To start off, I created a simple black background for my poster. I did this by using the paint bucket tool and selecting the colour black. I chose the colour black because it shows power and it is also associated with death. This links to our horror film as the film consists of people dying; power links with black because it shows people being dominating.

I chose this text because I felt it stood out against the black background. This font looks like its been almost painted on which links with the theme of clowns; it also links with our title ‘playtime’, it make it seem like the clown has painted the title onto the page creating the scary effect. I chose the colour white, one reason being because it contrasts against the black background. This links to Levi Strauss’ theory of binary opposites – good vs. evil. Good vs. evil being the characters going to the party vs. the clown on the other hand who is trying to kill them.

Credits also need to be included on the poster to create attention to the audience. For example, if there was a very well known producer and someone came across him/her in the credits, it would make the audience member want to watch it even more, knowing that that producers’ films are good.

‘REMEMBER WE ONLY WANT TO PLAY’, this is the strapline for the film. This line is taken out of the film; it is said by the clown at the end of the film when he comes across the last character standing in the taxi. I chose the colour red as the connotations link with blood, death, danger and war meaning that the clown isn’t a peaceful clown, he wants some sort of revenge or gets a sensation out of killing innocent people.

The final process was importing the main image onto the poster. I got this image from a scene in the film, I used this one because it gives a clear insight of what the film is about and also gives the scary/horror look with the clowns face staring right at the audience. I imported this image by screenshotting the scene in the film and then importing it onto Photoshop. Once I imported the screenshot, I used the ‘quick selection tool’ to select the bits of the scene I wanted. This was the clown sitting on the floor, to delete the background in the scene, I simple deleted all the non selected bit with the tool.

I then added some effects by using the effect selection. This was too make the clown look more saturated and stand out more against the black background.