MCE Lic. Rodrigo Olvera Hermida

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http://mx.linkedin.com/pub/rodrigo-olvera/4a/680/304

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Schooling

Master in Business Communications& Digital Technologies Universitat Pompeu Fabra Barcelona, Spain

2001-2002

Major degree in MarketingInstituto Tecnologico de EstudiosSuperiores de Monterrey (ITESM) Monterrey, Nuevo Leon.

1996-2000 1998

Course: International Marketing StrategiesEcole Superieure De Commerce De Paris Paris, France

Work Experience: Philip Morris International (Tobacco Industry)

Sr. Divisional Sales Manager

2013 – Current

Mexico City

Main Achievements: Lead SD into Top 3 national Ranking, Directed creation of first WS KA contract as nation-al standard (5.2 ROI) based on SoM, SoR, Visibility, P4P, Promotional & Logistic fees. SoM increase in declining environment.´14 GT SoM +2.9pp vs. YE´13 GT SoM +2.2pp vs. YEVolume: +1.1% vs. PY, +1.2% vs. OBPersonnel Under Charge: 33 (2 managers)

Commercial Intelligence Manager

2012 – 2013

Mexico City

Main Achievements: Area creation in corporate offices, development of processes & practices. Established strategy measuring methodology (KPIs Dashboard & ROI) for national commercial initiatives. Deployed RACI Matrix for project deployment & management.Elaborated multiple papers on commercial impact based on Sell In/Sell Out, Consumer, Market Research & statistical insights.

Sales Strategy Manager – Key Accounts

2011 – 2012

Lausanne, Switzerland (HQ Offices)

Main Achievements: Development of international standard for KA ROI measurement. Established Shop in Shop guidebook strategy to turn passive sales channels into active ones. Created KA training module for interna-tional talent development. Elaborated a KA diagnostic tool to reshape areas as a conceptual roadmap with 100% savings vs. OB (9 international market deployment)

Divisional Sales ManagerTijuana, B.C.

2009 – 2011

Main Achievements: Turned last place SD into a Top Ten player in less than 1 year. 1# ranking place regarding national quality execution SD. Developed direct headcount staff with a result of no one graded with less than optimal results at year end.SoM:´10 SoM +0.4pp vs. YE (85.5)Volume: +3.0% vs. PY, +2.9% vs. OBPersonnel Under Charge: 21

Sales Information Manager

2008 – 2009

Mexico CityMain Achievements: Directed volume production strategy for Marlboro Gold image morph with cero time/product waste. Established current.Volume/SOM FSF tracking tool. During management period all headcounts received exceptional performance reviews. Personnel Under Charge: 5

Communications & Promotion Planning Manager

2005 – 2008

Mexico City

Main Achievements:Directed the concept & development of current communication platform to commercial organization. Generated first loose cigarette sales study to track illegal market practice. Guided POS communication strategy. Personnel Under Charge: 4

Wholesale Executive

2005

Monterrey, Nuevo León

Main Achievements:Introduced winning portfolio for own & 3 additional SD through common client. Developed incentive program for entire SD WS customers by obtaining nonexistent resources. Exceeded all KPIs.

Languages

Skills- Global & local business strategy development.

- Development, coordination & motivationof high efficient teams.

- Development of actionable commercial &consumer insight.

- Key account management: ROI, Account prioritization,partnership plans, remuneration, resource allocation,market evolution & long term impact.

- Statistical development & analysis ofKey Business/performance Indicators.

- Sales cycle Planning

- Market Research

- POP material Development, production & logistics

- Project management

Competencies LeadershipCreativity

Team workerCommunicationCritical reasoning

StructuredOrganized

Proactive Thought.

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SpanishEnglish

FrenchCatalan

ExtractOver 10 years of local & international proven expertise in multiple areaswithin the Commercial Area such as Trade Marketing, CommercialIntelligence, Key Accounts, Sales Information & Field Sales, both as a member and overachieving leader.

* Further experience available upon request