RM Presentation--WAVE

8/7/2019 RM Presentation--WAVE

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Study of Consumer PerceptionAbout

Wave CinemasPRESENTED BY:-

DAKSHESH RAWAT [BBA 4510]

ANKIT NAG [BBA 4511]

MANJOT KAUR [BBA 4513]

SHILPA KAPOOR [BBA 4516]


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About Wave Cinemas

A part of the Chadha group

Began its commercial operations in Sep 2003

with the launch of its 2 Multiplexes & 2

Malls:- First at Wave Cinemas ( East End Mall )in

Kaushambi, Ghzb (U.P), Ghaziabad's Biggest(areawise) 4 Screen Multiplex

Second at Wave Cinemas( Centre Stage Mall )in

Sec-18,Noida(U.P),Noida's first Multiplex in Mallwith 5 Screens.


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ObjectivesOfThe Study

To study the consumer perception

regarding WAVE Cinemas.

To study the preference of people

of the multiplex irrespective of the

monetary aspect.

To study the attributes liked by the

movie goers.


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Research Methodology

Sample size - 50

Data Research method Exploratory

research

PRIMARY Questionnairescontains:- Factualquestions, Open-ended questions, Dichotomous

questions, Multi-chotomous

questions, Contingency questions.

SECONDARY Internet.

Analysis tool -

SPSS12.0


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Customer Analysis


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Demographic Analysis


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Age Group ofthe respondents

0

10

20

30

40

50

60

10--20 20-30 30-40 Above 40


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Residential Locations

14.29%

4.76%

33.33%

2.38%

30.95%

9.52%

East delhi

West delhi

Noida

North delhi

South delhi

Ghaziabad

Others


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67%

33%

Gender

Males

Females


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Income ofthe respondents

14%

30%

6%14%

36%

Upto 40000

40000-60000

60000-80000

80000-100000

Abv 100000


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Factual analysis


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Q. How many times do you goforwatching movies?

7%

22%

38%

33%

Daily

Weekly

Monthly

Occasionally


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Q. When you think ofmultiplexes, whatname comes to your mind?

0

5

10

15

20

25

30

35


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Q.For collecting information regardingshow timings, ticket availability, etc

which medium do you prefer?

49%

38%

12%

1%

Newspaper

Internet

Telephone

Any other


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Q. Have you visited Wave Cinemas?

0

10

20

30

40

50

60

70

Yes No Missing


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Q.Rate the following according to yourpreference:-

70%

18%

12%

Ambience

G d

Excellent

Average


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0

10

20

30

40

50

60

70

Good rag Exc ll nt Bad Poor

Pict e/ Qualit

Pictur /Sound Quality


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62%

34%

4%

Ticket rates

oo

Average

Excellent


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0

10

0

30

40

50

60

0

Excelle t Good Aver ge Bad Poor

Sho i i

how Timi gs


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4%

44%

31%

11%

10%

Food

G d

Average

Bad

P r

Excellent


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FINDINGS

Around 40% of the respondents watch movie

on a monthly basis.

Amongst the competitors the PVR holds a

major position in the market followed bySpice and Big Cinemas.

Since majority i.e. about 40% of ourrespondents are from Noida, they prefer

going to Spice.

Around 50% of the respondents said thatnewspapers are the major source ofinformation.

A majority of respondents have visited Wave

Cinemas.


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FINDINGS

The general perception i.e. about 70% ofpeople rate the ambience of Wave Cinemaas good.

58% respondents think that the picture andsound quality of Wave Cinema is averageand about 28% rate it as good.

Ticket rates are rated good by around 65%

respondents.

58% respondents say that the show timings ofWave is good. Whereas there are few peoplewho think its bad.


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CONCLUSION

Thus, on the basis of the answers given by therespondents, we can say that the Wave Cinema hasestablished itself in all these years. But, still there aresome things it has to take care of, to survive in this eraof cutthroat competition.

We can say that the respondents are generallysatisfied with the service of Wave cinemas. ThoughWave Cinemas have good sound systems, still thereare only 28% respondents who regard it as good. And58% have rated the picture and sound quality of

Waves as average.

We can see that people from different areas of Delhicome to Waves to watch movies. But the recall aboutwave is very less in the minds of the respondents. The

name that comes to their mind is PVR.


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RECOMMENDATIONS

Wave Cinemas should continue with thecurrent level of service that it is offering to itscustomers since they are satisfied with its

service. It should advertise more and promote itself

more so as to compete with stronger brandsin this industry like PVR and Big Cinemas.

The cinema chain should also give moreoffers and make its prices more competitive.

It should also improve its sound systems asthe respondents have suggested the same.


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RM Presentation--WAVE

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