Leonardo Ottati_ImagTech_eCommerce Day Guayaquil 2013
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Transcript of Leonardo Ottati_ImagTech_eCommerce Day Guayaquil 2013
![Page 2: Leonardo Ottati_ImagTech_eCommerce Day Guayaquil 2013](https://reader033.fdocumento.com/reader033/viewer/2022052400/559c70671a28ab59708b456d/html5/thumbnails/2.jpg)
LA EXPERIENCIA DEL USUARIO
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Objetivos clarosPlan de NegociosKPI’sROI
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Definir los productos y funcionalidades que ofrecerá el sitio
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Touch points = engagement points
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Escoger una plataforma sólida, segura y versátil
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Diseñar con un enfoque hacia la facilidad de uso y sticky (Peel & Stick)
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Definir políticas y estrategias
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Generación constante de contenidos
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Estar dispuesto a cambiar y evaluar constantemente (A&B testing)
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EL TÚNEL DE CONVERSIÓN
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Ofrecer la mayor cantidad de opciones de pago
(SEGURAS PARA EL USUARIO)
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Ofrecer la mayor cantidad de formas de contacto
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Definir el por qué y cuáles redes sociales voy a utilizar
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Medir, Medir, Medir, Medir, Medir, Medir
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Logística es un profit center, la cultura de la entrega/envíos
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Estrategia de Medios 360 (Online, Offline, SEO, SEM)
Mensaje correcto, a la persona correcta en el momento correcto (rainy day effect)
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Equipo de trabajo
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Retener al los clientes (están a 1 click de otras opciones)
Happy customer
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ADN