RESUME RODRIGO OLVERA 2015
1
MCE Lic. Rodrigo Olvera Hermida 5 5 4 3 4 1 6 6 2 8 [email protected] Get in touch Check me out http://mx.linkedin.com/pub/rodrigo-olvera/4a/680/304 rodrigo.olvera4 Schooling Master in Business Communications & Digital Technologies Universitat Pompeu Fabra Barcelona, Spain 2001-2002 Major degree in Marketing Instituto Tecnologico de Estudios Superiores de Monterrey (ITESM) Monterrey, Nuevo Leon. 1996-2000 1998 Course: International Marketing Strategies Ecole Superieure De Commerce De Paris Paris, France Work Experience: Philip Morris International (Tobacco Industry) Sr. Divisional Sales Manager 2013 – Current Mexico City Main Achievements: Lead SD into Top 3 national Ranking, Directed creation of first WS KA contract as nation- al standard (5.2 ROI) based on SoM, SoR, Visibility, P4P, Promotional & Logistic fees. SoM increase in declining environment. ´14 GT SoM +2.9pp vs. YE ´13 GT SoM +2.2pp vs. YE Volume: +1.1% vs. PY, +1.2% vs. OB Personnel Under Charge: 33 (2 managers) Commercial Intelligence Manager 2012 – 2013 Mexico City Main Achievements: Area creation in corporate offices, development of processes & practices. Established strategy measuring methodology (KPIs Dashboard & ROI) for national commercial initiatives. Deployed RACI Matrix for project deployment & management. Elaborated multiple papers on commercial impact based on Sell In/Sell Out, Consumer, Market Research & statistical insights. Sales Strategy Manager – Key Accounts 2011 – 2012 Lausanne, Switzerland (HQ Offices) Main Achievements: Development of international standard for KA ROI measurement. Established Shop in Shop guidebook strategy to turn passive sales channels into active ones. Created KA training module for interna- tional talent development. Elaborated a KA diagnostic tool to reshape areas as a conceptual roadmap with 100% savings vs. OB (9 international market deployment) Divisional Sales Manager Tijuana, B.C. 2009 – 2011 Main Achievements: Turned last place SD into a Top Ten player in less than 1 year. 1# ranking place regarding national quality execution SD. Developed direct headcount staff with a result of no one graded with less than optimal results at year end. SoM: ´10 SoM +0.4pp vs. YE (85.5) Volume: +3.0% vs. PY, +2.9% vs. OB Personnel Under Charge: 21 Sales Information Manager 2008 – 2009 Mexico City Main Achievements: Directed volume production strategy for Marlboro Gold image morph with cero time/product waste. Established current. Volume/SOM FSF tracking tool. During management period all headcounts received exceptional performance reviews. Personnel Under Charge: 5 Communications & Promotion Planning Manager 2005 – 2008 Mexico City Main Achievements: Directed the concept & development of current communication platform to commercial organization. Generated first loose cigarette sales study to track illegal market practice. Guided POS communication strategy. Personnel Under Charge: 4 Wholesale Executive 2005 Monterrey, Nuevo León Main Achievements: Introduced winning portfolio for own & 3 additional SD through common client. Developed incentive program for entire SD WS customers by obtaining nonexistent resources. Exceeded all KPIs. Languages Skills - Global & local business strategy development. - Development, coordination & motivation of high efficient teams. - Development of actionable commercial & consumer insight. - Key account management: ROI, Account prioritization, partnership plans, remuneration, resource allocation, market evolution & long term impact. - Statistical development & analysis of Key Business/performance Indicators. - Sales cycle Planning - Market Research - POP material Development, production & logistics - Project management Competencies Leadership Creativity Team worker Communication Critical reasoning Structured Organized Proactive Thought. % 20 40 60 80 100 Spanish English French Catalan Extract Over 10 years of local & international proven expertise in multiple areas within the Commercial Area such as Trade Marketing, Commercial Intelligence, Key Accounts, Sales Information & Field Sales, both as a member and overachieving leader. * Further experience available upon request
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Transcript of RESUME RODRIGO OLVERA 2015
MCE Lic. Rodrigo Olvera Hermida
5 5 4 3 4 1 6 6 2 8
[email protected] in touch
Check me out
http://mx.linkedin.com/pub/rodrigo-olvera/4a/680/304
rodrigo.olvera4
Schooling
Master in Business Communications& Digital Technologies Universitat Pompeu Fabra Barcelona, Spain
2001-2002
Major degree in MarketingInstituto Tecnologico de EstudiosSuperiores de Monterrey (ITESM) Monterrey, Nuevo Leon.
1996-2000 1998
Course: International Marketing StrategiesEcole Superieure De Commerce De Paris Paris, France
Work Experience: Philip Morris International (Tobacco Industry)
Sr. Divisional Sales Manager
2013 – Current
Mexico City
Main Achievements: Lead SD into Top 3 national Ranking, Directed creation of first WS KA contract as nation-al standard (5.2 ROI) based on SoM, SoR, Visibility, P4P, Promotional & Logistic fees. SoM increase in declining environment.´14 GT SoM +2.9pp vs. YE´13 GT SoM +2.2pp vs. YEVolume: +1.1% vs. PY, +1.2% vs. OBPersonnel Under Charge: 33 (2 managers)
Commercial Intelligence Manager
2012 – 2013
Mexico City
Main Achievements: Area creation in corporate offices, development of processes & practices. Established strategy measuring methodology (KPIs Dashboard & ROI) for national commercial initiatives. Deployed RACI Matrix for project deployment & management.Elaborated multiple papers on commercial impact based on Sell In/Sell Out, Consumer, Market Research & statistical insights.
Sales Strategy Manager – Key Accounts
2011 – 2012
Lausanne, Switzerland (HQ Offices)
Main Achievements: Development of international standard for KA ROI measurement. Established Shop in Shop guidebook strategy to turn passive sales channels into active ones. Created KA training module for interna-tional talent development. Elaborated a KA diagnostic tool to reshape areas as a conceptual roadmap with 100% savings vs. OB (9 international market deployment)
Divisional Sales ManagerTijuana, B.C.
2009 – 2011
Main Achievements: Turned last place SD into a Top Ten player in less than 1 year. 1# ranking place regarding national quality execution SD. Developed direct headcount staff with a result of no one graded with less than optimal results at year end.SoM:´10 SoM +0.4pp vs. YE (85.5)Volume: +3.0% vs. PY, +2.9% vs. OBPersonnel Under Charge: 21
Sales Information Manager
2008 – 2009
Mexico CityMain Achievements: Directed volume production strategy for Marlboro Gold image morph with cero time/product waste. Established current.Volume/SOM FSF tracking tool. During management period all headcounts received exceptional performance reviews. Personnel Under Charge: 5
Communications & Promotion Planning Manager
2005 – 2008
Mexico City
Main Achievements:Directed the concept & development of current communication platform to commercial organization. Generated first loose cigarette sales study to track illegal market practice. Guided POS communication strategy. Personnel Under Charge: 4
Wholesale Executive
2005
Monterrey, Nuevo León
Main Achievements:Introduced winning portfolio for own & 3 additional SD through common client. Developed incentive program for entire SD WS customers by obtaining nonexistent resources. Exceeded all KPIs.
Languages
Skills- Global & local business strategy development.
- Development, coordination & motivationof high efficient teams.
- Development of actionable commercial &consumer insight.
- Key account management: ROI, Account prioritization,partnership plans, remuneration, resource allocation,market evolution & long term impact.
- Statistical development & analysis ofKey Business/performance Indicators.
- Sales cycle Planning
- Market Research
- POP material Development, production & logistics
- Project management
Competencies LeadershipCreativity
Team workerCommunicationCritical reasoning
StructuredOrganized
Proactive Thought.
% 20 40 60 80 100
SpanishEnglish
FrenchCatalan
ExtractOver 10 years of local & international proven expertise in multiple areaswithin the Commercial Area such as Trade Marketing, CommercialIntelligence, Key Accounts, Sales Information & Field Sales, both as a member and overachieving leader.
* Further experience available upon request
![Alfabetizaciondigitalen Olvera[1][1].Ecuesta](https://static.fdocumento.com/doc/165x107/55a0c6701a28ab54348b459e/alfabetizaciondigitalen-olvera11ecuesta.jpg)
