üNel mapu2
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Transcript of üNel mapu2
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ÜNEL MAPU
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Significado
Sabores regionales.
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Rubro
Productos regionales: aceites de oliva, especias y frutos secos.
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Reseña Histórica
Microemprendimiento familiar. Se encuentra en proceso de
gestación.
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Punto de Produccion:
Jose Maria Godoy 292. Las Heras
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Punto de venta
Catálogo
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Producción
Compra a granel y fraccionamiento
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Público:
Amas y jefes de casa, amantes de la buena vida y cocina.
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Consumidores
Perfil demográfico
Perfil psicográfico
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Perfil Demográfico:
Lugar: Ciudad de Mendoza. Edad: A partir de los 30 años. Sexo: Femenino y Masculino. NSE: Alta y medio alta.
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Perfil Psicográfico:
Personas que buscan calidad y distinción en los alimentos que consumen.
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Envases
Material vidrio. Jupiter grande y chico. Hexagonal grande y chico,
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Análisis FODA
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Fortalezas:
Productos regionales y naturales sin conservantes.
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Oportunidades:
Accesibilidad a todos los productos. Gran aumento de consumo de dichos
artículos.
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Debilidades:
Ausencia de trayectoria Poco conocimiento en el rubro.
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Amenazas:
Competencia existente en la zona.
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Muchas Gracias