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S E P T 2 0 11
E-Commerce
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Christian Jimnez W H O I S H I M ?
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S E P T 2 0 11
Aim of the Course
To promote the s tuden ts abi l i t y to analyze,des ign and const ruct commercia l iza t ions t ra tegies for products and services throughthe In ternet .
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ORALPRESENTATIONS
20%
CASES OR APPLICATIONS
30%
FINAL CASE 30%BLACKBOARD
PARTICIPATION 15%
ULACITEVALUATION
5%
EVALUATION METHODOLOGY
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W elcome to E Commerce
Began in 1995From a s tanding s tar t to $224 B i l l ion Re ta i l
B usiness and $3 .4 t r i l l ion B 2 B .Change in bus iness-markets -consumer
behaviors-economies-wor ld
Pla t form for serv ices and capabi l i t iesimposs ib le in the phys ica l wor ld .
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W elcome to E Commerce
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W elcome to E Commerce
Tradi t ional B usiness and new business arepar t ic ipat ing .New managers need a thoroug h grounding in
e-commerce.
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W elcome to E Commerce
New managers must understand:E-commerce bus inessInternet TechnologySocia l and Legal Context
Economic and business forces dr iv ing e-commerce.
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W elcome to E Commerce
Relat ionship wi th :Suppl iersCustomersCompet i torsPar tners
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W elcome to E Commerce
Changes in :Advert is ingMarket ingSalesProduct Design
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W elcome to E Commerce
Product ionFinanceInformation SystemsLogis t ics
CostsSupply Chain
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W elcome to E Commerce
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W elcome to E Commerce
E-commerce i s not for easy Commerce
Socia l and Lega l Impl ica t ions
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Concept
E-commerce i s buying and se l l ing productsand services over e lec t ronic sys tems such asInternet and other computer ne tworks .
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Concept
Elect ronic funds t ransfer Supply Chain ManagementInternet Market ingOnline Transact ion Processing
Elect ronic Data In terchange (EDI)Inventory Management Systems
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History
Late 70s :Star ted as commerce t ransac t ions :Elect ronic Data Transfer Elect ronic Funds Transfer
Purchase ordersInvoice Del ivery
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History
8 0s :Credi t Cards
AutomatedTeller Machines (ATM)Telephone Banking
Air l ine Reservat ion
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History
90s :Tim Berners-Lee invented the www browser Turned www from Academic to BusinessCommerce on the In te rne t p rohib i ted un t i l 1994
by NSF (Nat iona l Sc ience Foundat ion)
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History
2000s :Thousands of companies a round the Wor ld
offered thei r services through the WWW.
People can buy and se l l p roducts and s erv icesus ing secure pro tocols and payment se rv ices .
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B usiness Applications
Docume nt au tomat ion in supp ly cha in and log i s t i c sAl lowsM i n i m i z e d a t a e n t r yR e d u c e t i m e s p e n t p r o o f r e a d i n g
R e d u c e t h e r i s k o f a h u m a n e r r o r S a v i n g s d u e l e s s p a p e r h a n d l i n g : D o c u m e n tl o a d i n g a n d s t o r a g e , D i s t r i b u t io n , P o s t a g e ,S h i p p i n g , t e l e p h o n e , w a s t e . .
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History
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B usiness Applications
Domest ic and Internat ional Payment systemsCredi t CardsDebi t Cards
Direct Credi tsDirec t Debi tsAutomated Tel les Machines G lobal ly
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B usiness Applications
Instant Messaging
real-time direct text-based communication between two or more people usingpersonal computers or other devices, along
with shared clients .
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B usiness Applications
Automated On Line Assis tants
program that uses artificial intelligence to providecustomer service or other assistance on a website .24/7
Louise(PayPal)T ogether, the agents are having, onaverage, 650K conversations permonth with PayPal customers. T heagents direct a huge number of queries away from the PayPal callcenters, while still providingimportant information to theirusers.
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B usiness Applications
Online shopping and order t racking
is the process whereby consumers directly buy goods orservices from a seller in real-time, without an intermediary service, over the Internet .24/7
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B usiness Applications
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B usiness Applications
Online B anking ( In ternet B anking)
allows customers to conduct financial transactions on asecure website operated by their retail or virtual bank .Transact ionalPaying bi l l s
Wire t ransfer Apply for a loanNew account
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B usiness Applications
Online B anking ( In ternet B anking)
allows customers to conduct financial transactions on asecure website operated by their retail or virtual bank .Non t ransact ionalOn l ine Statements
View recent t ransact ionsView images of pa id cheques
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B usiness Applications
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B usiness Applications
Online Off ice Sui tes
is a type of office suite offered by websites in the form of software as a service .allows people to work together worldwide 24/7, thereby
leading to international web-based collaboration and
virtual teamwork .
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B usiness Applications
TeleConferences
live exchange and mass articulation of information amongseveral persons and machines remote from one another butlinked by a telecommunications system .Audio
VideoData
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B usiness Applications
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B usiness Applications
Electronic Tickets
may be issued by an airline,in road, urban or rail public transport ,entertainment.
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Case Application
ROWE
Results Only Work Environment
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