Recuento 0 0 0 7


Recuento 0 0 1 6


Recuento 0 0 0 4


Recuento 0 2 0 33


Recuento 1 0 1 31

% dentro de Número de caso de clúster.8% 0.0% .8% 24.2%

Recuento 0 0 0 1


Recuento 0 0 0 12


Recuento 0 0 0 0


Recuento 1 3 2 133

% dentro de Número de caso de clúster.3% .8% .5% 33.3%


PRECIO DE ACUERDO A LA PREFERENCIA DEL TAMAÑO DEL PLATO DE POLLO CON SABORES INTERNACIONALES



Recuento 0 0 1 0


Recuento 1 1 2 0


Recuento 0 1 0 0


Recuento 0 1 0 0


Recuento 0 3 3 0


Recuento 0 0 0 0


Recuento 0 0 0 1


Recuento 0 0 1 0


Recuento 0 1 0 0


Recuento 0 1 0 0


Recuento 4 8 13 5


Recuento 0 1 0 0


Recuento 1 0 1 0


Recuento 0 4 0 0


Recuento 0 0 1 0


Recuento 1 4 1 1


Recuento 3 9 8 1


Recuento 2 5 5 2


Recuento 0 1 0 0


Recuento 0 0 1 0


Recuento 0 0 1 0


Recuento 4 8 5 2


Recuento 1 9 9 5


Recuento 3 2 1 1


Recuento 7 31 24 2


Recuento 7 69 31 17


Recuento 0 2 3 1


Recuento 3 8 12 5


Recuento 0 1 0 0


Recuento 38 176 126 48


Número de caso de clúster*FORMA DE PAGO tabulación cruzada

FORMA DE PAGO

TotalTARJETA EFECTIVO 22Recuento 1 14 0 15


Recuento 1 0 0 1


Recuento 0 4 0 4


Recuento 1 0 0 1


Recuento 0 1 0 1


Recuento 0 6 0 6


Recuento 0 1 0 1


Recuento 0 1 0 1


Recuento 0 1 0 1


Recuento 0 1 0 1


Recuento 0 1 0 1


Recuento 2 29 1 32


Recuento 0 1 0 1


Recuento 0 2 0 2


Recuento 0 4 0 4


Recuento 0 1 0 1


Recuento 0 7 0 7


Recuento 1 20 0 21


Recuento 1 12 1 14


Recuento 0 1 0 1


Recuento 0 1 0 1


Recuento 1 0 0 1


Recuento 2 18 0 20


Recuento 5 21 0 26


Recuento 1 6 0 7


Recuento 7 59 0 66


Recuento 16 112 0 128


Recuento 1 5 0 6


Recuento 3 25 0 28


Recuento 0 1 0 1


Recuento 43 355 2 400



PEQUEÑO MEDIANO GRANDE GIGANTERecuento 3 7 5 0


Recuento 0 0 1 0


Recuento 1 3 0 0


Recuento 0 0 1 0


Recuento 0 1 0 0


Recuento 1 5 0 0


Recuento 0 0 1 0


Recuento 0 0 0 1


Recuento 0 1 0 0


Recuento 0 1 0 0


Recuento 0 1 0 0


Recuento 7 17 8 0


Recuento 0 1 0 0

PREFERENCIA DE TAMAÑO DEL PLATO CON SABORES INTERNACIONALES


Recuento 1 1 0 0


Recuento 0 2 0 2


Recuento 0 1 0 0


Recuento 4 2 1 0


Recuento 4 14 3 0


Recuento 4 7 3 0


Recuento 0 1 0 0


Recuento 0 1 0 0


Recuento 0 0 1 0


Recuento 5 14 1 0


Recuento 6 12 7 1


Recuento 4 1 2 0


Recuento 14 43 8 1


Recuento 27 75 22 4


Recuento 0 3 3 0


Recuento 3 18 6 1


Recuento 0 1 0 0


Recuento 84 233 73 10


Número de caso de clúster*PREFERENCIA EN FORMAS DE TRASLADO DEL PRODUCTO tabulación cruzada

TotalCAJA TAPERRecuento 9 5 1 15


Recuento 0 1 0 1


Recuento 4 0 0 4


Recuento 0 1 0 1


Recuento 1 0 0 1


Recuento 3 1 2 6


Recuento 1 0 0 1


Recuento 0 0 1 1


Recuento 0 0 1 1


Recuento 0 0 1 1


Recuento 0 0 1 1


Recuento 20 4 8 32


Recuento 1 0 0 1


Recuento 1 1 0 2

PREFERENCIA EN FORMAS DE TRASLADO DEL PRODUCTO

BOLSA DE PAPEL


Recuento 2 0 2 4


Recuento 1 0 0 1


Recuento 5 1 1 7


Recuento 12 7 2 21


Recuento 10 0 4 14


Recuento 1 0 0 1


Recuento 1 0 0 1


Recuento 1 0 0 1


Recuento 14 4 2 20


Recuento 15 8 3 26


Recuento 3 3 1 7




Recuento 64 23 41 128


Recuento 4 1 1 6


Recuento 18 7 3 28


Recuento 0 0 1 1


Recuento 232 81 87 400


Número de caso de clúster*TIPO DE AMBIENTACIÓN DEL LOCAL tabulación cruzada

TIPO DE AMBIENTACIÓN DEL LOCAL

TotalTRADICIONAL TEMÁTICO ELEGANTERecuento 1 0 14 15


Recuento 1 0 0 1


Recuento 0 4 0 4


Recuento 0 1 0 1


Recuento 0 1 0 1


Recuento 0 0 6 6


Recuento 0 1 0 1


Recuento 1 0 0 1


Recuento 0 1 0 1


Recuento 0 0 1 1


Recuento 1 0 0 1


Recuento 3 22 7 32


Recuento 0 1 0 1


Recuento 0 0 2 2


Recuento 0 0 4 4


Recuento 0 0 1 1


Recuento 1 4 2 7


Recuento 3 8 10 21


Recuento 4 5 5 14


Recuento 0 1 0 1


Recuento 0 0 1 1


Recuento 1 0 0 1


Recuento 1 15 4 20


Recuento 1 17 8 26


Recuento 2 2 3 7


Recuento 6 53 7 66


Recuento 14 89 25 128


Recuento 1 0 5 6


Recuento 4 18 6 28


Recuento 0 0 1 1


Recuento 45 243 112 400



PREFERENCIA DE GUSTOS EN TEMAS DE AMBIENTACIÓN



Recuento 0 4 0 0


Recuento 0 1 0 0


Recuento 0 1 0 0


Recuento 5 1 0 0


Recuento 1 0 0 0


Recuento 0 1 0 0


Recuento 3 24 0 0


Recuento 0 1 0 0


Recuento 0 2 0 0


Recuento 0 4 0 0


Recuento 8 8 0 1


Recuento 1 8 0 0


Recuento 0 1 0 0


Recuento 8 9 0 0


Recuento 1 23 0 0

Definitivamente NO


Recuento 1 3 0 0


Recuento 11 40 2 4


Recuento 15 84 1 0


Recuento 3 2 0 0


Recuento 7 14 2 0


Recuento 74 235 5 5



EXPECTATIVA DE DIFERENCIACIÓN DE LOS POLLOS CON SABORES INTERNACIONALES

SABOR INNOVACIÓN CALIDADRecuento 1 1 0 0


Recuento 0 0 0 1


Recuento 2 1 0 0


Recuento 0 1 0 0


Recuento 1 0 0 0


Recuento 1 0 0 0


Recuento 0 1 0 0


Recuento 0 0 1 0


Recuento 0 1 0 0

COMODIDAD DEL LOCAL


Recuento 0 0 0 0


Recuento 0 0 0 0


Recuento 11 8 0 3


Recuento 0 0 0 1


Recuento 0 0 0 2


Recuento 0 2 0 0


Recuento 0 0 0 1


Recuento 1 1 0 2


Recuento 5 10 0 0


Recuento 6 4 1 0


Recuento 1 0 0 0


Recuento 0 0 0 0


Recuento 0 0 0 0


Recuento 4 3 1 1


Recuento 6 4 2 6


Recuento 1 1 1 0


Recuento 15 21 3 10


Recuento 44 42 3 23


Recuento 0 0 0 2


Recuento 8 6 1 2


Recuento 0 0 0 0


Recuento 107 107 13 54



SERVICIOS ADICIONALES

JUEGOS DELIVERY SHOW WIFIRecuento 3 6 4 2


Recuento 0 1 0 0


Recuento 0 0 1 3


Recuento 0 0 0 1


Recuento 1 0 0 0


Recuento 2 0 1 3


Recuento 0 1 0 0


Recuento 1 0 0 0


Recuento 0 0 0 1


Recuento 0 0 0 1


Recuento 0 1 0 0


Recuento 8 7 8 9


Recuento 0 1 0 0


Recuento 1 1 0 0


Recuento 3 1 0 0


Recuento 1 0 0 0


Recuento 3 2 1 1


Recuento 7 2 5 7


Recuento 6 2 3 3


Recuento 0 1 0 0


Recuento 1 0 0 0


Recuento 0 0 0 1


Recuento 9 2 6 3


Recuento 4 5 7 10


Recuento 2 2 1 2






Recuento 0 1 1 4


Recuento 6 5 5 12


Recuento 1 0 0 0


Recuento 102 103 78 117





Recuento 1 0 0 0


Recuento 0 4 0 0


Recuento 0 1 0 0


Recuento 0 1 0 0


Recuento 4 2 0 0


Recuento 0 1 0 0


Recuento 0 0 1 0


Recuento 1 0 0 0


Recuento 0 1 0 0


Recuento 0 1 0 0


Definitivamente NO


Recuento 4 27 1 0


Recuento 0 1 0 0


Recuento 1 1 0 0


Recuento 0 2 1 1


Recuento 0 1 0 0


Recuento 0 6 0 1


Recuento 11 10 0 0


Recuento 3 10 1 0


Recuento 1 0 0 0


Recuento 1 0 0 0


Recuento 0 1 0 0


Recuento 5 14 1 0


Recuento 1 24 1 0


Recuento 2 5 0 0


Recuento 14 49 3 0


Recuento 14 105 8 1


Recuento 1 5 0 0


Recuento 10 17 1 0


Recuento 0 1 0 0




Notas

15-NOV-2014 13:31:04

Conjunto_de_datos1

<ninguno>

<ninguno>

<ninguno>

400

00:00:00.42

00:00:00.53


CORRESPONDENCE TABLE=QCL_1(1 30) BY PREGUNTA17(1 5) /DIMENSIONS=2 /MEASURE=CHISQ /STANDARDIZE=RCMEAN /NORMALIZATION=SYMMETRICAL /PRINT=TABLE RPOINTS CPOINTS /PLOT=NDIM(1,MAX) BIPLOT(20).

Tabla de correspondencias


KING BROSTER CHILIS MCDONALD'S FRIDAYS Margen activo

2 3 4 4 15

1 0 0 0 1

1 1 1 1 4

0 1 0 0 1

1 0 0 0 1

1 1 0 2 6

0 0 1 0 1

0 0 0 1 1

0 1 0 0 1

1 0 0 0 1

0 1 0 0 1

3 6 8 8 32

0 0 0 1 1

1 0 0 0 2

0 1 2 0 4

0 0 1 0 1

2 1 2 1 7

5 4 6 6 21

3 2 2 4 14

0 1 0 0 1

0 1 0 0 1

0 0 0 0 1

7 2 2 4 20

8 3 3 6 26

1 2 2 0 7

8 16 13 17 66

25 26 29 23 128

1 1 1 2 6

5 5 6 7 28

1 0 0 0 1

77 79 83 87 400

Resumen

Inercia Chi cuadrado Sig.

Proporción de inercia

Acumulado

.093 .401 .401

.052 .224 .625

.045 .194 .819

Contabilizado para

.042 .181 1.000

.232 92.989 1.000 1.000


Puntuación en dimensión

Inercia

Contribución

1 2

Del punto en la inercia de dimensión

1 2

.289 .282 .002 .010 .013

-3.140 -1.781 .010 .081 .035

.089 -.222 .002 .000 .002

2.310 -3.117 .010 .044 .106

-3.140 -1.781 .010 .081 .035

-.301 .173 .006 .004 .002

1.144 1.594 .010 .011 .028

.041 2.417 .009 .000 .064

2.310 -3.117 .010 .044 .106

-3.140 -1.781 .010 .081 .035

2.310 -3.117 .010 .044 .106

.319 .372 .006 .027 .048

.041 2.417 .009 .000 .064

-1.835 -.615 .008 .055 .008

1.017 .155 .009 .034 .001

1.144 1.594 .010 .011 .028

-.310 -.075 .002 .006 .000

.031 .128 .013 .000 .004

-.281 .210 .002 .009 .007

2.310 -3.117 .010 .044 .106

2.310 -3.117 .010 .044 .106

-.530 .551 .011 .002 .003

-.878 -.154 .013 .126 .005

-.681 -.039 .010 .099 .000

.387 -.532 .006 .009 .022

.319 .065 .007 .055 .003

.019 -.078 .003 .000 .009

-.022 .347 .001 .000 .008

.013 .170 .001 .000 .009

-3.140 -1.781 .010 .081 .035

.232 1.000 1.000


Puntuación en dimensión

Inercia

Contribución

1 2

Del punto en la inercia de dimensión

1 2

-.162 .126 .036 .016 .013

.943a

Puntos de fila generalesa

Puntos de columna generalesa

-.958 -.406 .065 .579 .139

.705 -.711 .055 .322 .438

.349 .364 .041 .083 .120

.012 .551 .036 .000 .290

.232 1.000 1.000


Notas

15-NOV-2014 13:55:11

Conjunto_de_datos1

<ninguno>

<ninguno>

<ninguno>

400

00:00:01.05

00:00:01.12

Lista de variables

Número de categorías

30 Nominal simple

5 Nominal simple


OVERALS /VARIABLES=QCL_1(30) PREGUNTA17(5) PREGUNTA18(5) /ANALYSIS=QCL_1(SNOM) PREGUNTA17(SNOM) PREGUNTA18(SNOM) /SETS 3 (1, 1, 1) /DIMENSION=2 /PRINT FREQ CENTROID FIT QUANT /PLOT QUANT OBJECT LOADINGS NDIM(1,MAX) /MAXITER=100 /CONVERGENCE=.00001 /INITIAL=NUMERIC.

Nivel de escalamiento

óptimo

5 Nominal simple

Historial de iteraciones

Ajuste

.720652

.915310 .000016

b. El proceso de iteración se ha detenido porque se ha alcanzado el número máximo de iteraciones.

Resumen de análisis

Diferencia de la iteración anterior

a. La pérdida de la iteración 0 es la pérdida de la solución con todas las variables únicas tratadas como numéricas (con la diferencia de pérdida de 0,0001 y el

Dimensión

Suma1 2

.042 .971 1.013

1.407 .456 1.864

.034 .343 .377

.495 .590 1.085

.505 .410

.915

Ajuste

Ajuste múltiple Ajuste simple

Dimensión

Suma

Dimensión

1 2 1 2

1.438 .120 1.558 1.435 .056

.074 .570 .644 .070 .570

.016 .604 .620 .011 .604


Cuantificación

Coordenadas de categorías únicas

Dimensión Dimensión

1 2 1 2

.045 .053 -.011 .092 .185

-.096 -.115 .023 -.065 .275

.076 .091 -.018 .093 -.008

.062 .074 -.015 -.309 -1.958

.207 .248 -.049 .005 -1.280

.086 .103 -.020 .108 .007

-.002 -.002 .000 .139 .716

.179 .215 -.042 .455 1.176

-.202 -.242 .048 -.371 -.604

-9.335 -11.183 2.202 -11.159 2.323

-14.744 -17.662 3.479 -17.795 2.805

.062 .074 -.015 .095 .095

.140 .168 -.033 .446 1.377

.227 .272 -.054 .049 -1.185

-.058 -.070 .014 -.092 -.101

-9.679 -11.595 2.284 -11.429 3.125

.071 .085 -.017 .093 .026

.073 .088 -.017 .103 .060

.034 .040 -.008 .099 .291

-.202 -.242 .048 -.371 -.604

.154 .185 -.036 -.288 -2.434

-.056 -.067 .013 .022 .464

.084 .101 -.020 .077 -.138

.059 .071 -.014 .083 .046

.050 .060 -.012 -.037 -.505

.079 .094 -.019 .078 -.100

.045 .054 -.011 .050 -.030

.132 .159 -.031 .136 -.143

.043 .051 -.010 .084 .156

-.057 -.068 .013 -.056 .074



Coordenadas de categorías múltiples

Cuantificación



1 2 1 2

-.080 -.021 -.061 .053 -.087

-.401 -.106 -.303 -.151 -.287

-1.551 -.410 -1.171 -.458 -1.155

.346 .091 .261 -.004 .294

1.466 .388 1.107 .356 1.118


Cuantificación



1 2 1 2

-1.573 -.169 -1.222 -.100 -1.232

.796 .085 .619 .157 .609

.490 .053 .381 .119 .372

.042 .004 .032 .077 .022

-2.298 -.246 -1.786 -.166 -1.797






Centroides proyectados Centroides de categoría


1 2 1 2

.053 -.011 .092 .185

-.115 .023 -.065 .275

.091 -.018 .093 -.008

.074 -.015 -.309 -1.958

.248 -.049 .005 -1.280

.103 -.020 .108 .007

-.002 .000 .139 .716

.215 -.042 .455 1.176

-.242 .048 -.371 -.604

-11.183 2.202 -11.159 2.323

-17.662 3.479 -17.795 2.805

.074 -.015 .095 .095

.168 -.033 .446 1.377


.272 -.054 .049 -1.185

-.070 .014 -.092 -.101

-11.595 2.284 -11.429 3.125

.085 -.017 .093 .026

.088 -.017 .103 .060

.040 -.008 .099 .291

-.242 .048 -.371 -.604

.185 -.036 -.288 -2.434

-.067 .013 .022 .464

.101 -.020 .077 -.138

.071 -.014 .083 .046

.060 -.012 -.037 -.505

.094 -.019 .078 -.100

.054 -.011 .050 -.030

.159 -.031 .136 -.143

.051 -.010 .084 .156

-.068 .013 -.056 .074




1 2 1 2

-.021 -.061 .053 -.087

-.106 -.303 -.151 -.287

-.410 -1.171 -.458 -1.155

.091 .261 -.004 .294

.388 1.107 .356 1.118




1 2 1 2

-.169 -1.222 -.100 -1.232

.085 .619 .157 .609

.053 .381 .119 .372

.004 .032 .077 .022



-.246 -1.786 -.166 -1.797



Clúster

7 8 9 10 11 12 13

-.78105 .30942 -1.32628 .30942 -.78105 .85465 -1.32628

.29651 2.49289 2.49289 2.49289 .29651 .29651 -1.89987

.75559 .75559 4.09524 2.42542 4.09524 -.91423 4.09524

2.23211 .30788 .30788 .30788 .30788 .30788 -1.61636


7 8 9 10 11 12 13

0.000 0.000 0.000 0.000 0.000 .433 0.000

0.000 0.000 0.000 0.000 0.000 .372 0.000

0.000 0.000 0.000 0.000 0.000 .265 0.000

0.000 0.000 0.000 0.000 0.000 0.000 0.000



Clúster

7 8 9 10 11 12 13

-.78105 .30942 -1.32628 .30942 -.78105 1.05911 -1.32628

.29651 2.49289 2.49289 2.49289 .29651 .29651 -1.89987

.75559 .75559 4.09524 2.42542 4.09524 -.91423 4.09524

2.23211 .30788 .30788 .30788 .30788 .30788 -1.61636


7 8 9 10 11 12 13

5.626 5.439 7.806 6.160 6.546 3.156 6.159

4.723 2.000 4.429 2.605 4.728 3.370 5.933

1.719 3.432 5.876 4.488 5.382 2.398 6.756

2.605 4.767 6.776 5.575 6.341 4.060 8.027

1.757 3.740 3.364 3.347 2.605 4.533 4.735

5.320 4.009 6.942 4.943 6.285 2.398 6.670

3.117 4.470 3.536 3.854 3.143 5.575

3.117 3.719 1.670 4.143 2.859 6.069

4.470 3.719 2.337 2.263 5.967 4.796

3.536 1.670 2.337 2.967 4.067 5.335

3.854 4.143 2.263 2.967 5.337 2.971

3.143 2.859 5.967 4.067 5.337 6.270

5.575 6.069 4.796 5.335 2.971 6.270

4.716 3.347 5.512 3.740 4.721 2.697 5.165

2.516 1.929 4.242 2.551 4.603 3.419 6.957

2.000 4.465 5.655 4.767 5.125 4.390 7.106

3.060 2.558 3.160 1.938 3.615 4.466 6.355

4.799 5.088 7.060 5.852 5.850 3.107 5.182

3.899 2.957 4.587 3.396 3.904 2.824 4.164

4.563 4.796 6.069 5.078 4.568 3.446 3.719

2.967 5.078 7.125 5.844 5.900 3.015 6.525

2.605 3.207 2.759 2.739 1.757 4.104 3.364

3.403 4.734 6.747 5.548 5.494 2.564 5.471

2.770 2.374 4.735 2.903 3.889 1.677 5.111

2.946 4.448 5.597 4.751 4.016 3.117 3.966

2.557 2.892 5.524 4.090 5.014 1.617 5.849

1.934 2.371 4.066 2.900 3.346 2.342 4.498

4.273 4.947 7.383 5.730 6.072 2.336 6.238

4.253 3.386 5.931 4.453 5.412 2.236 5.610

5.869 5.785 4.431 5.010 5.866 8.056 8.760

FRECUENCIA DE CONSUMO DE POLLO A LA SEMANA

TotalTodos los días

1 15

6.7% 100.0%

0 1

0.0% 100.0%

0 4

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 6

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

2 32

6.3% 100.0%

0 1

0.0% 100.0%

0 2

0.0% 100.0%

0 4

0.0% 100.0%

0 1

0.0% 100.0%

0 7

0.0% 100.0%

0 21

0.0% 100.0%

1 14

7.1% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 20

0.0% 100.0%

3 26

11.5% 100.0%

1 7

14.3% 100.0%

3 66

4.5% 100.0%

3 128

2.3% 100.0%

1 6

16.7% 100.0%

1 28

3.6% 100.0%

0 1

0.0% 100.0%

16 400

4.0% 100.0%


FRECUENCIA DE CONSUMO FUERA DE CASA A LA SEMANA

Total4 5 6 7 8

0 0 0 0 0 15

0.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 1 0 1

0.0% 0.0% 0.0% 100.0% 0.0% 100.0%

0 1 0 0 0 4

0.0% 25.0% 0.0% 0.0% 0.0% 100.0%

1 0 0 0 0 1

100.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 1 0 0 0 6

0.0% 16.7% 0.0% 0.0% 0.0% 100.0%

1 0 0 0 0 1

100.0% 0.0% 0.0% 0.0% 0.0% 100.0%

1 0 0 0 0 1

100.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 0 1 0 0 1

0.0% 0.0% 100.0% 0.0% 0.0% 100.0%

0 0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 0.0% 100.0%

3 1 0 0 0 32

9.4% 3.1% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 0 2

0.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 0 1 0 0 4

0.0% 0.0% 25.0% 0.0% 0.0% 100.0%

0 0 1 0 0 1

0.0% 0.0% 100.0% 0.0% 0.0% 100.0%

0 1 0 0 0 7

0.0% 14.3% 0.0% 0.0% 0.0% 100.0%

2 1 0 0 0 21

9.5% 4.8% 0.0% 0.0% 0.0% 100.0%

3 0 0 0 0 14

21.4% 0.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 0 1 0 0 1

0.0% 0.0% 100.0% 0.0% 0.0% 100.0%

6 2 3 0 0 20

30.0% 10.0% 15.0% 0.0% 0.0% 100.0%

0 2 0 0 0 26

0.0% 7.7% 0.0% 0.0% 0.0% 100.0%

2 1 0 0 0 7

28.6% 14.3% 0.0% 0.0% 0.0% 100.0%

5 2 3 0 0 66

7.6% 3.0% 4.5% 0.0% 0.0% 100.0%

14 8 3 3 1 128

10.9% 6.3% 2.3% 2.3% .8% 100.0%

0 1 0 0 0 6

0.0% 16.7% 0.0% 0.0% 0.0% 100.0%

4 0 2 0 0 28

14.3% 0.0% 7.1% 0.0% 0.0% 100.0%

0 0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 0.0% 100.0%

42 21 15 4 1 400

10.5% 5.3% 3.8% 1.0% .3% 100.0%


CANTIDAD DE EFECTIVO CUANDO SALE A CONSUMIR

Total50 SOLES 60 SOLES 70 SOLES

5 1 0 7 15

33.3% 6.7% 0.0% 46.7% 100.0%

0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 4

0.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 1

80 SOLES A MÁS

0.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 100.0%

2 1 0 1 6

33.3% 16.7% 0.0% 16.7% 100.0%

0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 100.0%

1 0 0 0 1

100.0% 0.0% 0.0% 0.0% 100.0%

3 2 1 3 32

9.4% 6.3% 3.1% 9.4% 100.0%

0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 100.0%

1 0 0 0 2

50.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 4

0.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 7

0.0% 0.0% 0.0% 0.0% 100.0%

2 2 0 3 21

9.5% 9.5% 0.0% 14.3% 100.0%

1 0 0 1 14

7.1% 0.0% 0.0% 7.1% 100.0%

0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 100.0%

1 0 0 0 20

5.0% 0.0% 0.0% 0.0% 100.0%

3 3 0 6 26

11.5% 11.5% 0.0% 23.1% 100.0%

2 0 0 0 7

28.6% 0.0% 0.0% 0.0% 100.0%

1 1 0 0 66

1.5% 1.5% 0.0% 0.0% 100.0%

11 11 1 0 128

8.6% 8.6% .8% 0.0% 100.0%

0 0 1 4 6

0.0% 0.0% 16.7% 66.7% 100.0%

0 2 0 3 28

0.0% 7.1% 0.0% 10.7% 100.0%

0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 100.0%

33 23 3 28 400

8.3% 5.8% .8% 7.0% 100.0%


Total

15

100.0%

1

100.0%

4

100.0%

1

100.0%

1

100.0%

6

100.0%

1

100.0%

1

100.0%

1

100.0%

1

100.0%

1

100.0%

32

100.0%

1

100.0%

2

100.0%

4

100.0%

1

100.0%

7

100.0%

21

100.0%

14

100.0%

1

100.0%

1

100.0%

1

100.0%

20

100.0%

26

100.0%

7

100.0%

66

100.0%

128

100.0%

6

100.0%

28

100.0%

1

100.0%

400

100.0%


CANTIDAD DE PRECIO QUE SE PAGA POR POLLO BROASTER

Total40 SOLES 50 SOLES A MÁS

1 4 15

6.7% 26.7% 100.0%

0 0 1

0.0% 0.0% 100.0%

0 1 4

0.0% 25.0% 100.0%

0 0 1

0.0% 0.0% 100.0%

0 0 1

0.0% 0.0% 100.0%

1 2 6

16.7% 33.3% 100.0%

0 0 1

0.0% 0.0% 100.0%

1 0 1

100.0% 0.0% 100.0%

0 0 1

0.0% 0.0% 100.0%

0 0 1

0.0% 0.0% 100.0%

0 0 1

0.0% 0.0% 100.0%

5 8 32

15.6% 25.0% 100.0%

0 0 1

0.0% 0.0% 100.0%

0 0 2

0.0% 0.0% 100.0%

2 0 4

50.0% 0.0% 100.0%

0 0 1

0.0% 0.0% 100.0%

1 0 7

14.3% 0.0% 100.0%

0 4 21

0.0% 19.0% 100.0%

4 3 14

28.6% 21.4% 100.0%

1 0 1

100.0% 0.0% 100.0%

1 0 1

100.0% 0.0% 100.0%

0 0 1

0.0% 0.0% 100.0%

4 5 20

20.0% 25.0% 100.0%

5 7 26

19.2% 26.9% 100.0%

1 1 7

14.3% 14.3% 100.0%

8 10 66

12.1% 15.2% 100.0%

12 18 128

9.4% 14.1% 100.0%

1 2 6

16.7% 33.3% 100.0%

1 7 28

3.6% 25.0% 100.0%

0 0 1

0.0% 0.0% 100.0%

49 72 400

12.3% 18.0% 100.0%


NIVEL DE ATENCIÓN QUE BRINDAN LOS FAST FOOD DE POLLO BROASTER

Total22

0 15

0.0% 100.0%

0 1

0.0% 100.0%

0 4

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 6

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 32

0.0% 100.0%

0 1

0.0% 100.0%

0 2

0.0% 100.0%

0 4

0.0% 100.0%

0 1

0.0% 100.0%

0 7

0.0% 100.0%

0 21

0.0% 100.0%

0 14

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 20

0.0% 100.0%

0 26

0.0% 100.0%

0 7

0.0% 100.0%

0 66

0.0% 100.0%

1 128

.8% 100.0%

0 6

0.0% 100.0%

0 28

0.0% 100.0%

0 1

0.0% 100.0%

1 400

.3% 100.0%


PROPAGANDA DE LOS FAST FOOD

Total33

0 15

0.0% 100.0%

0 1

0.0% 100.0%

0 4

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 6

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 32

0.0% 100.0%

0 1

0.0% 100.0%

0 2

0.0% 100.0%

0 4

0.0% 100.0%

0 1

0.0% 100.0%

0 7

0.0% 100.0%

0 21

0.0% 100.0%

0 14

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 20

0.0% 100.0%

0 26

0.0% 100.0%

0 7

0.0% 100.0%

0 66

0.0% 100.0%

1 128

.8% 100.0%

0 6

0.0% 100.0%

0 28

0.0% 100.0%

0 1

0.0% 100.0%

1 400

.3% 100.0%



TotalFRIDAYS

4 15

26.7% 100.0%

0 1

0.0% 100.0%

1 4

25.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

2 6

33.3% 100.0%

0 1

0.0% 100.0%

1 1

100.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

8 32

25.0% 100.0%

1 1

100.0% 100.0%

0 2

0.0% 100.0%

0 4

0.0% 100.0%

0 1

0.0% 100.0%

1 7

14.3% 100.0%

6 21

28.6% 100.0%

4 14

28.6% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

4 20

20.0% 100.0%

6 26

23.1% 100.0%

0 7

0.0% 100.0%

17 66

25.8% 100.0%

23 128

18.0% 100.0%

2 6

33.3% 100.0%

7 28

25.0% 100.0%

0 1

0.0% 100.0%

87 400

21.8% 100.0%



TotalOTROS

0 15

0.0% 100.0%

0 1

0.0% 100.0%

0 3

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 6

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 32

0.0% 100.0%

0 1

0.0% 100.0%

0 2

0.0% 100.0%

0 2

0.0% 100.0%

0 5

0.0% 100.0%

1 21

4.8% 100.0%

0 13

0.0% 100.0%

0 1

0.0% 100.0%

1 1

100.0% 100.0%

0 1

0.0% 100.0%

3 20

15.0% 100.0%

0 26

0.0% 100.0%

0 7

0.0% 100.0%

3 63

4.8% 100.0%

1 125

.8% 100.0%

0 6

0.0% 100.0%

0 24

0.0% 100.0%

0 1

0.0% 100.0%

9 381

2.4% 100.0%


Total

15

100.0%

1

100.0%

4

100.0%

1

100.0%

1

100.0%

6

100.0%

1

100.0%

1

100.0%

1

100.0%

1

100.0%

1

100.0%

32

100.0%

1

100.0%

2

100.0%

4

100.0%

1

100.0%

7

100.0%

21

100.0%

14

100.0%

1

100.0%

1

100.0%

1

100.0%

20

100.0%

26

100.0%

7

100.0%

66

100.0%

128

100.0%

6

100.0%

28

100.0%

1

100.0%

400

100.0%


Total

15

100.0%

1

100.0%

4

100.0%

1

100.0%

1

100.0%

6

100.0%

1

100.0%

1

100.0%

1

100.0%

1

100.0%

1

100.0%

32

100.0%

1

100.0%

2

100.0%

4

100.0%

1

100.0%

7

100.0%

21

100.0%

14

100.0%

1

100.0%

1

100.0%

1

100.0%

20

100.0%

26

100.0%

7

100.0%

66

100.0%

128

100.0%

6

100.0%

28

100.0%

1

100.0%

400

100.0%


FRECUENCIA DE CONSUMO DE LOS PRODUCTOS DEL KING BROASTER

Total2 3 4 5 6

4 2 0 0 0 15

26.7% 13.3% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 0.0% 100.0%

1 0 0 0 0 2

50.0% 0.0% 0.0% 0.0% 0.0% 100.0%

1 0 0 0 0 1

100.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 1 1 1 0 6

0.0% 16.7% 16.7% 16.7% 0.0% 100.0%

0 1 0 0 0 1

0.0% 100.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 0.0% 100.0%

10 2 0 0 0 29

34.5% 6.9% 0.0% 0.0% 0.0% 100.0%

1 0 0 0 0 1

100.0% 0.0% 0.0% 0.0% 0.0% 100.0%

1 0 0 0 0 2

50.0% 0.0% 0.0% 0.0% 0.0% 100.0%

1 0 0 3 0 4

25.0% 0.0% 0.0% 75.0% 0.0% 100.0%

0 0 0 1 0 1

0.0% 0.0% 0.0% 100.0% 0.0% 100.0%

2 1 1 0 0 7

28.6% 14.3% 14.3% 0.0% 0.0% 100.0%

7 2 0 0 0 19

36.8% 10.5% 0.0% 0.0% 0.0% 100.0%

4 0 1 1 0 11

36.4% 0.0% 9.1% 9.1% 0.0% 100.0%

0 0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 1 1

0.0% 0.0% 0.0% 0.0% 100.0% 100.0%

5 3 0 0 0 12

41.7% 25.0% 0.0% 0.0% 0.0% 100.0%

9 4 0 0 0 25

36.0% 16.0% 0.0% 0.0% 0.0% 100.0%

2 0 0 1 0 7

28.6% 0.0% 0.0% 14.3% 0.0% 100.0%

19 2 1 1 1 56

33.9% 3.6% 1.8% 1.8% 1.8% 100.0%

30 11 2 0 0 125

24.0% 8.8% 1.6% 0.0% 0.0% 100.0%

2 0 0 0 0 4

50.0% 0.0% 0.0% 0.0% 0.0% 100.0%

6 2 0 0 0 19

31.6% 10.5% 0.0% 0.0% 0.0% 100.0%

105 31 6 8 2 355

29.6% 8.7% 1.7% 2.3% .6% 100.0%


PUBLICIDAD DE LOS FAST FOOD DE POLLO BROASTER

Total22

0 15

0.0% 100.0%

0 1

0.0% 100.0%

0 4

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 6

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 31

0.0% 100.0%

0 1

0.0% 100.0%

0 2

0.0% 100.0%

0 4

0.0% 100.0%

0 1

0.0% 100.0%

0 7

0.0% 100.0%

0 21

0.0% 100.0%

0 14

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 1

0.0% 100.0%

0 20

0.0% 100.0%

0 26

0.0% 100.0%

0 7

0.0% 100.0%

1 66

1.5% 100.0%

0 128

0.0% 100.0%

0 6

0.0% 100.0%

0 28

0.0% 100.0%

0 1

0.0% 100.0%

1 399

.3% 100.0%


MEDIOS EN LOS CUÁLES SE VIÓ PUBLICIDAD DE LOS FAST FOOD

TotalPERIÓDICOS REVISTAS

0 0 1

0.0% 0.0% 100.0%

0 0 1

0.0% 0.0% 100.0%

0 0 4

0.0% 0.0% 100.0%

0 0 1

0.0% 0.0% 100.0%

0 0 1

0.0% 0.0% 100.0%

0 0 1

0.0% 0.0% 100.0%

0 0 1

0.0% 0.0% 100.0%

0 0 1

0.0% 0.0% 100.0%

0 0 1

0.0% 0.0% 100.0%

0 1 1

0.0% 100.0% 100.0%

0 0 1

0.0% 0.0% 100.0%

1 0 29

3.4% 0.0% 100.0%

0 0 1

0.0% 0.0% 100.0%

0 0 3

0.0% 0.0% 100.0%

0 0 6

0.0% 0.0% 100.0%

0 0 15

0.0% 0.0% 100.0%

0 0 12

0.0% 0.0% 100.0%

0 0 1

0.0% 0.0% 100.0%

0 0 1

0.0% 0.0% 100.0%

0 0 1

0.0% 0.0% 100.0%

0 0 19

0.0% 0.0% 100.0%

0 0 22

0.0% 0.0% 100.0%

0 0 7

0.0% 0.0% 100.0%

0 1 64

0.0% 1.6% 100.0%

2 1 123

1.6% .8% 100.0%

0 0 2

0.0% 0.0% 100.0%

0 0 26

0.0% 0.0% 100.0%

0 0 1

0.0% 0.0% 100.0%

3 3 347

.9% .9% 100.0%


Total

15

100.0%

1

100.0%

4

100.0%

1

100.0%

1

100.0%

6

100.0%

1

100.0%

1

100.0%

1

100.0%

1

100.0%

1

100.0%

32

100.0%

1

100.0%

2

100.0%

4

100.0%

1

100.0%

7

100.0%

21

100.0%

14

100.0%

1

100.0%

1

100.0%

1

100.0%

20

100.0%

26

100.0%

7

100.0%

66

100.0%

128

100.0%

6

100.0%

28

100.0%

1

100.0%

400

100.0%


Total

15

100.0%

1

100.0%

4

100.0%

1

100.0%

1

100.0%

6

100.0%

1

100.0%

1

100.0%

1

100.0%

1

100.0%

1

100.0%

32

100.0%

1

100.0%

2

100.0%

4

100.0%

1

100.0%

7

100.0%

21

100.0%

14

100.0%

1

100.0%

1

100.0%

1

100.0%

20

100.0%

26

100.0%

7

100.0%

66

100.0%

128

100.0%

6

100.0%

28

100.0%

1

100.0%

400

100.0%


FRECUENCIA DE CONSUMO DE POLLO CON SABORES INTERNACIONALES

Total1 2 3 4 5 6

0 4 3 4 1 0 15

0.0% 26.7% 20.0% 26.7% 6.7% 0.0% 100.0%

0 1 0 0 0 0 1

0.0% 100.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 2 0 0 0 0 4

0.0% 50.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 1 0 0 0 0 1

0.0% 100.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 3 0 3 0 0 6

0.0% 50.0% 0.0% 50.0% 0.0% 0.0% 100.0%

0 0 0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 1 0 1

0.0% 0.0% 0.0% 0.0% 100.0% 0.0% 100.0%

0 0 0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 1 0 0 0 0 1

0.0% 100.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 17 4 2 0 0 32

0.0% 53.1% 12.5% 6.3% 0.0% 0.0% 100.0%

0 1 0 0 0 0 1

0.0% 100.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 1 0 1 0 0 2

0.0% 50.0% 0.0% 50.0% 0.0% 0.0% 100.0%

0 2 0 1 0 0 4

0.0% 50.0% 0.0% 25.0% 0.0% 0.0% 100.0%

0 0 0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 0 3 2 0 0 7

0.0% 0.0% 42.9% 28.6% 0.0% 0.0% 100.0%

0 7 2 2 1 0 21

0.0% 33.3% 9.5% 9.5% 4.8% 0.0% 100.0%

0 5 0 0 1 0 14

0.0% 35.7% 0.0% 0.0% 7.1% 0.0% 100.0%

0 0 0 0 0 0 1

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 1 0 0 0 0 1

0.0% 100.0% 0.0% 0.0% 0.0% 0.0% 100.0%

0 0 0 0 1 0 1

0.0% 0.0% 0.0% 0.0% 100.0% 0.0% 100.0%

0 11 1 1 0 0 20

0.0% 55.0% 5.0% 5.0% 0.0% 0.0% 100.0%

0 7 7 4 1 0 26

0.0% 26.9% 26.9% 15.4% 3.8% 0.0% 100.0%

0 2 1 0 0 0 7

0.0% 28.6% 14.3% 0.0% 0.0% 0.0% 100.0%

0 24 6 1 0 0 66

0.0% 36.4% 9.1% 1.5% 0.0% 0.0% 100.0%

1 61 20 10 1 2 128

.8% 47.7% 15.6% 7.8% .8% 1.6% 100.0%

0 1 3 1 0 0 6

0.0% 16.7% 50.0% 16.7% 0.0% 0.0% 100.0%

0 6 7 2 0 1 28

0.0% 21.4% 25.0% 7.1% 0.0% 3.6% 100.0%

0 0 1 0 0 0 1

0.0% 0.0% 100.0% 0.0% 0.0% 0.0% 100.0%

1 158 58 34 7 3 400

.3% 39.5% 14.5% 8.5% 1.8% .8% 100.0%


PRECIO DE ACUERDO A LA PREFERENCIA DEL TAMAÑO DEL PLATO DE POLLO CON SABORES INTERNACIONALES

Total40 SOLES 50 SOLES A MÁS 10

0 0 0 15

0.0% 0.0% 0.0% 100.0%

0 0 0 1

0.0% 0.0% 0.0% 100.0%

0 0 0 4

0.0% 0.0% 0.0% 100.0%

0 0 0 1

0.0% 0.0% 0.0% 100.0%

0 0 0 1

0.0% 0.0% 0.0% 100.0%

0 0 0 6

0.0% 0.0% 0.0% 100.0%

1 0 0 1

100.0% 0.0% 0.0% 100.0%

0 0 0 1

0.0% 0.0% 0.0% 100.0%

0 0 0 1

0.0% 0.0% 0.0% 100.0%

0 0 0 1

0.0% 0.0% 0.0% 100.0%

0 0 0 1

0.0% 0.0% 0.0% 100.0%

1 0 1 32

3.1% 0.0% 3.1% 100.0%

0 0 0 1

0.0% 0.0% 0.0% 100.0%

0 0 0 2

0.0% 0.0% 0.0% 100.0%

0 0 0 4

0.0% 0.0% 0.0% 100.0%

0 0 0 1

0.0% 0.0% 0.0% 100.0%

0 0 0 7

0.0% 0.0% 0.0% 100.0%

0 0 0 21

0.0% 0.0% 0.0% 100.0%

0 0 0 14

0.0% 0.0% 0.0% 100.0%

0 0 0 1

0.0% 0.0% 0.0% 100.0%

0 0 0 1

0.0% 0.0% 0.0% 100.0%

0 0 0 1

0.0% 0.0% 0.0% 100.0%

1 0 0 20

5.0% 0.0% 0.0% 100.0%

1 1 0 26

3.8% 3.8% 0.0% 100.0%

0 0 0 7

0.0% 0.0% 0.0% 100.0%

2 0 0 66

3.0% 0.0% 0.0% 100.0%

3 0 1 128

2.3% 0.0% .8% 100.0%

0 0 0 6

0.0% 0.0% 0.0% 100.0%

0 0 0 28

0.0% 0.0% 0.0% 100.0%

0 0 0 1

0.0% 0.0% 0.0% 100.0%

9 1 2 400

2.3% .3% .5% 100.0%


Total

15

100.0%

1

100.0%

4

100.0%

1

100.0%

1

100.0%

6

100.0%

1

100.0%

1

100.0%

1

100.0%

1

100.0%

1

100.0%

32

100.0%

1

100.0%

2

100.0%

4

100.0%

1

100.0%

7

100.0%

21

100.0%

14

100.0%

1

100.0%

1

100.0%

1

100.0%

20

100.0%

26

100.0%

7

100.0%

66

100.0%

128

100.0%

6

100.0%

28

100.0%

1

100.0%

400

100.0%


Total

14

100.0%

4

100.0%

1

100.0%

1

100.0%

6

100.0%

1

100.0%

1

100.0%

27

100.0%

1

100.0%

2

100.0%

4

100.0%

17

100.0%

9

100.0%

1

100.0%

17

100.0%

24

100.0%

4

100.0%

57

100.0%

100

100.0%

5

100.0%

23

100.0%

319

100.0%


EXPECTATIVA DE DIFERENCIACIÓN DE LOS POLLOS CON SABORES INTERNACIONALES

TotalCANTIDAD 22

0 13 0 15

0.0% 86.7% 0.0% 100.0%

0 0 0 1

0.0% 0.0% 0.0% 100.0%

0 1 0 4

0.0% 25.0% 0.0% 100.0%

0 0 0 1

0.0% 0.0% 0.0% 100.0%

0 0 0 1

0.0% 0.0% 0.0% 100.0%

0 5 0 6

0.0% 83.3% 0.0% 100.0%

0 0 0 1

0.0% 0.0% 0.0% 100.0%

0 0 0 1

0.0% 0.0% 0.0% 100.0%

0 0 0 1

TODAS LAS ANTERIORES

0.0% 0.0% 0.0% 100.0%

1 0 0 1

100.0% 0.0% 0.0% 100.0%

0 1 0 1

0.0% 100.0% 0.0% 100.0%

3 7 0 32

9.4% 21.9% 0.0% 100.0%

0 0 0 1

0.0% 0.0% 0.0% 100.0%

0 0 0 2

0.0% 0.0% 0.0% 100.0%

0 2 0 4

0.0% 50.0% 0.0% 100.0%

0 0 0 1

0.0% 0.0% 0.0% 100.0%

1 2 0 7

14.3% 28.6% 0.0% 100.0%

0 6 0 21

0.0% 28.6% 0.0% 100.0%

0 3 0 14

0.0% 21.4% 0.0% 100.0%

0 0 0 1

0.0% 0.0% 0.0% 100.0%

0 1 0 1

0.0% 100.0% 0.0% 100.0%

0 1 0 1

0.0% 100.0% 0.0% 100.0%

0 11 0 20

0.0% 55.0% 0.0% 100.0%

2 6 0 26

7.7% 23.1% 0.0% 100.0%

1 3 0 7

14.3% 42.9% 0.0% 100.0%

4 13 0 66

6.1% 19.7% 0.0% 100.0%

7 7 1 127

5.5% 5.5% .8% 100.0%

0 4 0 6

0.0% 66.7% 0.0% 100.0%

1 9 0 27

3.7% 33.3% 0.0% 100.0%

1 0 0 1

100.0% 0.0% 0.0% 100.0%

21 95 1 398

5.3% 23.9% .3% 100.0%


Total

15

100.0%

1

100.0%

4

100.0%

1

100.0%

1

100.0%

6

100.0%

1

100.0%

1

100.0%

1

100.0%

1

100.0%

1

100.0%

32

100.0%

1

100.0%

2

100.0%

4

100.0%

1

100.0%

7

100.0%

21

100.0%

14

100.0%

1

100.0%

1

100.0%

1

100.0%

20

100.0%

26

100.0%

7

100.0%

66

100.0%

128

100.0%

6

100.0%

28

100.0%

1

100.0%

400

100.0%


Total

15

100.0%

1

100.0%

4

100.0%

1

100.0%

1

100.0%

6

100.0%

1

100.0%

1

100.0%

1

100.0%

1

100.0%

1

100.0%

32

100.0%

1

100.0%

2

100.0%

4

100.0%

1

100.0%

7

100.0%

21

100.0%

14

100.0%

1

100.0%

1

100.0%

1

100.0%

20

100.0%

26

100.0%

7

100.0%

66

100.0%

128

100.0%

6

100.0%

28

100.0%

1

100.0%

400

100.0%

Resumen

Valor singular de confianza

Correlación

2

.041 .424

.035

Desviación estándar


Contribución

De la dimensión en la inercia del punto

1 2 Total

.419 .300 .719

.718 .172 .890

.010 .049 .059

.401 .546 .946

.718 .172 .890

.070 .017 .087

.105 .152 .256

.000 .370 .371

.401 .546 .946

.718 .172 .890

.401 .546 .946

.438 .445 .884

.000 .370 .371

.623 .052 .675

.368 .006 .374

.105 .152 .256

.235 .010 .245

.001 .015 .016

.379 .157 .536

.401 .546 .946

.401 .546 .946

.019 .016 .035

.916 .021 .937

.906 .002 .908

.129 .182 .312

.696 .022 .718

.012 .152 .164

.002 .344 .346

.006 .808 .814

.718 .172 .890


Contribución

De la dimensión en la inercia del punto

1 2 Total

.041 .019 .060

.829 .111 .940

.548 .417 .965

.190 .154 .345

.000 .414 .414


Ajuste

Ajuste simple Pérdida simple

Suma

Dimensión

Suma1 2

1.491 .002 .064 .067

.640 .004 .000 .004

.615 .005 .000 .005



Clúster

14 15 16 17 18 19 20 21 22

2.49035 .85465 -.23581 -.23581 -.78105 .30942 .30942 .30942 -1.32628

.29651 2.49289 .29651 2.49289 -1.89987 .29651 -1.89987 -1.89987 .29651

.75559 .75559 .75559 2.42542 -.91423 .75559 .75559 -.91423 2.42542

-1.61636 2.23211 4.15634 2.23211 -1.61636 -1.61636 -1.61636 2.23211 .30788


14 15 16 17 18 19 20 21 22

.545 .409 0.000 .779 .636 .467 0.000 0.000 0.000

0.000 0.000 0.000 0.000 .143 0.000 0.000 0.000 0.000

0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000

0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000


Clúster

14 15 16 17 18 19 20 21 22

1.94512 .44573 -.23581 .54309 -.00214 -.15792 .30942 .30942 -1.32628

.29651 2.49289 .29651 2.49289 -1.89987 .29651 -1.89987 -1.89987 .29651

.75559 .75559 .75559 2.42542 -.91423 .75559 .75559 -.91423 2.42542

-1.61636 2.23211 4.15634 2.23211 -1.61636 -1.61636 -1.61636 2.23211 .30788


14 15 16 17 18 19 20 21 22

2.777 6.338 6.867 6.942 2.259 3.666 2.565 4.313 5.702

2.452 3.870 6.272 4.207 4.777 2.419 4.426 6.099 4.009

4.793 2.878 2.551 4.101 4.447 4.201 4.784 2.300 3.971

6.393 3.432 1.670 4.504 6.181 6.010 6.421 2.971 5.211

5.320 3.279 2.771 2.884 5.705 4.355 5.010 4.319 1.924

1.757 5.158 6.599 5.880 3.322 3.131 3.517 4.939 5.424

4.716 2.516 2.000 3.060 4.799 3.899 4.563 2.967 2.605

3.347 1.929 4.465 2.558 5.088 2.957 4.796 5.078 3.207

5.512 4.242 5.655 3.160 7.060 4.587 6.069 7.125 2.759

3.740 2.551 4.767 1.938 5.852 3.396 5.078 5.844 2.739

4.721 4.603 5.125 3.615 5.850 3.904 4.568 5.900 1.757

2.697 3.419 4.390 4.466 3.107 2.824 3.446 3.015 4.104

5.165 6.957 7.106 6.355 5.182 4.164 3.719 6.525 3.364

4.678 6.171 4.938 3.377 2.103 2.739 5.010 4.146

4.678 2.999 1.673 6.091 4.472 5.842 4.701 3.802

6.171 2.999 3.453 6.402 5.773 6.200 3.408 4.335

4.938 1.673 3.453 6.750 4.787 6.079 5.523 3.467

3.377 6.091 6.402 6.750 2.763 1.699 3.861 4.630

2.103 4.472 5.773 4.787 2.763 2.246 4.758 2.803

2.739 5.842 6.200 6.079 1.699 2.246 4.195 3.740

5.010 4.701 3.408 5.523 3.861 4.758 4.195 4.728

4.146 3.802 4.335 3.467 4.630 2.803 3.740 4.728

4.024 5.127 4.735 5.899 1.942 3.365 2.611 2.008 4.136

2.059 3.019 4.111 3.429 3.576 2.362 3.056 3.483 3.038

3.740 4.868 4.434 5.163 2.577 2.929 2.048 2.642 2.913

3.572 3.510 4.207 4.571 2.972 2.579 3.474 3.046 3.427

3.177 3.096 3.864 3.547 3.413 1.970 3.053 3.480 1.828

3.365 5.270 5.176 5.989 2.674 3.920 2.980 2.468 5.108

2.625 4.764 6.011 5.584 2.198 1.672 2.786 4.448 4.051

8.630 4.777 5.625 3.848 10.178 8.071 9.517 8.654 6.074


Clúster

23 24 25 26 27 28 29 30

-1.32628 2.49035 .85465 -1.32628 -.23581 2.49035 -.78105 -1.32628

-1.89987 .29651 -1.89987 .29651 .29651 -1.89987 .29651 4.68927

-.91423 .75559 .75559 -.91423 .75559 -.91423 -.91423 4.09524

.30788 .30788 .30788 .30788 .30788 .30788 -1.61636 4.15634


23 24 25 26 27 28 29 30

1.016 .923 1.090 .483 .215 .636 .589 0.000

.094 .308 .156 .285 .132 0.000 .112 0.000

0.000 .339 0.000 0.000 0.000 0.000 0.000 0.000

0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000


Clúster

23 24 25 26 27 28 29 30

-.26307 1.21115 -.39159 -.55800 -.58239 1.85424 -.08003 -1.32628

-1.89987 .29651 -1.89987 .29651 .29651 -1.89987 .29651 4.68927

-.91423 .75559 .75559 -.91423 .75559 -.91423 -.91423 4.09524

.30788 .30788 .30788 .30788 .30788 .30788 -1.61636 4.15634


23 24 25 26 27 28 29 30

3.170 3.523 3.675 4.056 4.402 1.966 3.207 10.709

5.200 2.942 4.955 3.648 3.255 5.176 2.913 7.352

2.922 3.000 3.364 1.933 2.556 3.672 3.860 7.000

4.431 4.438 4.738 3.862 4.209 4.899 5.775 6.751

4.562 3.596 3.491 3.930 2.654 5.459 5.246 5.078

4.013 2.851 4.430 3.605 3.992 2.989 2.570 9.606

3.403 2.770 2.946 2.557 1.934 4.273 4.253 5.869

4.734 2.374 4.448 2.892 2.371 4.947 3.386 5.785

6.747 4.735 5.597 5.524 4.066 7.383 5.931 4.431

5.548 2.903 4.751 4.090 2.900 5.730 4.453 5.010

5.494 3.889 4.016 5.014 3.346 6.072 5.412 5.866

2.564 1.677 3.117 1.617 2.342 2.336 2.236 8.056

5.471 5.111 3.966 5.849 4.498 6.238 5.610 8.760

4.024 2.059 3.740 3.572 3.177 3.365 2.625 8.630

5.127 3.019 4.868 3.510 3.096 5.270 4.764 4.777

4.735 4.111 4.434 4.207 3.864 5.176 6.011 5.625

5.899 3.429 5.163 4.571 3.547 5.989 5.584 3.848

1.942 3.576 2.577 2.972 3.413 2.674 2.198 10.178

3.365 2.362 2.929 2.579 1.970 3.920 1.672 8.071

2.611 3.056 2.048 3.474 3.053 2.980 2.786 9.517

2.008 3.483 2.642 3.046 3.480 2.468 4.448 8.654

4.136 3.038 2.913 3.427 1.828 5.108 4.051 6.074

3.128 1.675 2.216 2.777 2.117 2.926 9.190

3.128 2.719 2.433 1.794 2.833 2.856 7.190

1.675 2.719 2.764 2.205 2.799 3.378 8.382

2.216 2.433 2.764 1.670 3.262 1.983 7.733

2.777 1.794 2.205 1.670 3.681 2.597 6.769

2.117 2.833 2.799 3.262 3.681 3.503 9.666

2.926 2.856 3.378 1.983 2.597 3.503 8.903

9.190 7.190 8.382 7.733 6.769 9.666 8.903

NUMERO DE CASO DE CLUSTER

Cuantificación


1 2 1 21 15 .045 .053 -.011 .092 .185

2 1 -.096 -.115 .023 -.065 .275

3 4 .076 .091 -.018 .093 -.008

4 1 .062 .074 -.015 -.309 -1.958

5 1 .207 .248 -.049 .005 -1.280

6 6 .086 .103 -.020 .108 .007

7 1 -.002 -.002 .000 .139 .716

8 1 .179 .215 -.042 .455 1.176

9 1 -.202 -.242 .048 -.371 -.604

10 1 -9.335 -11.183 2.202 -11.159 2.323

11 1 -14.744 -17.662 3.479 -17.795 2.805

12 32 .062 .074 -.015 .095 .095

13 1 .140 .168 -.033 .446 1.377

14 2 .227 .272 -.054 .049 -1.185

15 4 -.058 -.070 .014 -.092 -.101

16 1 -9.679 -11.595 2.284 -11.429 3.125

17 7 .071 .085 -.017 .093 .026

18 21 .073 .088 -.017 .103 .060

19 14 .034 .040 -.008 .099 .291

20 1 -.202 -.242 .048 -.371 -.604

21 1 .154 .185 -.036 -.288 -2.434

22 1 -.056 -.067 .013 .022 .464

23 20 .084 .101 -.020 .077 -.138

24 26 .059 .071 -.014 .083 .046

25 7 .050 .060 -.012 -.037 -.505

26 66 .079 .094 -.019 .078 -.100

27 128 .045 .054 -.011 .050 -.030

28 6 .132 .159 -.031 .136 -.143

29 28 .043 .051 -.010 .084 .156

30 1 -.057 -.068 .013 -.056 .074

Perdidos 0


Cuantificación


1 2 1 2KFC 74 -.080 -.021 -.061 .053 -.087

77 -.401 -.106 -.303 -.151 -.287

CHILIS 79 -1.551 -.410 -1.171 -.458 -1.155

MCDONALD'S83 .346 .091 .261 -.004 .294

FRIDAYS 87 1.466 .388 1.107 .356 1.118

Perdidos 0

Frecuencia marginal



Frecuencia marginal



KING BROSTER


Cuantificación


1 2 1 2PRECIO 95 -1.573 -.169 -1.222 -.100 -1.232

CALIDAD 142 .796 .085 .619 .157 .609

SABOR 114 .490 .053 .381 .119 .372

21 .042 .004 .032 .077 .022

OTROS 9 -2.298 -.246 -1.786 -.166 -1.797

Perdidos 19

Frecuencia marginal



DISEÑOS PERSONALIZADOS

-1 -0.9 -0.8 -0.7 -0.6 -0.5 -0.4 -0.3 -0.2 -0.1 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1

-2

-1.6

-1.2

-0.8

-0.4

0

0.4

0.8

1.2

1.6

2

NUMERO DE CASO DE CLUSTERFAST FOOD DE MAYOR PREFERENCIAMOTIVO DE LA PREFERENCIA DE LOS PRODUCTOS DE LA COMPETENCIA

-1 -0.9 -0.8 -0.7 -0.6 -0.5 -0.4 -0.3 -0.2 -0.1 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1

-1-0.9-0.8-0.7-0.6-0.5-0.4-0.3-0.2-0.1

00.10.20.30.40.50.60.70.80.9

1

-1 -0.8 -0.6 -0.4 -0.2 0 0.2 0.4 0.6 0.8 1

-2

-1.5

-1

-0.5

0

0.5

1

1.5

2

-1 -0.8 -0.6 -0.4 -0.2 0 0.2 0.4 0.6 0.8 1

-2

-1.5

-1

-0.5

0

0.5

1

1.5

2

-1 -0.8 -0.6 -0.4 -0.2 0 0.2 0.4 0.6 0.8 1

-2

-1.5

-1

-0.5

0

0.5

1

1.5

2

-1 -0.9 -0.8 -0.7 -0.6 -0.5 -0.4 -0.3 -0.2 -0.1 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1

-2

-1.6

-1.2

-0.8

-0.4

0

0.4

0.8

1.2

1.6

2


-1 -0.9 -0.8 -0.7 -0.6 -0.5 -0.4 -0.3 -0.2 -0.1 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1

-1-0.9-0.8-0.7-0.6-0.5-0.4-0.3-0.2-0.1

00.10.20.30.40.50.60.70.80.9

1

-1 -0.9 -0.8 -0.7 -0.6 -0.5 -0.4 -0.3 -0.2 -0.1 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1

-2

-1.6

-1.2

-0.8

-0.4

0

0.4

0.8

1.2

1.6

2


Resultados Plan Investigacion

Documents

Transcript of Resultados Plan Investigacion