Group 1 Members

Maaz Bin Khalid

Amir Khan

Mehmoodullah

Logo of UNILEVER

Table Of Contents• Acknowledgement.• Executive Summary.• Company History.• Mission Statement.• Vision Statement• Objectives/Goals.• Organizational Structure.• Products.• SWAT Analysis.• Quality Control Standards.• Conclusion.• References.

Acknowledge

• I would like to express my special thanks of gratitude to my teacher MISS. AMNA HALEEM who gave me and my group members the golden opportunity to do this wonderful project on the topic UNILEVER ORGANIZATION. which also helped me in doing a lot of Research and i came to know about so many new things I am really thankful to her. I am making this project not only for marks but to also increase my knowledge . THANKS AGAIN TO ALL WHO HELPED ME.

Executive Summary• The Unilever Pakistan Limited (UPL), formerly Lever

Brothers Pakistan Limited was established in Pakistan in 1948. The town of Rahim Yar Khan was the site chosen for setting up a vegetable oil factory. Unilever Pakistan is the largest fast-moving consumer goods (FMCG) company in Pakistan, as well as one of the largest multinationals operating in the country. Now operating six factories at different locations around the country. The Unilever's Head Office was shifted to Karachi from the Rahim Yar Khan site in the mid 60's

Introduction• LEVER BROTHERS, the old name of UNILEVER changed into

UNILEVER after the merger of LEVER BROTHERS & MARGARINE UNIE in 1930

• UNILEVER is a Multinational Company.

• It is one of the largest Consumer Goods company in the world.

• Its brand are on sale in 151 countries.

History

• Lever brothers is founded by WILLIAM HESKETH LEVER in 1890

• Key Player in food & household product Industry.

• Historically grew throw acquisitions.

Mission Statement

“Unilever's mission is to add vitality to life”

Vision Statement

We help people around the world meet

everyday needs for nutrition, hygiene and wellbeing, with brands that help people look good, feel good and get more out of life.

Objective

Unilever is strongly committed to upholding the highest standards of corporate governance throughout the Company’s operations.

Goal

The Unilever Sustainable Living Plan, first launched in November 2010, sets out a range of targets to achieve by 2020 and in April 2013 we published our year two progress report against the targets in the Plan.

Organizational Structure

• There operating model is designed to deliver faster decisions. (ULE)

Members of the current Unilever Leadership Executive include

• Paul Polman (Chief Executive Officer)• Doug Baillie (Chief HR Officer)• Geneviève Berger (Chief Science Officer)• David Blanchard (Chief Category R&D Officer)• Kevin Havelock (President, Refreshment)• Jean-Marc Huet (Chief Financial Officer)• Alan Jope (President, Russia, Africa and Middle East)• Kees Kruythoff (President, North America)• Dave Lewis (President, Personal Care)• Harish Manwani (Chief Operating Officer)• Nitin Paranjpe (President, Homecare)• Antoine de Saint-Affrique (President, Foods)• Pier Luigi Sigismondi (Chief Supply Chain Officer)• Ritva Sotamaa (Chief Legal Officer)• Keith Weed (Chief Marketing and Communication Officer)• Jan Zijderveld (President, Europe)

The Executive directors are those members of the Unilever Leadership Executive (ULE), who are also on the Unilever Board of directors.

• CHAIR MAN OF UNILEVER

Michael Treschow (07)

Unilever's current non-executive directors are

• Michael Treschow• Laura Cha• Louise Fresco• Ann Fudge• Charles E. Golden• Byron Grote• Mary Ma• Hixonia Nyasulu• Malcolm Rifkind• John Rishton• Kees Storm• Paul S. Walsh

General Info

• No.of Employees 173,000 (2013)

• Revenue €51.32 billion (2012)

• Shares 17,147,27700

PRODUCTS OF UNILEVER

Products

• Unilever's products include foods, beverages, cleaning agents and personal care products. The company owns more than 400 brands, although its 25 largest brands account for over 70% of total sales. Unilever focuses resources on 14 "billion-Euro brands", each of which has annual sales in excess of €1 billion. Unilever organizes its brands into three main categories - Foods, Home Care, and Personal Care.

SWOT ANALYSIS

SWOT ANALYSIS

• STRENGTHS

Strong Company Image Strong brand Quantity & Variety Effective & Attracting Packaging High Quality Man Power Solid base of the Company Innovative Aspects Helping people getting more out of life

• Weakness

High Prices of Products Substitutes Products Policy of spending for the social Responsibility Lack of control in the Market Dual leadership Decrease in revenues Reduce Spending for R&D

• Opportunities

Changing life style of people New Markets Increase the Volume of Production Low income consumers Help in improving people diet & daily lives

• Threats

Competitors Political effectsLegislative effectEnvironmental effectEconomic effectChanging in life style of peopleChange for price warIncrease in production & labour cost

Quality Control Standard (ISO Certification)

• Around half of our manufacturing sites are covered by ISO 14001 certification.

• The remainder of our sites are required to comply with the Unilever Environmental Care Framework Standard which is based on the ISO 14001 standard and ultimately applicable to all parts of our business.

Conclusion In View of the following data Unilever is one of the

manufacturing sector who need to produce more output by implementing new technologies, new tariffs, new consumer satisfaction value added services. Further, it is still the largest manufacturer in the world in terms of geographic reach & quality.

Recommendations:• They Should encourage new products.• Bring innovations in the existing products.• They should conduct more surveys in order to know about

customer satisfactionlevel.• Easy access for communication should be provided in the

rural areas.

Suggested Strategies:

• Market Development• Market Penetration• Product Development

Any Questions & Doubts??

Thank You!